Parson James
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
164,502
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:35:23 UTC
Genres
Biography
Parson James has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, INDIA. A heavily female (61%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 41,298 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Live Nation, Grindr, REVOLVE signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 164,502 · Engagements 1,527 · Rate 0.9% Posts 1,115 · Views 42,355 · Avg Likes 1,491 · Avg Comments 73 · Avg Views 42,355 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 32% 35-44: 7% 13-17: 7% |
Largest: 18-24 (52%); next: 25-34 (32%) |
| Gender Split |
Female: 61% Male: 39% Non-binary/Other: 0% |
Skews female (61%) |
| Top Countries |
UNITED STATES (30%) BRAZIL (5%) INDIA (4%) MEXICO (4%) PHILIPPINES (4%) |
Top regions: UNITED STATES (30%), BRAZIL (5%), INDIA (4%) |
| Platform Engagement | Instagram: 511 avg likes/post · Tiktok: 1,057 avg views/post · Youtube: 41,298 avg views/post | Best reach: Youtube 41,298 avg views; best engagement: Youtube 878 avg likes |
Top Brand Affinities
Live Nation
Grindr
REVOLVE
Amazon Music
iHeartRadio Music Awards
Jean Paul Gaultier
Coachella
All Saints
NBC
United
Delta
Stella McCartney
| Brand | Category | Score |
|---|---|---|
| Live Nation | 27.93 | |
| Grindr | 20.40 | |
| REVOLVE | 19.60 | |
| Amazon Music | 14.21 | |
| iHeartRadio Music Awards | 12.60 | |
| Jean Paul Gaultier | 11.66 | |
| Coachella | 11.21 | |
| All Saints | 11.16 | |
| NBC | 9.50 | |
| United | 9.14 | |
| Delta | 9.11 | |
| Stella McCartney | 8.48 | |
| MTV | 7.77 | |
| FOX | 7.56 | |
| Barbie | 7.51 | |
| J.Crew | 7.29 | |
| Free People | 6.52 | |
| Moët & Chandon | 6.40 | |
| Steve Madden | 6.37 | |
| Vivienne Westwood | 6.05 | |
| Pioneer | 5.99 | |
| TOM FORD | 5.30 | |
| ULTA Beauty | 5.20 | |
| Spotify Music | 5.16 | |
| Tomorrowland | 5.11 | |
| Lollapalooza | 5.04 | |
| Ableton | 5.02 | |
| CNN | 5.02 | |
| UGG | 4.89 | |
| American Airlines | 4.84 | |
| ASOS | 4.82 | |
| Summit Entertainment | 4.82 | |
| BALMAIN | 4.71 | |
| Alexander McQueen | 4.62 | |
| Jimmy Choo | 4.59 | |
| Coach | 4.54 | |
| Paramount Pictures | 4.51 | |
| Loewe | 4.44 | |
| Coors | 4.36 | |
| American Eagle | 4.29 | |
| Vogue | 4.19 | |
| Taco Bell | 4.06 | |
| Dolce & Gabbana | 4.06 | |
| Margaritaville | 4.05 | |
| Fenty beauty | 4.00 | |
| Urban Outfitters | 3.95 | |
| NORDSTROM | 3.95 | |
| SoundCloud | 3.82 | |
| Versace | 3.80 | |
| Verizon | 3.74 |
Official Profiles
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LoginArtist: Parson James
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
