Passafire
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
59,305
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:20:10 UTC
Genres
Biography
Passafire stands out with 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, PHILIPPINES. The profile is heavily male (76%), and content lands hardest on Youtube, where posts average 585 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Weedmaps, Live Nation, Ampeg, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Passafire a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 59,305 · Engagements 273 · Rate 0.5% Posts 2,833 · Views 585 · Avg Likes 268 · Avg Comments 12 · Avg Views 585 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 35% 35-44: 15% 45-64: 4% |
Largest: 25-34 (43%); next: 18-24 (35%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED STATES (71%) BRAZIL (9%) PHILIPPINES (3%) UNITED KINGDOM (3%) AUSTRIA (2%) |
Top regions: UNITED STATES (71%), BRAZIL (9%), PHILIPPINES (3%) |
| Platform Engagement | Instagram: 224 avg likes/post · Youtube: 585 avg views/post | Best reach: Youtube 585 avg views; best engagement: Instagram 224 avg likes |
Top Brand Affinities
Weedmaps
Live Nation
Ampeg
MOOG
Amazon Music
Barstool Sports
Pro Tools
Coors
Volcom
Sennheiser
Bud Light
Pacific Northwest Wonderland
| Brand | Category | Score |
|---|---|---|
| Weedmaps | 30.30 | |
| Live Nation | 29.23 | |
| Ampeg | 25.07 | |
| MOOG | 17.13 | |
| Amazon Music | 12.35 | |
| Barstool Sports | 11.75 | |
| Pro Tools | 11.39 | |
| Coors | 11.32 | |
| Volcom | 10.00 | |
| Sennheiser | 9.75 | |
| Bud Light | 9.46 | |
| Pacific Northwest Wonderland | 7.68 | |
| Jameson | 7.61 | |
| Ableton | 7.27 | |
| Publix | 7.08 | |
| Margaritaville | 6.92 | |
| Hurley | 6.41 | |
| Spotify Music | 5.35 | |
| Verizon | 5.03 | |
| NHL | 4.92 | |
| iHeartRadio Music Awards | 4.80 | |
| Pilsner Urquell | 4.71 | |
| The Home Depot | 4.68 | |
| Billabong | 4.60 | |
| Comedy Central | 4.36 | |
| Busch | 4.14 | |
| Gillette | 4.09 | |
| Nixon | 4.02 | |
| Budweiser | 3.96 | |
| NFL | 3.88 | |
| Paramount Pictures | 3.87 | |
| Coachella | 3.75 | |
| Monster Beverage | 3.74 | |
| Taco Bell | 3.65 | |
| Beats Electronics | 3.61 | |
| ESPN | 3.56 | |
| SoundCloud | 3.55 | |
| Vans | 3.34 | |
| Showtime | 3.10 | |
| Jeep | 3.04 | |
| Columbia Pictures | 3.02 | |
| Nickelodeon | 2.94 | |
| Carhartt | 2.88 | |
| MTV | 2.87 | |
| NBC | 2.86 | |
| Lollapalooza | 2.85 | |
| Subaru | 2.83 | |
| Cadillac | 2.83 | |
| GoPro | 2.79 | |
| Pandora | 2.77 |
Official Profiles
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LoginArtist: Passafire
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
