Parcels Brand Affinity ranks highest MOOG at 28.03% . Very Strong. Score DMDB 61.63% | Fanbase 54.83%

Parcels — r&b, funk & soul artist from AU.

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began playing the…

Parcels

Recognizable

Country: AU | Artist ID: 11e81bc6-e787-adee-a427-a0369fe50396

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Genres

r&b, funk & soulindie soulalternativealternativeelectronicelectronicaustralianaussietronica

Influential: 61.63% Fanbase: 54.83% Trending: 65.03%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 28.03% • Very Strong

As of 2025-09-09

1,002,212

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 61.63% | Fanbase 54.83% | Trending 65.03% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Born in 1980, she began playing the piano at a young age and later expanded her skills to include guitar and vocals. Johnson's music blends elements of folk, rock, and pop, showcasing her songwriting abilities and emotive performances. She has released four studio albums and toured extensively both nationally and internationally.

In addition to her solo work, Johnson has collaborated with various artists and contributed to soundtracks for film and television. Her music has garnered critical acclaim and a dedicated fan base. Known for her introspective lyrics and soulful voice, Sarah Johnson continues to evolve as an artist, captivating audiences with her authentic and heartfelt music.

Report Date: 2025-09-09

Parcels keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, FRANCE, MEXICO. The composition is heavily male (73%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 10,765 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with MOOG, Accor Hotels, Ableton supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Parcels score 1.08% — Moderate bucket.

Brand: MOOGBrand: Accor HotelsBrand: Ableton

Followers:1,002,212

Engagements:10,780

Rate:1.1%

Posts:1,753

Avg Likes:10,723

Avg Comments:124

Avg Views:16,221

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,002,212 · Engagements 10,780 · Rate 1.1% Posts 1,753 · Views 16,221 · Avg Likes 10,723 · Avg Comments 124 · Avg Views 16,221	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 9% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (11%) FRANCE (8%) MEXICO (8%) ARGENTINA (6%) BRAZIL (6%)	Top regions: UNITED STATES (11%), FRANCE (8%), MEXICO (8%)
Platform Engagement	Instagram: 9,767 avg likes/post · Tiktok: 5,456 avg views/post · Youtube: 10,765 avg views/post	Best reach: Youtube 10,765 avg views; best engagement: Instagram 9,767 avg likes

Top Brand Affinities

MOOG

Score: 28.03

Accor Hotels

Score: 17.15

Ableton

Score: 14.00

Lollapalooza

Score: 10.96

Vodafone

Score: 9.91

Movistar

Score: 8.00

Kodak

Score: 7.34

JACQUEMUS

Score: 7.09

Coachella

Score: 5.46

Spotify Music

Score: 5.30

Fujifilm

Score: 4.94

Dr. Martens

Score: 4.84

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Top Brand Affinities

Brand	Category	Score
MOOG		28.03
Accor Hotels		17.15
Ableton		14.00
Lollapalooza		10.96
Vodafone		9.91
Movistar		8.00
Kodak		7.34
JACQUEMUS		7.09
Coachella		5.46
Spotify Music		5.30
Fujifilm		4.94
Dr. Martens		4.84
Cafecito		4.26
SoundCloud		4.14
Olympus		4.08
Summit Entertainment		3.97
Leica		3.81
Polaroid		3.51
Pull&Bear		3.25
Guinness		3.02
Garnier		2.88
Sunnies Studios		2.79
Tinder		2.79
Urban Outfitters		2.66
Aperol		2.52
Montblanc		2.46
Tomorrowland		2.36
Carhartt		2.33
A Game of Tones		2.29
Pantone Inc		2.19
Beats Electronics		2.09
Nickelodeon		2.07
Airbnb		2.02
ASOS		1.89
Vans		1.86
Pepsi		1.81
Vogue		1.74
New Balance		1.74
Warner Bros		1.69
Yves Saint Laurent		1.65
Jaguar		1.64
BBC		1.64
Fiat		1.58
Bershka		1.55
HBO		1.52
Converse		1.51
The North Face		1.51
GoPro		1.50
Cartier		1.49
Hermès		1.43