Pacific Avenue

Pacific Avenue — rock artist from AU.

Since forming in 2017, Pacific Avenue, an indie-rock quartet hailing from Gerringong, have experienced a rapid ascent in the music scene. Their rise to…

Influence: 50.09% Fanbase: 25.07% Trending: 62.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 98.46% • Very Strong

As of 2025-09-08

65,529

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:30 UTC

Genres

rockaustralian indie rockrockalternative rockpunkaustralian garage punk

Biography

Since forming in 2017, Pacific Avenue, an indie-rock quartet hailing from Gerringong, have experienced a rapid ascent in the music scene. Their rise to prominence includes successful releases such as their debut EP ‘Strawberry Skies’, featuring the hit ‘Something Good’, along with critical praise for their 2021 single ‘Easy Love’ and recent success with their latest single ‘Lucy’ charting on triple j's Most Played for 6 consecutive days. In 2022, the band continued their momentum with UK and Australian support tours, sold-out national headline shows, and festival appearances like Lost Paradise and Yours & Owls, leading up to the release of their debut album ‘Flowers’ in 2023.

The band's debut album ‘Flowers’ made an impressive impact upon its release, debuting at #1 on the ARIA Australian album chart, #3 on the ARIA album chart, and #4 on the ARIA vinyl album chart. The album also received significant recognition with a feature on triple j, strong support from DSPs, multiple award nominations including the ARIA Awards and AIR Awards, and international exposure through synchronizations with prominent media outlets. These achievements, coupled with their debut album success, solidified Pacific Avenue's position as a rising force in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Pacific Avenue keeps 18-24 & 25-34 audiences engaged throughout AUSTRALIA, UNITED STATES, UNITED KINGDOM. The composition is heavily male (60%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 4,439 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Bec & Bridge, Vegemite, Telstra supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pacific Avenue score 2.24% — Strong bucket.

Brand: Bec & BridgeBrand: VegemiteBrand: Telstra

Followers:65,529

Engagements:1,465

Rate:2.2%

Posts:1,120

Avg Likes:1,441

Avg Comments:66

Avg Views:5,000

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 65,529 · Engagements 1,465 · Rate 2.2% Posts 1,120 · Views 5,000 · Avg Likes 1,441 · Avg Comments 66 · Avg Views 5,000	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 13-17: 8% 35-44: 7%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	AUSTRALIA (70%) UNITED STATES (7%) UNITED KINGDOM (6%) BRAZIL (4%) CANADA (2%)	Top regions: AUSTRALIA (70%), UNITED STATES (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,093 avg likes/post · Tiktok: 4,439 avg views/post · Youtube: 561 avg views/post	Best reach: Tiktok 4,439 avg views; best engagement: Instagram 1,093 avg likes

Top Brand Affinities

Bec & Bridge

Score: 98.46

Vegemite

Score: 43.79

Telstra

Score: 36.03

Virgin Australia

Score: 34.76

Kmart

Score: 15.67

Sunnies Studios

Score: 15.11

Billabong

Score: 12.25

Woolworths

Score: 12.23

Qantas

Score: 10.85

New Line Cinema

Score: 9.67

Amazon Music

Score: 7.80

BALMAIN

Score: 6.19

Brand	Category	Score
Bec & Bridge		98.46
Vegemite		43.79
Telstra		36.03
Virgin Australia		34.76
Kmart		15.67
Sunnies Studios		15.11
Billabong		12.25
Woolworths		12.23
Qantas		10.85
New Line Cinema		9.67
Amazon Music		7.80
BALMAIN		6.19
Holden		5.22
Ableton		5.22
Aperol		4.97
Coachella		4.87
Spotify Music		4.83
Tinder		4.31
Kodak		4.18
Hurley		3.88
Emporium		3.63
McLaren		3.30
Nickelodeon		3.25
GoPro		3.15
Guinness		3.01
Dr. Martens		2.95
SoundCloud		2.86
Polaroid		2.77
Lollapalooza		2.55
Paramount Pictures		2.51
Tomorrowland		2.50
Chrysler		2.44
Airbnb		2.40
Showtime		2.29
ASOS		2.26
Lush		2.04
Fujifilm		1.70
The Olympic Games		1.70
Polo Ralph Lauren		1.56
Red Bull		1.56
Pixar		1.53
Warner Bros		1.49
Harley-Davidson		1.36
Land Rover		1.36
BBC		1.33
Cadillac		1.25
Toyota		1.24
Mazda		1.23
Vogue		1.19
Beats Electronics		1.17