Palace

Palace — rock artist from GB.

Palace, comprised of Leo Wyndham, Matt Hodges, and Rupert Turner, have been friends since their teenage years and released their debut album 'So Long Forever'…

Influence: 60.20% Fanbase: 46.35% Trending: 67.13% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Tate Modern • 13.26% • Very Strong

As of 2025-09-08

242,759

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-08 04:20:22 UTC

Genres

rockenglish indie rockrockalternative rockalternativeindie rockalternative

Biography

Palace, comprised of Leo Wyndham, Matt Hodges, and Rupert Turner, have been friends since their teenage years and released their debut album 'So Long Forever' in 2016, followed by 'Life After' in 2019. After a successful UK and European tour culminating in a memorable show at London's Eventim Apollo, Palace is set to begin 2025 by announcing their new EP, "Greyhound," the inaugural release under their independent label, Palace Presents. This bold move marks a new phase in their creative journey, setting the stage for what's to come.

Top Brand Affinities

Report Date: 2025-09-08

Palace resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (58%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (6,296 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Tate Modern, Fred Perry, Kodak makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Palace score 2.21% — Strong bucket.

Brand: Tate ModernBrand: Fred PerryBrand: Kodak

Followers:242,759

Engagements:5,372

Rate:2.2%

Posts:2,455

Avg Likes:5,259

Avg Comments:101

Avg Views:11,420

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 242,759 · Engagements 5,372 · Rate 2.2% Posts 2,455 · Views 11,420 · Avg Likes 5,259 · Avg Comments 101 · Avg Views 11,420	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 35-44: 7% 13-17: 7%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (22%) BRAZIL (10%) UNITED KINGDOM (5%) CANADA (4%) MEXICO (4%)	Top regions: UNITED STATES (22%), BRAZIL (10%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 4,082 avg likes/post · Tiktok: 6,296 avg views/post · Youtube: 5,124 avg views/post	Best reach: Tiktok 6,296 avg views; best engagement: Instagram 4,082 avg likes

Top Brand Affinities

Tate Modern

Score: 13.26

Fred Perry

Score: 10.49

Kodak

Score: 8.28

Dr. Martens

Score: 7.53

Lollapalooza

Score: 7.52

Urban Outfitters

Score: 6.99

Vauxhall

Score: 6.96

Coachella

Score: 5.68

Pacific Northwest Wonderland

Score: 5.61

Guinness

Score: 5.41

Ableton

Score: 5.25

Polaroid

Score: 5.12

Brand	Category	Score
Tate Modern		13.26
Fred Perry		10.49
Kodak		8.28
Dr. Martens		7.53
Lollapalooza		7.52
Urban Outfitters		6.99
Vauxhall		6.96
Coachella		5.68
Pacific Northwest Wonderland		5.61
Guinness		5.41
Ableton		5.25
Polaroid		5.12
Free People		5.11
Fujifilm		4.66
ASOS		4.47
Spotify Music		4.42
Olympus		4.34
Showtime		4.18
Tesco		4.16
Aperol		4.09
Carhartt		3.91
Topshop		3.85
SoundCloud		3.83
Tinder		3.25
Leica		3.23
BBC		3.07
Sunnies Studios		2.93
Airbnb		2.85
Emporium		2.60
Vans		2.37
Lush		2.26
Budweiser		2.22
Paramount Pictures		2.20
The North Face		2.17
Busch		2.11
Warner Bros		2.09
Vogue		2.05
A Game of Tones		2.01
Levi's		1.87
Target		1.82
Beats Electronics		1.78
Primark		1.74
Chrysler		1.70
Converse		1.67
Adobe		1.66
H&M		1.65
Burberry		1.62
Cadillac		1.60
National Geographic		1.58
Gymshark		1.55