Paloma Mami

Paloma Mami — pop artist from US.

Paloma Mami, a New York/Chilean singer-songwriter, gained attention with her independently produced single and video "Not Steady" in June 2018, accumulating…

Influence: 55.92% Fanbase: 44.61% Trending: 61.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 36.64% • Very Strong

As of 2025-09-09

7,554,093

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:48 UTC

Genres

poplatin popasian pophip-hop & raptrap latinotrap chilenolatinreggaeton chilenoreggaeton

Biography

Paloma Mami, a New York/Chilean singer-songwriter, gained attention with her independently produced single and video "Not Steady" in June 2018, accumulating over 20 million streams. Following her appearance on the Chilean TV show Rojo, she focused on her music career and became the first Chilean of her generation to sign with Sony Music Latin. Paloma's music blends Latin Urban, R&B, and Trap/Soul, aiming for an elegant and impactful style that avoids references to drugs and sex.

Her latest release, "No Te Enamores," marks her debut with Sony Music Latin, further solidifying her position in the Latin music scene. Paloma Mami's distinctive voice and genre fusion have garnered recognition from industry heavyweights like Maluma, J Balvin, and Farruko, showcasing her potential as a rising artist with a unique vision for her musical identity.

Top Brand Affinities

Report Date: 2025-09-09

Paloma Mami resonates with 18-24 & 25-34 audiences and sustains presence in CHILE, MEXICO, UNITED STATES. The demographic is heavily female (64%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 3,250,000 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Movistar, Falabella, Lollapalooza maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paloma Mami score 6.43% — Very Strong bucket.

Brand: MovistarBrand: FalabellaBrand: Lollapalooza

Followers:7,554,093

Engagements:485,935

Rate:6.4%

Posts:154

Avg Likes:472,633

Avg Comments:3,979

Avg Views:3,270,118

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,554,093 · Engagements 485,935 · Rate 6.4% Posts 154 · Views 3,270,118 · Avg Likes 472,633 · Avg Comments 3,979 · Avg Views 3,270,118	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 10% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	CHILE (38%) MEXICO (9%) UNITED STATES (7%) ARGENTINA (7%) PERU (6%)	Top regions: CHILE (38%), MEXICO (9%), UNITED STATES (7%)
Platform Engagement	Instagram: 185,151 avg likes/post · Tiktok: 3,250,000 avg views/post · Youtube: 20,118 avg views/post	Best reach: Tiktok 3,250,000 avg views; best engagement: Tiktok 286,300 avg likes

Top Brand Affinities

Movistar

Score: 36.64

Falabella

Score: 16.78

Lollapalooza

Score: 11.78

Suavecito

Score: 11.76

Cafecito

Score: 6.96

VidaSana

Score: 6.75

Milani Cosmetics

Score: 5.97

Kylie Cosmetics

Score: 5.24

Coach

Score: 4.19

Too Faced Cosmetics

Score: 3.77

Fenty beauty

Score: 3.56

Pull&Bear

Score: 3.55

Brand	Category	Score
Movistar		36.64
Falabella		16.78
Lollapalooza		11.78
Suavecito		11.76
Cafecito		6.96
VidaSana		6.75
Milani Cosmetics		5.97
Kylie Cosmetics		5.24
Coach		4.19
Too Faced Cosmetics		3.77
Fenty beauty		3.56
Pull&Bear		3.55
Victoria's Secret		2.92
Barber Shop Connect		2.84
shein		2.60
Coachella		2.43
Sephora		2.31
Benefit Cosmetics		2.30
Garnier		2.14
Tomorrowland		2.13
ASOS		2.12
SheInside		2.04
Bershka		2.03
Guess		1.92
FashionNova		1.79
Pepsi		1.77
Forever 21		1.71
Lacoste		1.67
Urban Decay Cosmetics		1.67
Red Bull		1.60
Hollister Co		1.55
Prada		1.49
Puma		1.48
New Balance		1.43
Mitsubishi		1.39
SWAROVSKI		1.37
FIFA		1.36
Huda Beauty		1.34
Heineken		1.32
Anastasia Beverly Hills		1.31
Versace		1.29
Christian Dior		1.29
Levi's		1.28
Target		1.27
Polo Ralph Lauren		1.26
musical.ly		1.23
Los Angeles Lakers		1.20
Vans		1.19
Pandora		1.17
Tommy Hilfiger		1.17