Padre Fábio de Melo Brand Affinity ranks highest Itaipava at 14.60% . Very Strong. Score DMDB 51.82% | Fanbase 52.73%

Padre Fábio de Melo — latin artist from BR.

Padre Fábio de Melo, born on April 3, 1971 in Formiga, is a Brazilian Catholic priest, artist, writer, university professor, and presenter affiliated with the…

Padre Fábio de Melo

Established

Country: BR | Gender: male | Artist ID: 11e83fe0-41ec-5fe0-b183-aa1c026db3d8

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Genres

latinadoracaobrazilian ccmspiritualschristianchristian music

Influential: 51.82% Fanbase: 52.73% Trending: 51.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Itaipava • 14.60% • Very Strong

As of 2025-09-09

28,086,463

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 51.82% | Fanbase 52.73% | Trending 51.37% | CAREER STAGE: MID_LEVEL

Biography

Padre Fábio de Melo, born on April 3, 1971 in Formiga, is a Brazilian Catholic priest, artist, writer, university professor, and presenter affiliated with the Congregation of the Priests of the Sacred Heart of Jesus in the Diocese of Taubaté/SP.

With 18 years of seminary education, Padre Fábio de Melo was ordained a priest on December 15, 2001, in his hometown's Church of São Vicente Ferrer. He holds degrees in Philosophy and Theology, a postgraduate degree in Education, and a master's degree in Systematic Theology. As a musician, he has released multiple albums with various labels, including Paulinas-COMEP, Canção Nova, and LGK Music/Som Livre, and has collaborated with notable Brazilian artists on successful singles. Padre Fábio de Melo has also authored several bestselling books and served as a theology professor at the Dehoniana College in Taubaté. Additionally, he hosted the TV program "Direção Espiritual" on TV Canção Nova for over a decade.

Report Date: 2025-09-09

Padre Fábio de Melo speaks to 25-34 & 18-24 audiences with measurable traction in BRAZIL, ANGOLA, PORTUGAL. Composition is heavily female (81%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (21,100 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Itaipava, AstraZeneca, Cacau Show, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Padre Fábio de Melo score 0.15% — Low bucket.

Brand: ItaipavaBrand: AstraZenecaBrand: Cacau Show

Followers:28,086,463

Engagements:42,544

Rate:0.2%

Posts:7,586

Avg Likes:42,294

Avg Comments:0

Avg Views:21,100

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,086,463 · Engagements 42,544 · Rate 0.2% Posts 7,586 · Views 21,100 · Avg Likes 42,294 · Avg Comments 0 · Avg Views 21,100	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 33% 35-44: 17% 45-64: 6%	Largest: 25-34 (41%); next: 18-24 (33%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	BRAZIL (98%) ANGOLA (0%) PORTUGAL (0%) UNITED STATES (0%) FRANCE (0%)	Top regions: BRAZIL (98%), ANGOLA (0%), PORTUGAL (0%)
Platform Engagement	Instagram: 40,397 avg likes/post · Tiktok: 21,100 avg views/post	Best reach: Tiktok 21,100 avg views; best engagement: Instagram 40,397 avg likes

Top Brand Affinities

Itaipava

Score: 14.60

AstraZeneca

Score: 14.47

Cacau Show

Score: 13.67

Colcci

Score: 13.14

Riachuelo

Score: 11.05

Colorama

Score: 10.82

Sarar

Score: 9.45

Boticario

Score: 8.48

Catupiry

Score: 8.18

Havaianas

Score: 7.90

Moda Praia

Score: 7.75

Eudora

Score: 7.65

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Top Brand Affinities

Brand	Category	Score
Itaipava		14.60
AstraZeneca		14.47
Cacau Show		13.67
Colcci		13.14
Riachuelo		11.05
Colorama		10.82
Sarar		9.45
Boticario		8.48
Catupiry		8.18
Havaianas		7.90
Moda Praia		7.75
Eudora		7.65
Rapha		7.39
Banco Bradesco		6.69
Xerox		6.50
Pfizer		5.76
BaByliss		5.12
Mary Kay		4.90
Arezzo		4.25
Avon		3.04
Lollapalooza		2.90
Tupperware Brands		2.86
Heineken		2.36
Pandora		1.90
Renault		1.45
L'Oréal Paris		1.35
Ferrero		1.34
Pixar		1.22
Nutella		1.21
UFC		1.15
shein		1.09
Netflix		1.02
DC Entertainment		1.02
Calvin Klein		0.95
Coca-Cola		0.92
SheInside		0.87
Ray-Ban		0.85
MAC Cosmetics		0.83
Walt Disney		0.80
Prada		0.80
Chevrolet		0.69
Chanel		0.68
GoPro		0.67
Marvel Entertainment		0.66
McDonald's		0.62
Spotify Music		0.59
Honda		0.58
Zara		0.52
Christian Dior		0.51
HBO		0.48