Paquito D'Rivera
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
92,321
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 11:41:20 UTC
Genres
Biography
D'Rivera's musical evolution has been marked by a series of notable achievements, including forming the groundbreaking group Irakere, collaborating with esteemed musicians such as Dizzy Gillespie and Mario Bauza, and receiving critical acclaim for his innovative compositions that bridge genres and styles. His extensive discography reflects his versatility and creativity, with albums like "Brazilian Dreams" and "Funk Tango" earning Grammy recognition. D'Rivera's dedication to musical exploration and his ability to seamlessly blend jazz and classical elements have solidified his reputation as a trailblazing artist in the world of Latin jazz and beyond.
Paquito D'Rivera converts attention from 25-34 & 45-64 audiences across UNITED STATES, SPAIN, COLOMBIA. Audience shape is heavily male (86%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 4,545 avg views per post, with supportive conversation on Instagram. Shared audience with Pro Tools, Akai, Ampeg underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 92,321 · Engagements 543 · Rate 0.6% Posts 919 · Views 4,545 · Avg Likes 531 · Avg Comments 21 · Avg Views 4,545 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 45-64: 22% 35-44: 22% 18-24: 20% |
Largest: 25-34 (34%); next: 45-64 (22%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (18%) SPAIN (14%) COLOMBIA (13%) BRAZIL (8%) MEXICO (5%) |
Top regions: UNITED STATES (18%), SPAIN (14%), COLOMBIA (13%) |
| Platform Engagement | Instagram: 379 avg likes/post · Youtube: 4,545 avg views/post | Best reach: Youtube 4,545 avg views; best engagement: Instagram 379 avg likes |
Top Brand Affinities
Pro Tools
Akai
Ampeg
Akg
Univision
MOOG
Amazon Music
Ableton
Movistar
Iberia
LATAM
Schwartz's
| Brand | Category | Score |
|---|---|---|
| Pro Tools | 31.19 | |
| Akai | 26.05 | |
| Ampeg | 25.91 | |
| Akg | 25.63 | |
| Univision | 24.89 | |
| MOOG | 16.80 | |
| Amazon Music | 15.51 | |
| Ableton | 12.42 | |
| Movistar | 12.17 | |
| Iberia | 11.43 | |
| LATAM | 10.50 | |
| Schwartz's | 8.77 | |
| Sennheiser | 8.69 | |
| Yamaha | 8.34 | |
| Atmos | 8.10 | |
| American Airlines | 8.07 | |
| Daewoo | 7.66 | |
| musical.ly | 6.98 | |
| Spotify Music | 6.78 | |
| Cafecito | 5.52 | |
| Stradivarius | 4.62 | |
| Summit Entertainment | 4.50 | |
| Iberostar Hotels & Resorts | 3.70 | |
| Beats Electronics | 3.18 | |
| NBC | 3.07 | |
| VidaSana | 2.66 | |
| Pixar | 2.47 | |
| Pepsi | 2.19 | |
| SoundCloud | 1.98 | |
| Paramount Pictures | 1.97 | |
| Paypal | 1.56 | |
| Heineken | 1.50 | |
| BBC | 1.43 | |
| Star Wars | 1.42 | |
| Cadillac | 1.32 | |
| Guess | 1.28 | |
| Suzuki | 1.21 | |
| Pandora | 1.18 | |
| Amazon | 1.12 | |
| GoPro | 1.09 | |
| CBS | 1.08 | |
| Sony | 1.06 | |
| Canon | 0.97 | |
| Guinness | 0.96 | |
| Lego | 0.95 | |
| Netflix | 0.94 | |
| Tesla Motors | 0.92 | |
| Nintendo | 0.87 | |
| HBO | 0.84 | |
| Walt Disney | 0.84 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-14 01:00 UTC | Vinterjazzfestivalen 2026 | Båthuset Scene, Fredrikstad | Fredrikstad, Norway | |
| 2026-03-16 02:00 UTC | Paquito D'rivera | Båthuset Scene | Kråkerøy, Norway |















