Paddy and the Rats
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-24
69,167
Social Media Followers
As of 2025-09-24
00:00:00
Hours Airplay
2025-12-07 11:00:11 UTC
Genres
Biography
Paddy and the Rats has momentum with 18-24 & 25-34 audiences—particularly in HUNGARY, UNITED STATES, RUSSIA. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 33,845 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Captain Morgan, The Witcher, Jim Beam signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 69,167 · Engagements 1,224 · Rate 1.8% Posts 793 · Views 33,845 · Avg Likes 1,143 · Avg Comments 42 · Avg Views 33,845 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 36% 35-44: 10% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (36%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
HUNGARY (35%) UNITED STATES (10%) RUSSIA (5%) GERMANY (4%) FRANCE (4%) |
Top regions: HUNGARY (35%), UNITED STATES (10%), RUSSIA (5%) |
| Platform Engagement | Instagram: 274 avg likes/post · Youtube: 33,845 avg views/post | Best reach: Youtube 33,845 avg views; best engagement: Youtube 869 avg likes |
Top Brand Affinities
Captain Morgan
The Witcher
Jim Beam
Jameson
Jagermeister
Lada
Ryanair
Jack Daniels
Guinness
Opel
Fanta
World of Warcraft
| Brand | Category | Score |
|---|---|---|
| Captain Morgan | 20.33 | |
| The Witcher | 12.15 | |
| Jim Beam | 12.00 | |
| Jameson | 9.24 | |
| Jagermeister | 7.86 | |
| Lada | 7.83 | |
| Ryanair | 6.67 | |
| Jack Daniels | 6.62 | |
| Guinness | 6.41 | |
| Opel | 6.19 | |
| Fanta | 6.17 | |
| World of Warcraft | 5.91 | |
| Tesco | 5.40 | |
| HBO | 5.15 | |
| Pilsner Urquell | 4.98 | |
| Haribo | 4.75 | |
| Huawei | 4.55 | |
| Leica | 4.12 | |
| Skoda | 4.02 | |
| Great Wall | 4.01 | |
| Star Wars | 4.01 | |
| Comedy Central | 3.95 | |
| Dr. Martens | 3.84 | |
| Fallout | 3.77 | |
| AMC | 3.76 | |
| Monster Beverage | 3.67 | |
| Lego | 3.52 | |
| League of Legends | 3.42 | |
| Vans | 3.27 | |
| Alfa Romeo | 3.03 | |
| Faber-Castell | 2.93 | |
| Ubisoft | 2.93 | |
| BBC | 2.83 | |
| Aperol | 2.75 | |
| Coffeegram | 2.73 | |
| OREO | 2.72 | |
| Heineken | 2.64 | |
| Burger King | 2.55 | |
| Coca-Cola | 2.51 | |
| Converse | 2.43 | |
| Avon | 2.41 | |
| Nikon | 2.23 | |
| KFC | 2.13 | |
| Ferrero | 2.10 | |
| Polaroid | 2.08 | |
| Fiat | 2.04 | |
| Red Bull | 2.01 | |
| Boeing | 1.94 | |
| Pokemon Go | 1.93 | |
| Marvel Entertainment | 1.91 |
Official Profiles
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LoginArtist: Paddy and the Rats
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
