Parkway Drive
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,122,949
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:32:52 UTC
Genres
Biography
Their latest album, Darker Still, marks a significant musical and thematic evolution for Parkway Drive. Departing from their traditional sound, the band embraces bold new horizons and defies genre conventions, showcasing a newfound creativity and success. This album represents the culmination of years of growth and transformation, reflecting a band that is redefined, resolute, and unafraid to push boundaries.
Parkway Drive reliably reaches 25-34 & 18-24 audiences in UNITED STATES, GERMANY, AUSTRALIA. The base is heavily male (84%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (29,200 avg views per post); Instagram layers on depth and replies. The audience sits near Impericon, Ampeg, DC Shoes, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,122,949 · Engagements 17,237 · Rate 1.5% Posts 834 · Views 49,743 · Avg Likes 16,951 · Avg Comments 237 · Avg Views 49,743 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 40% 35-44: 12% 45-64: 4% |
Largest: 25-34 (42%); next: 18-24 (40%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (24%) GERMANY (9%) AUSTRALIA (8%) BRAZIL (6%) UNITED KINGDOM (6%) |
Top regions: UNITED STATES (24%), GERMANY (9%), AUSTRALIA (8%) |
| Platform Engagement | Instagram: 14,384 avg likes/post · Tiktok: 29,200 avg views/post · Youtube: 20,543 avg views/post | Best reach: Tiktok 29,200 avg views; best engagement: Instagram 14,384 avg likes |
Top Brand Affinities
Impericon
Ampeg
DC Shoes
Fallout
The Last of Us
Jagermeister
RAZER
Jameson
Hot Topic
World of Warcraft
Alpinestars
New Line Cinema
| Brand | Category | Score |
|---|---|---|
| Impericon | 340.53 | |
| Ampeg | 25.51 | |
| DC Shoes | 8.69 | |
| Fallout | 7.21 | |
| The Last of Us | 6.65 | |
| Jagermeister | 6.40 | |
| RAZER | 6.18 | |
| Jameson | 6.04 | |
| Hot Topic | 6.04 | |
| World of Warcraft | 6.01 | |
| Alpinestars | 6.01 | |
| New Line Cinema | 5.89 | |
| The Witcher | 5.88 | |
| Holden | 5.68 | |
| Jack Daniels | 5.34 | |
| Vans | 5.30 | |
| Sega | 5.06 | |
| Monster Beverage | 4.98 | |
| Kmart | 4.72 | |
| NHL | 4.61 | |
| Final Fantasy | 4.51 | |
| AMC | 4.40 | |
| Resident Evil | 4.28 | |
| Bethesda Softworks | 4.12 | |
| Mortal Kombat | 4.10 | |
| Dr. Martens | 4.05 | |
| Taco Bell | 3.83 | |
| Comedy Central | 3.83 | |
| Spotify Music | 3.55 | |
| Pokemon Go | 3.54 | |
| Leica | 3.50 | |
| Star Wars | 3.46 | |
| Xbox | 3.25 | |
| Nintendo | 3.20 | |
| GMC | 3.12 | |
| WWE | 2.95 | |
| Ubisoft | 2.94 | |
| PlayStation | 2.81 | |
| Dodge | 2.78 | |
| Carhartt | 2.78 | |
| Lollapalooza | 2.74 | |
| Columbia Pictures | 2.66 | |
| Guinness | 2.57 | |
| Call of Duty | 2.56 | |
| Activision Blizzard | 2.49 | |
| Budweiser | 2.48 | |
| Pokemon | 2.38 | |
| Sunnies Studios | 2.37 | |
| Lush | 2.36 | |
| Ford | 2.28 |
Official Profiles
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LoginArtist: Parkway Drive
The map shows every radio station that aired Parkway Drive today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-22)
Total: 3,085,177
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,010,289 | 65.16% |
| [+] |
Last.fm |
859,062 | 27.84% |
| [+] |
Pandora |
215,826 | 7.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 21:00 UTC | Park Waves Festival 2026 | Langley Park | Perth, Australia | |
| 2026-02-20 08:00 UTC | Park Waves Festival 2026 | Adelaide Showground | Adelaide, Australia | |
| 2026-02-20 21:00 UTC | Parkway Drive, Story of the Year, The Amity Affliction, Northlane, Alpha Wolf | Adelaide Showground | Adelaide, Australia | |
| 2026-02-22 20:00 UTC | Park Waves Festival 2026 | Geelong Showgrounds | City of Greater Geelong, Australia | |
| 2026-02-28 08:00 UTC | Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf | Caribbean Gardens | Melbourne, Australia | |
| 2026-02-28 20:00 UTC | Park Waves Festival 2026 | Caribbean Park | Melbourne, Australia | |
| 2026-03-01 21:00 UTC | Park Waves Festival 2026 | Bendigo Jockey Club | Ascot, Australia | |
| 2026-03-05 21:00 UTC | Park Waves Festival 2026 | Thomas Dalton Park | Wollongong City Council, Australia | |
| 2026-03-07 08:00 UTC | Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf | Sydney International Dragway | Nullagine, Australia | |
| 2026-03-07 21:00 UTC | Park Waves Festival 2026 | Sydney Dragway | Nullagine, Australia | |
| 2026-03-08 20:00 UTC | Park Waves Festival 2026 | Maitland Showground | Maitland City Council, Australia | |
| 2026-03-12 07:00 UTC | Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf | Queen's Park Amphitheatre | Toowoomba, Australia | |
| 2026-03-12 20:00 UTC | Park Waves Festival 2026 | Queens Park Toowoomba | Toowoomba, Australia | |
| 2026-03-14 07:00 UTC | Parkway Drive, The Amity Affliction, Northlane, Alpha Wolf | Unknown Venue | Byron Bay, Australia | |
| 2026-03-14 20:00 UTC | Park Waves Festival 2026 | Byron Bay Cavanbah Centre | Byron Bay, Australia | |
| 2026-03-15 20:00 UTC | Park Waves Festival 2026 | Sandstone Point Hotel | City of Moreton Bay, Australia |
