Paquito D'Rivera

Paquito D'Rivera

Country: CU

Influence: 50.53% Fanbase: 20.50% Trending: 65.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pro Tools • 31.19% • Very Strong

As of 2025-09-11

92,321

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:41:20 UTC

Genres

jazz & standardsjazzjazz cubanolatin jazzlatinlatin

Biography

Paquito D'Rivera, the Cuba-born saxophonist and clarinet player based in New York, has excelled in both Latin jazz and classical compositions, showcasing his mastery of the instruments and expressive capabilities. Raised in a musical family with his father, Tito, a classical saxophonist and conductor, D'Rivera began his musical journey at a young age, quickly gaining recognition for his talent and becoming a prominent figure in the Cuban music scene before defecting to the United States in 1981. Throughout his career, he has collaborated with renowned artists, received multiple Grammy Awards, and released a diverse range of albums that blend jazz and classical influences.

D'Rivera's musical evolution has been marked by a series of notable achievements, including forming the groundbreaking group Irakere, collaborating with esteemed musicians such as Dizzy Gillespie and Mario Bauza, and receiving critical acclaim for his innovative compositions that bridge genres and styles. His extensive discography reflects his versatility and creativity, with albums like "Brazilian Dreams" and "Funk Tango" earning Grammy recognition. D'Rivera's dedication to musical exploration and his ability to seamlessly blend jazz and classical elements have solidified his reputation as a trailblazing artist in the world of Latin jazz and beyond.

Paquito D'Rivera Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Paquito D'Rivera converts attention from 25-34 & 45-64 audiences across UNITED STATES, SPAIN, COLOMBIA. Audience shape is heavily male (86%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 4,545 avg views per post, with supportive conversation on Instagram. Shared audience with Pro Tools, Akai, Ampeg underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Paquito D'Rivera score 0.59%Low bucket.
Brand: Pro ToolsBrand: AkaiBrand: Ampeg
Followers:92,321
Engagements:543
Rate:0.6%
Posts:919
Views:4,545
Avg Likes:531
Avg Comments:21
Avg Views:4,545

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 92,321 · Engagements 543 · Rate 0.6%
Posts 919 · Views 4,545 · Avg Likes 531 · Avg Comments 21 · Avg Views 4,545
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 34%
45-64: 22%
35-44: 22%
18-24: 20%
Largest: 25-34 (34%); next: 45-64 (22%)
Gender Split Female: 14%
Male: 86%
Non-binary/Other: 0%
Skews male (86%)
Top Countries UNITED STATES (18%)
SPAIN (14%)
COLOMBIA (13%)
BRAZIL (8%)
MEXICO (5%)
Top regions: UNITED STATES (18%), SPAIN (14%), COLOMBIA (13%)
Platform Engagement Instagram: 379 avg likes/post · Youtube: 4,545 avg views/post Best reach: Youtube 4,545 avg views; best engagement: Instagram 379 avg likes

Top Brand Affinities

Pro Tools
Score: 31.19
Akai
Score: 26.05
Ampeg
Score: 25.91
Akg
Score: 25.63
Univision
Score: 24.89
MOOG
Score: 16.80
Amazon Music
Score: 15.51
Ableton
Score: 12.42
Movistar
Score: 12.17
Iberia
Score: 11.43
LATAM
Score: 10.50
Schwartz's
Score: 8.77
Brand Category Score
Pro Tools 31.19
Akai 26.05
Ampeg 25.91
Akg 25.63
Univision 24.89
MOOG 16.80
Amazon Music 15.51
Ableton 12.42
Movistar 12.17
Iberia 11.43
LATAM 10.50
Schwartz's 8.77
Sennheiser 8.69
Yamaha 8.34
Atmos 8.10
American Airlines 8.07
Daewoo 7.66
musical.ly 6.98
Spotify Music 6.78
Cafecito 5.52
Stradivarius 4.62
Summit Entertainment 4.50
Iberostar Hotels & Resorts 3.70
Beats Electronics 3.18
NBC 3.07
VidaSana 2.66
Pixar 2.47
Pepsi 2.19
SoundCloud 1.98
Paramount Pictures 1.97
Paypal 1.56
Heineken 1.50
BBC 1.43
Star Wars 1.42
Cadillac 1.32
Guess 1.28
Suzuki 1.21
Pandora 1.18
Amazon 1.12
GoPro 1.09
CBS 1.08
Sony 1.06
Canon 0.97
Guinness 0.96
Lego 0.95
Netflix 0.94
Tesla Motors 0.92
Nintendo 0.87
HBO 0.84
Walt Disney 0.84

Official Profiles

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Artist: Paquito D'Rivera

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-03-14 01:00 UTC Vinterjazzfestivalen 2026 Båthuset Scene, Fredrikstad Fredrikstad, Norway
2026-03-16 02:00 UTC Paquito D'rivera Båthuset Scene Kråkerøy, Norway

Trending Artist