Padi Brand Affinity ranks highest Garuda Indonesia at 33.06% . Very Strong. Score DMDB 56.67% | Fanbase 47.59%

Padi — pop artist from ID.

Formed in the mid-1990s, Indonesian band Padi gained recognition with their 1999 debut album, Lain Dunia. Lead guitarist and chief songwriter Piyu, along with…

Padi

Established

Country: ID | Artist ID: 11e81bd0-ce74-50f0-bad9-a0369fe50396

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Genres

poppopindonesian popindonesian indierockclassic indonesian rockrockalternative rockpop rock

Influential: 56.67% Fanbase: 47.59% Trending: 61.20%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 33.06% • Very Strong

As of 2025-09-09

512,782

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.67% | Fanbase 47.59% | Trending 61.20% | CAREER STAGE: MID_LEVEL

Biography

Formed in the mid-1990s, Indonesian band Padi gained recognition with their 1999 debut album, Lain Dunia. Lead guitarist and chief songwriter Piyu, along with frontman Fadly, contributed to the band's success, resulting in millions of sales and mainstream popularity, particularly with their 2001 release Sesuatu Yang Tertunda. Following a hiatus in the 2010s, the Surabaya-based group returned in 2019 with their sixth album, Indera Keenam.

Report Date: 2025-09-09

Padi is a clear fit for 25-34 & 18-24 audiences with strength across INDONESIA, MALAYSIA, UNITED STATES. The audience is heavily male (76%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (117,609 avg views per post); Instagram builds the community layer. Affinity data highlights Garuda Indonesia, Oppo, Daihatsu, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Padi score 0.38% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Daihatsu

Followers:512,782

Engagements:1,974

Rate:0.4%

Posts:1,199

Avg Likes:1,938

Avg Comments:125

Avg Views:117,609

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 512,782 · Engagements 1,974 · Rate 0.4% Posts 1,199 · Views 117,609 · Avg Likes 1,938 · Avg Comments 125 · Avg Views 117,609	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 38% 35-44: 9% 13-17: 5%	Largest: 25-34 (46%); next: 18-24 (38%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	INDONESIA (96%) MALAYSIA (2%) UNITED STATES (1%) JAPAN (0%) SAUDI ARABIA (0%)	Top regions: INDONESIA (96%), MALAYSIA (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 971 avg likes/post · Youtube: 117,609 avg views/post	Best reach: Youtube 117,609 avg views; best engagement: Instagram 971 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 33.06

Oppo

Score: 31.76

Daihatsu

Score: 15.11

AirAsia

Score: 7.50

Hot Wheels

Score: 6.78

Yakult

Score: 6.58

Datsun

Score: 5.55

Power Rangers

Score: 5.28

Xiaomi

Score: 4.65

Nokia

Score: 4.54

Gundam

Score: 4.49

Bajaj

Score: 4.39

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		33.06
Oppo		31.76
Daihatsu		15.11
AirAsia		7.50
Hot Wheels		6.78
Yakult		6.58
Datsun		5.55
Power Rangers		5.28
Xiaomi		4.65
Nokia		4.54
Gundam		4.49
Bajaj		4.39
Pizza Hut		4.39
Yamaha		4.39
G-shock		4.05
Mitsubishi Motors		3.85
Carrefour		3.62
Petronas		3.52
ASUS		3.40
Suzuki		3.03
Honda		2.95
Transformers		2.78
Universal		2.77
Fujifilm		2.47
Snapseed		2.42
Intel		2.35
Mitsubishi		2.31
Scion		2.29
UNIQLO		2.15
Volvo		2.02
Oriflame		1.97
KFC		1.81
Converse		1.81
Ducati		1.81
Toyota		1.80
Samsung Group		1.67
Spotify Music		1.61
Google		1.57
Sony		1.52
musical.ly		1.51
New Balance		1.41
Marvel		1.35
Nikon		1.31
Land Rover		1.26
Harley-Davidson		1.18
Vans		1.10
Lego		1.05
FIFA		0.98
National Geographic		0.97
Mazda		0.96