Pailita Brand Affinity ranks highest Movistar at 43.35% . Very Strong. Score DMDB 58.56% | Fanbase 44.64%

Pailita — hip-hop & rap artist from CL.

Carlos Javier Rain Pailacheo, known by his stage name Pailita, is a singer from Punta Arenas. He gained popularity in the Chilean music scene and has become…

Pailita

Recognizable

Country: CL | Gender: male | Artist ID: 63584ba2-6266-45e6-a600-cf613558f148

Find Artist

Genres

hip-hop & rapurbano chilenourbano latinodrill chilenohip hoptraplatinlatinurbano latinoreggaeton

Influential: 58.56% Fanbase: 44.64% Trending: 65.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 43.35% • Very Strong

As of 2025-09-09

6,899,870

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.56% | Fanbase 44.64% | Trending 65.51% | CAREER STAGE: MAINSTREAM

Biography

Carlos Javier Rain Pailacheo, known by his stage name Pailita, is a singer from Punta Arenas. He gained popularity in the Chilean music scene and has become one of the most listened-to Chilean artists globally. Pailita won the Musa award for Best Song of the Year and was nominated for Best Song of the Year at the Pulsar Awards. In 2022, he was named Urban Artist of the Year.

His songs "Ultra Solo," "Parcera," "Na Na Na," "Par de veces," and "Venga Pa Acá" have achieved international success. Pailita is known not only for his hit songs but also for his empathy, humility, and close connection with his fans and family. Hailing from Punta Arenas, Chile, he has built his career through hard work and dedication.

Report Date: 2025-09-09

Pailita maintains consistent pull among 18-24 & 25-34 audiences across CHILE, PERU, ARGENTINA. The audience leans heavily male (63%), so brand cues around style and status perform well. The clearest reach is on Youtube with 963,113 avg views per post; Instagram functions as the community touchpoint. Affinity with Movistar, Falabella, Suavecito makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pailita score 3.02% — Very Strong bucket.

Brand: MovistarBrand: FalabellaBrand: Suavecito

Followers:6,899,870

Engagements:208,412

Rate:3.0%

Posts:303

Avg Likes:203,137

Avg Comments:2,217

Avg Views:1,680,663

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,899,870 · Engagements 208,412 · Rate 3.0% Posts 303 · Views 1,680,663 · Avg Likes 203,137 · Avg Comments 2,217 · Avg Views 1,680,663	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 7% 35-44: 6%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	CHILE (77%) PERU (5%) ARGENTINA (4%) MEXICO (3%) UNITED STATES (2%)	Top regions: CHILE (77%), PERU (5%), ARGENTINA (4%)
Platform Engagement	Instagram: 110,020 avg likes/post · Tiktok: 717,550 avg views/post · Youtube: 963,113 avg views/post	Best reach: Youtube 963,113 avg views; best engagement: Instagram 110,020 avg likes

Top Brand Affinities

Movistar

Score: 43.35

Falabella

Score: 33.30

Suavecito

Score: 14.78

LATAM

Score: 14.62

DC Shoes

Score: 9.45

Lollapalooza

Score: 6.55

VidaSana

Score: 6.28

Andis

Score: 6.08

KIA

Score: 5.40

Cafecito

Score: 5.12

Scion

Score: 4.66

Nice Kicks

Score: 3.98

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Top Brand Affinities

Brand	Category	Score
Movistar		43.35
Falabella		33.30
Suavecito		14.78
LATAM		14.62
DC Shoes		9.45
Lollapalooza		6.55
VidaSana		6.28
Andis		6.08
KIA		5.40
Cafecito		5.12
Scion		4.66
Nice Kicks		3.98
Iberostar Hotels & Resorts		3.70
Barber Shop Connect		3.46
Subaru		2.89
Kia Motors		2.85
Red Bull		2.75
Tomorrowland		2.73
Peugeot		2.71
Hyundai		2.61
Moschino		2.27
Suzuki		2.18
Jack Daniels		2.17
Nissan		2.08
Aperol		2.02
Guess		2.00
FIFA		1.96
L'Oréal Paris		1.90
Spotify Music		1.89
The North Face		1.81
Heineken		1.80
Renault		1.77
Sprite		1.58
Gymshark		1.58
Under Armour		1.53
McLaren		1.51
Mitsubishi Motors		1.48
Mitsubishi		1.47
Beats Electronics		1.46
Tommy Hilfiger		1.42
Bershka		1.39
Adidas		1.37
FashionNova		1.33
Toyota		1.32
shein		1.30
Nike		1.28
Chevrolet		1.23
SheInside		1.23
Mazda		1.22
H&M		1.22