Passenger

Passenger — pop artist from GB.

Mike Rosenberg, known by his stage name Passenger, is a British singer-songwriter born in Brighton, England in 1984. Starting as a band, Passenger transitioned…

Influence: 24.03% Fanbase: 72.10% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Qantas • 9.05% • Very Strong

As of 2025-09-09

8,850,821

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:13:08 UTC

Genres

poppopneo mellowindie poprockpop rockrockfolk rockfolk & traditionalfolk-popsinger/songwriter

Biography

Mike Rosenberg, known by his stage name Passenger, is a British singer-songwriter born in Brighton, England in 1984. Starting as a band, Passenger transitioned to a solo project after the release of his debut album. He gained widespread recognition with the success of his single "Let Her Go" from the 2012 album All the Little Lights, which topped charts internationally and earned him award nominations. Rosenberg's music blends folk and pop influences, and he has continued to release albums that showcase his lyrical and cinematic style.

After forming Passenger in 2002, Rosenberg released several albums and gained a following through busking in England and Australia. Following the departure of his bandmate in 2009, he continued as a solo artist under the name Passenger. His subsequent albums, including Whispers and Young as the Morning Old as the Sea, have achieved commercial success and critical acclaim. In 2018, Rosenberg released Runaway, exploring Americana influences and embarking on a unique promotional road trip across the United States.

Top Brand Affinities

Report Date: 2025-09-09

Passenger reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, INDIA, MYANMAR (BURMA). The demographic tilt is heavily male (59%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 40,550 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Qantas, Lollapalooza, Guinness suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Passenger score 0.14% — Low bucket.

Brand: QantasBrand: LollapaloozaBrand: Guinness

Followers:8,850,821

Engagements:12,690

Rate:0.1%

Posts:1,500

Avg Likes:12,338

Avg Comments:275

Avg Views:55,501

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,850,821 · Engagements 12,690 · Rate 0.1% Posts 1,500 · Views 55,501 · Avg Likes 12,338 · Avg Comments 275 · Avg Views 55,501	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 30% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (30%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (13%) INDIA (11%) MYANMAR (BURMA) (7%) BRAZIL (6%) INDONESIA (5%)	Top regions: UNITED STATES (13%), INDIA (11%), MYANMAR (BURMA) (7%)
Platform Engagement	Instagram: 8,851 avg likes/post · Tiktok: 40,550 avg views/post · Youtube: 14,951 avg views/post	Best reach: Tiktok 40,550 avg views; best engagement: Instagram 8,851 avg likes

Top Brand Affinities

Qantas

Score: 9.05

Lollapalooza

Score: 4.73

Guinness

Score: 3.58

Summit Entertainment

Score: 3.55

NBC

Score: 2.99

Polaroid

Score: 2.88

BBC

Score: 2.62

Baileys

Score: 2.55

Dr. Martens

Score: 2.53

A Game of Tones

Score: 2.41

Sunnies Studios

Score: 2.33

Spotify Music

Score: 2.30

Brand	Category	Score
Qantas		9.05
Lollapalooza		4.73
Guinness		3.58
Summit Entertainment		3.55
NBC		2.99
Polaroid		2.88
BBC		2.62
Baileys		2.55
Dr. Martens		2.53
A Game of Tones		2.41
Sunnies Studios		2.33
Spotify Music		2.30
Timberland		2.30
Paramount Pictures		2.24
Tinder		2.20
Tomorrowland		2.15
Lush		2.12
Kodak		2.09
HBO		2.08
National Geographic		2.05
Fujifilm		2.05
Geocaching		1.96
Aperol		1.91
ASOS		1.86
Showtime		1.78
Airbnb		1.78
Primark		1.76
Heineken		1.62
Lego		1.62
Warner Bros		1.58
OREO		1.56
The North Face		1.56
Travelgram		1.53
Chrysler		1.47
Canon		1.46
Beats Electronics		1.45
Vans		1.43
Pandora		1.37
GoPro		1.37
Coachella		1.36
Universal		1.35
Sony		1.35
Fiat		1.34
Coca-Cola		1.34
Converse		1.30
musical.ly		1.29
Nikon		1.26
H&M		1.26
Star Wars		1.25
Marvel Entertainment		1.23