Pabllo Vittar Brand Affinity ranks highest ChilliBeans at 36.11% . Very Strong. Score DMDB 69.95% | Fanbase 61.57%

Pabllo Vittar — pop artist from BR.

Pabllo Vittar, a prominent figure in Brazilian pop music, gained recognition in 2017 with her album "Vai Passar Mal." Her second studio album, "Não Para Não,"…

Pabllo Vittar

Superstar

Country: BR | Gender: non-binary | Artist ID: 11e81bc7-79aa-6fae-877f-a0369fe50396

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Genres

popdance poppopfunk poppop nacionalr&b, funk & soulfunk cariocalatinpop lgbtq+ brasileiratecnobrega

Influential: 69.95% Fanbase: 61.57% Trending: 74.13%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 36.11% • Very Strong

As of 2025-09-09

30,685,863

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.95% | Fanbase 61.57% | Trending 74.13% | CAREER STAGE: SUPERSTAR

Biography

Pabllo Vittar, a prominent figure in Brazilian pop music, gained recognition in 2017 with her album "Vai Passar Mal." Her second studio album, "Não Para Não," set a national debut record on Spotify. In 2019, she released her first English single, "Flash Pose," featuring Charli XCX, signaling her entry into the international market. Her 2021 release, "Batidão Tropical," celebrates rhythms from Brazil's North and Northeast regions.

In 2024, Pabllo launched "Batidão Tropical Vol.2" to great success, amassing 4.7 million streams on Spotify in 24 hours. She was prominently featured in Madonna's historic concert at Copacabana Beach in May. Amidst the tour for "Batidão Tropical Vol.2," Pabllo's collaboration with Sevdaliza and Yseult on "Alibi" topped global music charts, while her rendition of "São Amores" from the same album went viral in Latin America, reaching countries like Colombia, Chile, and Uruguay, even being used in Argentina's Copa América victory celebrations.

Report Date: 2025-09-09

Pabllo Vittar converts attention from 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, UNITED STATES. Audience shape is heavily female (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 164,200 avg views per post, with supportive conversation on Instagram. Shared audience with ChilliBeans, Lojas Renner, Grindr underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pabllo Vittar score 0.27% — Low bucket.

Brand: ChilliBeansBrand: Lojas RennerBrand: Grindr

Followers:30,685,863

Engagements:81,509

Rate:0.3%

Posts:3,085

Avg Likes:79,584

Avg Comments:1,859

Avg Views:188,348

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,685,863 · Engagements 81,509 · Rate 0.3% Posts 3,085 · Views 188,348 · Avg Likes 79,584 · Avg Comments 1,859 · Avg Views 188,348	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 7% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	BRAZIL (86%) PORTUGAL (2%) UNITED STATES (2%) MEXICO (1%) PERU (1%)	Top regions: BRAZIL (86%), PORTUGAL (2%), UNITED STATES (2%)
Platform Engagement	Instagram: 57,764 avg likes/post · Tiktok: 164,200 avg views/post · Youtube: 24,148 avg views/post	Best reach: Tiktok 164,200 avg views; best engagement: Instagram 57,764 avg likes

Top Brand Affinities

ChilliBeans

Score: 36.11

Lojas Renner

Score: 30.35

Grindr

Score: 20.40

Moda Praia

Score: 9.53

Banco Bradesco

Score: 9.51

Riachuelo

Score: 8.98

Boticario

Score: 8.35

Itaipava

Score: 7.96

Lollapalooza

Score: 7.54

Eudora

Score: 5.58

Pfizer

Score: 5.29

Tomorrowland

Score: 3.96

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		36.11
Lojas Renner		30.35
Grindr		20.40
Moda Praia		9.53
Banco Bradesco		9.51
Riachuelo		8.98
Boticario		8.35
Itaipava		7.96
Lollapalooza		7.54
Eudora		5.58
Pfizer		5.29
Tomorrowland		3.96
Avon		2.94
Mitsubishi		2.56
Versace		2.53
Calvin Klein		2.50
League of Legends		2.23
Heineken		2.05
Pokemon Go		1.92
Tinder		1.87
Lacoste		1.84
Fenty beauty		1.83
Coachella		1.78
shein		1.77
Budweiser		1.75
Aperol		1.68
Polaroid		1.58
SheInside		1.55
Forever 21		1.53
L'Oréal Paris		1.53
Pandora		1.52
MAC Cosmetics		1.47
Renault		1.43
Pixar		1.42
DC Entertainment		1.36
Huda Beauty		1.35
Balenciaga		1.34
Prada		1.19
Vogue		1.19
CBS Television Studios		1.16
Yves Saint Laurent		1.14
Netflix		1.12
Christian Dior		1.10
Spotify Music		1.03
CBS		1.03
Nutella		1.00
H&M		0.96
Pepsi		0.95
Louis Vuitton		0.92
Walt Disney		0.91