Parkway Drive Brand Affinity ranks highest Impericon at 340.53% . Very Strong. Score DMDB 65.45% | Fanbase 58.46%

Parkway Drive — rock artist from AU.

Parkway Drive, formed in 2003 by vocalist Winston McCall, guitarists Jeff Ling and Luke Kilpatrick, bassist Jia O’Connor, and drummer Ben Gordon, has evolved…

Parkway Drive

Recognizable

Country: AU | Artist ID: 11e81bbd-d5eb-2128-9423-a0369fe50396

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Genres

rockrockmetalalternative metalnu metalmetalcoreaustralian metalcoremetalmelodic metalcoremetalcore/deathcore

Influential: 65.45% Fanbase: 58.46% Trending: 68.94%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 340.53% • Very Strong

As of 2025-09-09

1,122,949

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.45% | Fanbase 58.46% | Trending 68.94% | CAREER STAGE: MAINSTREAM

Biography

Parkway Drive, formed in 2003 by vocalist Winston McCall, guitarists Jeff Ling and Luke Kilpatrick, bassist Jia O’Connor, and drummer Ben Gordon, has evolved over close to two decades from metal underdogs to festival headliners. With six Gold-certified studio albums, three documentaries, one live album, and numerous shows under their belt, the band has solidified their place in the heavy music scene.

Their latest album, Darker Still, marks a significant musical and thematic evolution for Parkway Drive. Departing from their traditional sound, the band embraces bold new horizons and defies genre conventions, showcasing a newfound creativity and success. This album represents the culmination of years of growth and transformation, reflecting a band that is redefined, resolute, and unafraid to push boundaries.

Report Date: 2025-09-09

Parkway Drive reliably reaches 25-34 & 18-24 audiences in UNITED STATES, GERMANY, AUSTRALIA. The base is heavily male (84%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (29,200 avg views per post); Instagram layers on depth and replies. The audience sits near Impericon, Ampeg, DC Shoes, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Parkway Drive score 1.53% — Moderate bucket.

Brand: ImpericonBrand: AmpegBrand: DC Shoes

Followers:1,122,949

Engagements:17,237

Rate:1.5%

Posts:834

Avg Likes:16,951

Avg Comments:237

Avg Views:49,743

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,122,949 · Engagements 17,237 · Rate 1.5% Posts 834 · Views 49,743 · Avg Likes 16,951 · Avg Comments 237 · Avg Views 49,743	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 40% 35-44: 12% 45-64: 4%	Largest: 25-34 (42%); next: 18-24 (40%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (24%) GERMANY (9%) AUSTRALIA (8%) BRAZIL (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (24%), GERMANY (9%), AUSTRALIA (8%)
Platform Engagement	Instagram: 14,384 avg likes/post · Tiktok: 29,200 avg views/post · Youtube: 20,543 avg views/post	Best reach: Tiktok 29,200 avg views; best engagement: Instagram 14,384 avg likes

Top Brand Affinities

Impericon

Score: 340.53

Ampeg

Score: 25.51

DC Shoes

Score: 8.69

Fallout

Score: 7.21

The Last of Us

Score: 6.65

Jagermeister

Score: 6.40

RAZER

Score: 6.18

Jameson

Score: 6.04

Hot Topic

Score: 6.04

World of Warcraft

Score: 6.01

Alpinestars

Score: 6.01

New Line Cinema

Score: 5.89

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Top Brand Affinities

Brand	Category	Score
Impericon		340.53
Ampeg		25.51
DC Shoes		8.69
Fallout		7.21
The Last of Us		6.65
Jagermeister		6.40
RAZER		6.18
Jameson		6.04
Hot Topic		6.04
World of Warcraft		6.01
Alpinestars		6.01
New Line Cinema		5.89
The Witcher		5.88
Holden		5.68
Jack Daniels		5.34
Vans		5.30
Sega		5.06
Monster Beverage		4.98
Kmart		4.72
NHL		4.61
Final Fantasy		4.51
AMC		4.40
Resident Evil		4.28
Bethesda Softworks		4.12
Mortal Kombat		4.10
Dr. Martens		4.05
Taco Bell		3.83
Comedy Central		3.83
Spotify Music		3.55
Pokemon Go		3.54
Leica		3.50
Star Wars		3.46
Xbox		3.25
Nintendo		3.20
GMC		3.12
WWE		2.95
Ubisoft		2.94
PlayStation		2.81
Dodge		2.78
Carhartt		2.78
Lollapalooza		2.74
Columbia Pictures		2.66
Guinness		2.57
Call of Duty		2.56
Activision Blizzard		2.49
Budweiser		2.48
Pokemon		2.38
Sunnies Studios		2.37
Lush		2.36
Ford		2.28