Papooz
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
103,868
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:54 UTC
Genres
Biography
Papooz's music, exemplified by tracks like 'Danger To Myself' and 'Bubbles,' delves into themes of love, self-destruction, and existential crises with a touch of humor. Their willingness to infuse their music with self-mockery and quirky synths highlights their playful and creative approach to songwriting. Through their music and visuals on platforms like YouTube, Papooz maintains a fresh and engaging perspective on storytelling and musical expression.
Papooz performs best with fans in the 18-24 range, concentrated in FRANCE, UNITED STATES, MEXICO. Audience composition is female-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 864 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Jean-Charles de Castelbajac, Monoprix, Accor Hotels, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Papooz is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 103,868 · Engagements 813 · Rate 0.8% Posts 655 · Views 864 · Avg Likes 812 · Avg Comments 17 · Avg Views 864 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 32% 13-17: 7% 35-44: 6% |
Largest: 18-24 (52%); next: 25-34 (32%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
FRANCE (17%) UNITED STATES (12%) MEXICO (6%) UNITED KINGDOM (4%) BRAZIL (4%) |
Top regions: FRANCE (17%), UNITED STATES (12%), MEXICO (6%) |
| Platform Engagement | Instagram: 774 avg likes/post · Youtube: 864 avg views/post | Best reach: Youtube 864 avg views; best engagement: Instagram 774 avg likes |
Top Brand Affinities
Jean-Charles de Castelbajac
Monoprix
Accor Hotels
Jean Paul Gaultier
MOOG
Ricard
Galeries Lafayette
JACQUEMUS
Sandro
Acne Studios
Akai
Air France
| Brand | Category | Score |
|---|---|---|
| Jean-Charles de Castelbajac | 106.96 | |
| Monoprix | 28.62 | |
| Accor Hotels | 25.35 | |
| Jean Paul Gaultier | 17.94 | |
| MOOG | 17.77 | |
| Ricard | 17.67 | |
| Galeries Lafayette | 16.59 | |
| JACQUEMUS | 14.39 | |
| Sandro | 13.75 | |
| Acne Studios | 11.64 | |
| Akai | 11.29 | |
| Air France | 10.61 | |
| Kodak | 9.66 | |
| Longchamp | 9.50 | |
| Garnier | 9.49 | |
| Ableton | 8.04 | |
| Tate Modern | 7.87 | |
| Lanvin | 7.29 | |
| Vivienne Westwood | 6.14 | |
| Maison Margiela | 5.96 | |
| Leica | 5.71 | |
| Loewe | 5.63 | |
| Montblanc | 5.33 | |
| KARL LAGERFELD | 5.27 | |
| Miu Miu | 5.10 | |
| Yves Saint Laurent | 5.03 | |
| Hermès | 4.99 | |
| Cartier | 4.79 | |
| Dr. Martens | 4.79 | |
| Polaroid | 4.71 | |
| Fujifilm | 4.46 | |
| Lollapalooza | 4.46 | |
| Olympus | 4.45 | |
| Spotify Music | 3.68 | |
| SoundCloud | 3.50 | |
| Urban Outfitters | 3.45 | |
| Campari | 3.28 | |
| Cafecito | 3.27 | |
| Vogue | 3.19 | |
| Carhartt | 3.12 | |
| Lacoste | 3.09 | |
| Christian Louboutin | 3.00 | |
| Coachella | 3.00 | |
| BALMAIN | 2.97 | |
| Carrefour | 2.90 | |
| Pantone Inc | 2.66 | |
| Tinder | 2.61 | |
| Levi's | 2.55 | |
| Chanel | 2.50 | |
| KENZO | 2.49 |
Official Profiles
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LoginArtist: Papooz
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-02 02:30 UTC | Papooz | La Maroquinerie | Paris, France | |
| 2026-04-03 02:30 UTC | Papooz | La Maroquinerie | Paris, France | |
| 2026-04-04 02:30 UTC | Papooz | La Maroquinerie | Paris, France |
