Parker Millsap

Parker Millsap — pop artist from US.

Hailing from Purcell, Oklahoma, Millsap has gained recognition for his compelling live shows, soulful music, and narrative-driven songwriting across four album…

Influence: 54.19% Fanbase: 29.70% Trending: 66.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 28.32% • Very Strong

As of 2025-09-09

32,812

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:02 UTC

Genres

popok indiepoprockmodern blues rockroots rockamericannew americanadeep new americanabluesstomp and hollercontemporary blues

Biography

Hailing from Purcell, Oklahoma, Millsap has gained recognition for his compelling live shows, soulful music, and narrative-driven songwriting across four album releases. Recent career milestones include his debut on CONAN, a collaboration with Elton John at the Apple Music Festival, a performance on Austin City Limits, and a nomination for Album of the Year from the Americana Music Association. His work has been applauded by notable publications such as The New York Times, Boston Globe, LA Times, Austin Chronicle, and Rolling Stone.

Top Brand Affinities

Report Date: 2025-09-09

Parker Millsap indexes high with fans in the 25-34 range in UNITED STATES, CANADA, NIGERIA. The skew is heavily male (64%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 838 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Ampeg, MOOG, Miller Lite, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Parker Millsap when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Parker Millsap score 1.20% — Moderate bucket.

Brand: AmpegBrand: MOOGBrand: Miller Lite

Followers:32,812

Engagements:394

Rate:1.2%

Posts:1,823

Avg Likes:389

Avg Comments:27

Avg Views:1,261

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,812 · Engagements 394 · Rate 1.2% Posts 1,823 · Views 1,261 · Avg Likes 389 · Avg Comments 27 · Avg Views 1,261	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 33% 18-24: 24% 45-64: 21% 35-44: 20%	Largest: 25-34 (33%); next: 18-24 (24%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (66%) CANADA (8%) NIGERIA (6%) UNITED KINGDOM (4%) ITALY (2%)	Top regions: UNITED STATES (66%), CANADA (8%), NIGERIA (6%)
Platform Engagement	Instagram: 329 avg likes/post · Tiktok: 423 avg views/post · Youtube: 838 avg views/post	Best reach: Youtube 838 avg views; best engagement: Instagram 329 avg likes

Top Brand Affinities

Ampeg

Score: 28.32

MOOG

Score: 21.07

Miller Lite

Score: 16.96

Amazon Music

Score: 16.24

Coors

Score: 12.80

Kroger

Score: 9.76

Pro Tools

Score: 9.36

Kickstarter

Score: 9.15

Sennheiser

Score: 9.04

Verizon

Score: 8.50

Publix

Score: 8.33

Houston Livestock Show and Rodeo

Score: 8.21

Brand	Category	Score
Ampeg		28.32
MOOG		21.07
Miller Lite		16.96
Amazon Music		16.24
Coors		12.80
Kroger		9.76
Pro Tools		9.36
Kickstarter		9.15
Sennheiser		9.04
Verizon		8.50
Publix		8.33
Houston Livestock Show and Rodeo		8.21
Margaritaville		7.42
Paramount Pictures		6.96
Spotify Music		6.85
Free People		5.84
NBC		5.78
Cadillac		5.68
Anthropologie		5.65
Chick-fil-A		5.09
Pacific Northwest Wonderland		5.01
The Home Depot		4.92
Bud Light		4.79
Nixon		4.52
Busch		4.35
Ableton		4.32
Showtime		4.28
Hurley		4.21
Budweiser		4.11
Airbnb		4.08
Carhartt		4.03
Emporium		3.96
iHeartRadio Music Awards		3.95
NORDSTROM		3.82
FedEx		3.69
Taco Bell		3.52
Holden		3.44
Preloved		3.36
Lollapalooza		3.34
Walmart		3.14
Nickelodeon		2.94
Guinness		2.93
Columbia Pictures		2.87
Polaroid		2.83
NHL		2.83
PetSmart		2.82
Jack Daniels		2.74
Harley-Davidson		2.74
Target		2.71
Coachella		2.70