Padi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
512,782
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:07:04 UTC
Genres
Biography
Padi is a clear fit for 25-34 & 18-24 audiences with strength across INDONESIA, MALAYSIA, UNITED STATES. The audience is heavily male (76%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (117,609 avg views per post); Instagram builds the community layer. Affinity data highlights Garuda Indonesia, Oppo, Daihatsu, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 512,782 · Engagements 1,974 · Rate 0.4% Posts 1,199 · Views 117,609 · Avg Likes 1,938 · Avg Comments 125 · Avg Views 117,609 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 38% 35-44: 9% 13-17: 5% |
Largest: 25-34 (46%); next: 18-24 (38%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
INDONESIA (96%) MALAYSIA (2%) UNITED STATES (1%) JAPAN (0%) SAUDI ARABIA (0%) |
Top regions: INDONESIA (96%), MALAYSIA (2%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 971 avg likes/post · Youtube: 117,609 avg views/post | Best reach: Youtube 117,609 avg views; best engagement: Instagram 971 avg likes |
Top Brand Affinities
Garuda Indonesia
Oppo
Daihatsu
AirAsia
Hot Wheels
Yakult
Datsun
Power Rangers
Xiaomi
Nokia
Gundam
Bajaj
| Brand | Category | Score |
|---|---|---|
| Garuda Indonesia | 33.06 | |
| Oppo | 31.76 | |
| Daihatsu | 15.11 | |
| AirAsia | 7.50 | |
| Hot Wheels | 6.78 | |
| Yakult | 6.58 | |
| Datsun | 5.55 | |
| Power Rangers | 5.28 | |
| Xiaomi | 4.65 | |
| Nokia | 4.54 | |
| Gundam | 4.49 | |
| Bajaj | 4.39 | |
| Pizza Hut | 4.39 | |
| Yamaha | 4.39 | |
| G-shock | 4.05 | |
| Mitsubishi Motors | 3.85 | |
| Carrefour | 3.62 | |
| Petronas | 3.52 | |
| ASUS | 3.40 | |
| Suzuki | 3.03 | |
| Honda | 2.95 | |
| Transformers | 2.78 | |
| Universal | 2.77 | |
| Fujifilm | 2.47 | |
| Snapseed | 2.42 | |
| Intel | 2.35 | |
| Mitsubishi | 2.31 | |
| Scion | 2.29 | |
| UNIQLO | 2.15 | |
| Volvo | 2.02 | |
| Oriflame | 1.97 | |
| KFC | 1.81 | |
| Converse | 1.81 | |
| Ducati | 1.81 | |
| Toyota | 1.80 | |
| Samsung Group | 1.67 | |
| Spotify Music | 1.61 | |
| 1.57 | ||
| Sony | 1.52 | |
| musical.ly | 1.51 | |
| New Balance | 1.41 | |
| Marvel | 1.35 | |
| Nikon | 1.31 | |
| Land Rover | 1.26 | |
| Harley-Davidson | 1.18 | |
| Vans | 1.10 | |
| Lego | 1.05 | |
| FIFA | 0.98 | |
| National Geographic | 0.97 | |
| Mazda | 0.96 |
Official Profiles
Login to view Contact
LoginArtist: Padi
The map shows every radio station that aired Padi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
