Paolo Nutini Brand Affinity ranks highest All Saints at 12.15% . Very Strong. Score DMDB 68.75% | Fanbase 61.16%

Paolo Nutini — pop artist from GB.

Paolo Nutini is a Scottish singer-songwriter born on January 9, 1987, in Paisley, Scotland. He rose to prominence with his debut album, "These Streets,"…

Paolo Nutini

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbc-414d-3318-8291-a0369fe50396

Find Artist

Genres

poppopneo mellowindie popr&b, funk & soulbritish soulfolk & traditionalscottish singer-songwriter

Influential: 68.75% Fanbase: 61.16% Trending: 72.54%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

All Saints • 12.15% • Very Strong

As of 2025-09-09

922,281

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.75% | Fanbase 61.16% | Trending 72.54% | CAREER STAGE: MAINSTREAM

Biography

Paolo Nutini is a Scottish singer-songwriter born on January 9, 1987, in Paisley, Scotland. He rose to prominence with his debut album, "These Streets," released in 2006, which achieved commercial success and critical acclaim. Nutini's soulful voice and heartfelt lyrics have garnered him a loyal fan base and numerous awards throughout his career.

Following the success of his debut album, Nutini released subsequent albums, including "Sunny Side Up" in 2009 and "Caustic Love" in 2014, further solidifying his reputation as a talented musician. With a distinctive blend of soul, folk, and rock influences, Nutini continues to captivate audiences with his emotive performances and introspective songwriting.

Report Date: 2025-09-09

Paolo Nutini resonates with 18-24 & 25-34 audiences and sustains presence in UNITED KINGDOM, ITALY, UNITED STATES. The demographic is male-leaning (50%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 9,671 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with All Saints, Marks & Spencer, Superga maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paolo Nutini score 2.03% — Strong bucket.

Brand: All SaintsBrand: Marks & SpencerBrand: Superga

Followers:922,281

Engagements:18,692

Rate:2.0%

Posts:307

Avg Likes:18,642

Avg Comments:166

Avg Views:17,404

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 922,281 · Engagements 18,692 · Rate 2.0% Posts 307 · Views 17,404 · Avg Likes 18,642 · Avg Comments 166 · Avg Views 17,404	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 37% 35-44: 13% 45-64: 7%	Largest: 18-24 (40%); next: 25-34 (37%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED KINGDOM (16%) ITALY (12%) UNITED STATES (12%) BRAZIL (4%) ROMANIA (3%)	Top regions: UNITED KINGDOM (16%), ITALY (12%), UNITED STATES (12%)
Platform Engagement	Instagram: 17,876 avg likes/post · Tiktok: 7,733 avg views/post · Youtube: 9,671 avg views/post	Best reach: Youtube 9,671 avg views; best engagement: Instagram 17,876 avg likes

Top Brand Affinities

All Saints

Score: 12.15

Marks & Spencer

Score: 10.16

Superga

Score: 10.12

Tate Modern

Score: 9.43

Score: 9.28

River Island

Score: 7.19

Calzedonia

Score: 6.51

Guinness

Score: 6.24

Aperol

Score: 6.01

Arezzo

Score: 5.82

Selfridges

Score: 5.81

Carlsberg

Score: 5.49

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
All Saints		12.15
Marks & Spencer		10.16
Superga		10.12
Tate Modern		9.43
Next		9.28
River Island		7.19
Calzedonia		6.51
Guinness		6.24
Aperol		6.01
Arezzo		5.82
Selfridges		5.81
Carlsberg		5.49
Polaroid		5.27
boohoo		5.16
Ryanair		4.97
ASOS		4.85
Topshop		4.55
Dr. Martens		4.39
Showtime		4.27
Campari		4.11
Primark		3.95
Lindt		3.81
Harrods		3.61
Lush		3.61
Tesco		3.54
Martini		3.54
Summit Entertainment		3.43
Baileys		3.29
Cadbury		3.22
NBC		3.05
Pantone Inc		2.78
Columbia Pictures		2.77
Montblanc		2.76
Sunnies Studios		2.69
Armani		2.63
Urban Outfitters		2.61
BBC		2.52
Bellagio		2.50
Urban Decay Cosmetics		2.49
HBO		2.43
Spotify Music		2.42
Fiat		2.37
Lollapalooza		2.36
Moschino		2.36
Dolce & Gabbana		2.32
TOM FORD		2.29
MTV		2.25
Pizza Lover		2.24
Vans		2.08
Lancôme		2.04