Paloma Faith Brand Affinity ranks highest Sweaty Betty at 25.54% . Very Strong. Score DMDB 66.81% | Fanbase 57.70%

Paloma Faith — pop artist from GB.

Paloma Faith released her sixth album, "The Glorification of Sadness," which explores the unraveling of an adult relationship and its impact on family…

Paloma Faith

Recognizable

Country: GB | Gender: female | Artist ID: 11e81bcb-3ecb-acd2-90b0-a0369fe50396

Find Artist

Genres

popdance poppopmainstream popr&b, funk & soulneo soulbritish soulrockpop rockelectronicelectropopeuropeaneuropop

Influential: 66.81% Fanbase: 57.70% Trending: 71.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Sweaty Betty • 25.54% • Very Strong

As of 2025-09-09

1,922,837

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.81% | Fanbase 57.70% | Trending 71.37% | CAREER STAGE: MAINSTREAM

Biography

Paloma Faith released her sixth album, "The Glorification of Sadness," which explores the unraveling of an adult relationship and its impact on family dynamics. The album reflects Paloma's personal journey through these emotions in a chronological narrative.

Paloma expresses ambivalence towards a culture that commodifies artists' personal struggles, acknowledging the therapeutic process of writing about her experiences while questioning the ethics of selling her grieving process through her music.

Report Date: 2025-09-09

Paloma Faith commands interest from 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, MEXICO. With a heavily female (62%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (49,050 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Sweaty Betty, ITV, ASDA points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Paloma Faith score 0.73% — Low bucket.

Brand: Sweaty BettyBrand: ITVBrand: ASDA

Followers:1,922,837

Engagements:14,026

Rate:0.7%

Posts:1,374

Avg Likes:13,657

Avg Comments:347

Avg Views:65,617

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,922,837 · Engagements 14,026 · Rate 0.7% Posts 1,374 · Views 65,617 · Avg Likes 13,657 · Avg Comments 347 · Avg Views 65,617	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 31% 35-44: 8% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (31%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED KINGDOM (18%) UNITED STATES (13%) MEXICO (6%) BRAZIL (6%) ARGENTINA (4%)	Top regions: UNITED KINGDOM (18%), UNITED STATES (13%), MEXICO (6%)
Platform Engagement	Instagram: 10,886 avg likes/post · Tiktok: 49,050 avg views/post · Youtube: 16,567 avg views/post	Best reach: Tiktok 49,050 avg views; best engagement: Instagram 10,886 avg likes

Top Brand Affinities

Sweaty Betty

Score: 25.54

ITV

Score: 23.55

ASDA

Score: 21.30

Marks & Spencer

Score: 17.44

Morrisons

Score: 15.69

All Saints

Score: 15.64

Selfridges

Score: 15.15

Nasty Gal

Score: 14.11

River Island

Score: 13.42

Sainsbury's

Score: 13.37

Eurostar

Score: 13.36

Waitrose

Score: 13.26

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Top Brand Affinities

Brand	Category	Score
Sweaty Betty		25.54
ITV		23.55
ASDA		21.30
Marks & Spencer		17.44
Morrisons		15.69
All Saints		15.64
Selfridges		15.15
Nasty Gal		14.11
River Island		13.42
Sainsbury's		13.37
Eurostar		13.36
Waitrose		13.26
Costa Coffee		12.19
Tate Modern		11.60
Next		11.06
Depop		10.83
Ted Baker		10.68
Lush		9.65
Vivienne Westwood		9.60
Barbour		9.24
MISSGUIDED		9.04
Vauxhall		9.03
Primark		8.84
ASOS		8.67
Topshop		8.56
Cadbury		8.35
Harrods		8.32
H&M Home		8.05
boohoo		8.02
ALDI		7.33
Tesco		7.05
The Body Shop		6.94
Dr. Martens		6.68
Baileys		6.64
Carlsberg		6.35
Showtime		5.91
T.G.I. Friday's		5.33
Sunnies Studios		4.96
Aperol		4.91
BBC		4.91
KARL LAGERFELD		4.90
Urban Outfitters		4.81
Guinness		4.65
Alexander McQueen		4.54
Anthropologie		4.47
Jimmy Choo		4.12
eBay		4.10
Emporium		3.87
Estee Lauder		3.83
Lindt		3.70