PassCode

PassCode — rock artist from JP.

PassCode, a Japanese idol group formed in 2013 in Osaka Prefecture, is known for their unique blend of metalcore, EDM, and J-Pop, categorized as "kawaii…

Influence: 51.40% Fanbase: 27.65% Trending: 63.28% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nier: Automata • 16.73% • Very Strong

As of 2025-09-09

268,328

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:46 UTC

Genres

rockrockidol rockalternative rockalternativealt-idolasianj-pixiemetalj-metalkawaii metal

Biography

PassCode, a Japanese idol group formed in 2013 in Osaka Prefecture, is known for their unique blend of metalcore, EDM, and J-Pop, categorized as "kawaii metal." Comprised of vocalists Nao Minami, Kaede Takashima, Yuna Imada, and Hinako Ōgami, PassCode released their indie studio debut All Is Vanity before achieving mainstream success with their major label sophomore effort, Virtual, which peaked at Number 43 in Japan. Their 2017 album Zenith, released through Universal Music Japan, marked a significant milestone for the group, producing two charting singles and reaching Number 20 on the Oricon charts. PassCode continued their success with subsequent releases like Clarity in 2019 and the chart-topping album Strive in 2021, featuring the hit single "Starry Sky."

Top Brand Affinities

Report Date: 2025-09-09

PassCode has momentum with 18-24 & 25-34 audiences—particularly in JAPAN, UNITED STATES, INDONESIA. A heavily male (73%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 12,400 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Nier: Automata, Paul Smith, Gundam signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist PassCode score 1.36% — Moderate bucket.

Brand: Nier: AutomataBrand: Paul SmithBrand: Gundam

Followers:268,328

Engagements:3,649

Rate:1.4%

Posts:629

Avg Likes:3,448

Avg Comments:82

Avg Views:23,194

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 268,328 · Engagements 3,649 · Rate 1.4% Posts 629 · Views 23,194 · Avg Likes 3,448 · Avg Comments 82 · Avg Views 23,194	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 8% 13-17: 6%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	JAPAN (31%) UNITED STATES (12%) INDONESIA (9%) CHILE (5%) THAILAND (4%)	Top regions: JAPAN (31%), UNITED STATES (12%), INDONESIA (9%)
Platform Engagement	Instagram: 1,757 avg likes/post · Tiktok: 12,400 avg views/post · Youtube: 10,794 avg views/post	Best reach: Tiktok 12,400 avg views; best engagement: Instagram 1,757 avg likes

Top Brand Affinities

Nier: Automata

Score: 16.73

Paul Smith

Score: 15.97

Gundam

Score: 14.86

Vivienne Westwood

Score: 14.20

Persona 5

Score: 13.88

Square Enix

Score: 13.22

Dr. Martens

Score: 10.84

Atmos

Score: 10.58

Bandai Namco

Score: 10.55

Sennheiser

Score: 8.74

Resident Evil

Score: 8.52

Tekken

Score: 7.96

Brand	Category	Score
Nier: Automata		16.73
Paul Smith		15.97
Gundam		14.86
Vivienne Westwood		14.20
Persona 5		13.88
Square Enix		13.22
Dr. Martens		10.84
Atmos		10.58
Bandai Namco		10.55
Sennheiser		8.74
Resident Evil		8.52
Tekken		7.96
Final Fantasy		7.71
Maison Margiela		7.28
Capcom		7.14
Monster Beverage		7.06
Sega		6.70
UNIQLO		5.66
Volcom		5.65
Hot Topic		5.55
Olympus		4.76
Reebok		4.66
The North Face		4.65
G-shock		4.56
Stüssy		4.28
Shake Shack		4.16
Nvidia		4.15
Pokemon		4.14
Fallout		3.96
Daniel Wellington		3.64
Mortal Kombat		3.47
Sony		3.29
Mazda		3.24
Vans		3.23
ASUS		3.18
Panasonic		3.02
Supreme		2.97
Snoopy And The Peanuts Gang		2.96
New Balance		2.80
Ubisoft		2.78
PlayStation		2.68
ASICS		2.58
Intel		2.54
Hot Wheels		2.54
Pokemon Go		2.46
Nintendo		2.43
Converse		2.32
Subaru		2.32
League of Legends		2.30
Carhartt		2.29