Pappy Kojo

Pappy Kojo — pop artist from GH.

Pappy Kojo, born Jason Gaisie in 1989 in Takoradi, Ghana, is a hiplife artist who combines hip-hop with Ghanaian musical traditions. He gained recognition in…

Influence: 52.71% Fanbase: 32.14% Trending: 63.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 21.57% • Very Strong

As of 2025-09-08

1,326,501

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:45:07 UTC

Genres

popghanaian pophip-hop & rapghanaian hip hophip-hop/raphip hoptrapbluesblues

Biography

Pappy Kojo, born Jason Gaisie in 1989 in Takoradi, Ghana, is a hiplife artist who combines hip-hop with Ghanaian musical traditions. He gained recognition in 2014 with the success of his debut single "Realer No," and continued to release hits like "Awo'a" and "Abena" in collaboration with other artists. Pappy Kojo's debut album, Logos II, was released in March 2021, followed by the Logos Hope EP in March 2022 featuring the track "Koobi."

Pappy Kojo's career saw a significant boost in 2019 with the release of multiple singles, leading up to his debut album. He continued to make waves in the Ghanaian music scene with collaborations and hit singles like "Thomas Pompoy3yaw" and "My Heart." His music reflects influences from both local hiplife legends and international icons, showcasing a blend of cultural roots and modern sounds that have earned him acclaim in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Pappy Kojo connects with 25-34 & 18-24 audiences and shows durable traction across GHANA, UNITED STATES, UNITED KINGDOM. With a heavily male (82%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 1,790 avg views per post; Instagram adds dependable engagement depth. Overlap with Palm Angels, Vodafone, BALMAIN highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Pappy Kojo moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pappy Kojo score 2.06% — Strong bucket.

Brand: Palm AngelsBrand: VodafoneBrand: BALMAIN

Followers:1,326,501

Engagements:27,267

Rate:2.1%

Posts:100

Avg Likes:27,244

Avg Comments:481

Avg Views:1,790

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,326,501 · Engagements 27,267 · Rate 2.1% Posts 100 · Views 1,790 · Avg Likes 27,244 · Avg Comments 481 · Avg Views 1,790	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 45% 35-44: 4% 13-17: 4%	Largest: 25-34 (46%); next: 18-24 (45%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	GHANA (53%) UNITED STATES (13%) UNITED KINGDOM (6%) ITALY (3%) NIGERIA (2%)	Top regions: GHANA (53%), UNITED STATES (13%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 27,107 avg likes/post · Youtube: 1,790 avg views/post	Best reach: Youtube 1,790 avg views; best engagement: Instagram 27,107 avg likes

Top Brand Affinities

Palm Angels

Score: 21.57

Vodafone

Score: 13.56

BALMAIN

Score: 6.45

Hennessy

Score: 5.97

Alexander McQueen

Score: 5.33

CNN

Score: 4.93

FashionNova

Score: 4.62

Moncler

Score: 4.30

FOREX

Score: 4.27

Smirnoff

Score: 3.67

Dr. Martens

Score: 3.63

Timberland

Score: 3.03

Brand	Category	Score
Palm Angels		21.57
Vodafone		13.56
BALMAIN		6.45
Hennessy		5.97
Alexander McQueen		5.33
CNN		4.93
FashionNova		4.62
Moncler		4.30
FOREX		4.27
Smirnoff		3.67
Dr. Martens		3.63
Timberland		3.03
SoundCloud		2.98
Carhartt		2.98
Fendi		2.87
Polo Ralph Lauren		2.75
Balenciaga		2.73
Nokia		2.63
Versace		2.52
Gucci		2.26
MTV		2.26
shein		2.24
The North Face		2.22
New Balance		2.22
Bugatti		2.18
Fenty beauty		2.16
BBC		2.16
ASOS		1.88
ASICS		1.76
SheInside		1.76
Victoria's Secret		1.73
Primark		1.67
KFC		1.67
Los Angeles Lakers		1.66
Guinness		1.66
Burberry		1.60
GIVENCHY		1.55
Mercedes-Benz		1.49
Supreme		1.44
Calvin Klein		1.40
Puma		1.39
Sneakerhead		1.38
Huawei		1.38
Hyundai		1.32
Louis Vuitton		1.31
Land Rover		1.31
Toyota		1.30
NBA		1.29
FIFA		1.29
Yves Saint Laurent		1.27