Paris Texas

Paris Texas — r&b, funk & soul artist from US.

Paris Texas, comprised of Louie Pastel and Felix, emerged in the late 2010s with a unique blend of hip-hop, characterized by innovative music and visually…

Influence: 53.79% Fanbase: 27.16% Trending: 67.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 29.29% • Very Strong

As of 2025-09-08

295,274

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:51:46 UTC

Genres

r&b, funk & soulindie r&bhip-hop & rapindie hip hop

Biography

Paris Texas, comprised of Louie Pastel and Felix, emerged in the late 2010s with a unique blend of hip-hop, characterized by innovative music and visually striking videos. Their releases, including Boy Anonymous and Red Hand Akimbo in 2021, garnered national praise for their boundary-pushing sound and unapologetic honesty. Paris Texas continues to evolve, exploring new musical territories while maintaining a commitment to raw authenticity, establishing themselves as essential and provocative voices in contemporary music. Louie and Felix's work challenges listeners and defies expectations, offering a compelling reflection of the current cultural climate.

Top Brand Affinities

Report Date: 2025-09-08

Paris Texas resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, CANADA, BRAZIL. With a heavily male (85%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (40,574 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Live Nation, Ableton, SoundCloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paris Texas score 7.12% — Very Strong bucket.

Brand: Live NationBrand: AbletonBrand: SoundCloud

Followers:295,274

Engagements:21,027

Rate:7.1%

Posts:147

Avg Likes:20,435

Avg Comments:262

Avg Views:78,874

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 295,274 · Engagements 21,027 · Rate 7.1% Posts 147 · Views 78,874 · Avg Likes 20,435 · Avg Comments 262 · Avg Views 78,874	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 7% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (49%) CANADA (5%) BRAZIL (4%) UNITED KINGDOM (4%) RUSSIA (3%)	Top regions: UNITED STATES (49%), CANADA (5%), BRAZIL (4%)
Platform Engagement	Instagram: 15,109 avg likes/post · Tiktok: 38,300 avg views/post · Youtube: 40,574 avg views/post	Best reach: Youtube 40,574 avg views; best engagement: Instagram 15,109 avg likes

Top Brand Affinities

Live Nation

Score: 29.29

Ableton

Score: 18.02

SoundCloud

Score: 16.53

Akai

Score: 15.72

Amazon Music

Score: 14.81

MOOG

Score: 14.00

Arc'teryx

Score: 12.81

Acne Studios

Score: 12.00

Kodak

Score: 11.21

Lollapalooza

Score: 10.99

Coachella

Score: 10.63

Maison Margiela

Score: 9.53

Brand	Category	Score
Live Nation		29.29
Ableton		18.02
SoundCloud		16.53
Akai		15.72
Amazon Music		14.81
MOOG		14.00
Arc'teryx		12.81
Acne Studios		12.00
Kodak		11.21
Lollapalooza		10.99
Coachella		10.63
Maison Margiela		9.53
Stüssy		9.44
Carhartt		8.21
Spotify Music		7.96
Vivienne Westwood		7.47
Beats Electronics		6.87
Champion		6.35
Supreme		5.90
Polaroid		4.40
Dr. Martens		4.24
Hennessy		4.19
Verizon		4.15
Paramount Pictures		3.95
Urban Outfitters		3.88
ASOS		3.75
MTV		3.69
The North Face		3.57
Leica		3.56
Gatorade		3.47
Heinz		3.47
New Balance		3.45
Fujifilm		3.42
Los Angeles Lakers		3.23
Cartoon Network		3.15
Nickelodeon		3.13
Sprite		3.11
Philips		3.05
Tinder		2.88
Fenty beauty		2.71
Polo Ralph Lauren		2.64
Columbia Pictures		2.60
Converse		2.57
Marc Jacobs		2.51
Sneakerhead		2.50
Balenciaga		2.47
NBA		2.31
Prada		2.28
Warner Bros		2.27
Vans		2.26