Pabi Cooper

Pabi Cooper — pop artist from ZA.

South African artist Pabi Cooper, also known as Paballo Mothapo, has quickly risen to fame with her infectious dance music and strong ties to her roots in…

Influence: 56.55% Fanbase: 40.54% Trending: 64.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 34.97% • Very Strong

As of 2025-09-09

6,457,091

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:37 UTC

Genres

popsouth african popelectronicdanceelectronicamapianoafricanafro soul

Biography

South African artist Pabi Cooper, also known as Paballo Mothapo, has quickly risen to fame with her infectious dance music and strong ties to her roots in Soshanguve. Her viral dance moments on the internet have solidified her as one of the most influential young brands in South Africa, leading to multiple platinum-selling records and widespread acclaim. In 2021, Pabi released her hit single "ISIPHITHIPHITHI," which went platinum in just a few months, setting the stage for her continued success with subsequent singles like "Banyana ke Bafana" and "Waga bietjie" from her debut EP 'Cooperville,' showcasing her rapid ascent in the music industry.

With a string of platinum-selling hits and collaborations with some of South Africa's top artists, Pabi Cooper has become a rising star in the music scene. Her ability to consistently deliver chart-topping tracks and engage with fans through rap and dance challenges on social media has solidified her status as a force to be reckoned with. Pabi's unwavering dedication to her craft and her innate talent have propelled her to success, earning her numerous accolades and a loyal following that continues to grow with each new release.

Top Brand Affinities

Report Date: 2025-09-09

Pabi Cooper builds repeat engagement among 18-24 & 25-34 audiences throughout SOUTH AFRICA, UNITED STATES, KENYA. With a heavily male (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (538,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Woolworths, Ted Baker, Dove point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pabi Cooper score 2.59% — Strong bucket.

Brand: WoolworthsBrand: Ted BakerBrand: Dove

Followers:6,457,091

Engagements:167,294

Rate:2.6%

Posts:1,517

Avg Likes:164,363

Avg Comments:1,012

Avg Views:865,860

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,457,091 · Engagements 167,294 · Rate 2.6% Posts 1,517 · Views 865,860 · Avg Likes 164,363 · Avg Comments 1,012 · Avg Views 865,860	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 35% 13-17: 8% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (35%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	SOUTH AFRICA (61%) UNITED STATES (9%) KENYA (6%) ZIMBABWE (4%) BOTSWANA (2%)	Top regions: SOUTH AFRICA (61%), UNITED STATES (9%), KENYA (6%)
Platform Engagement	Instagram: 64,857 avg likes/post · Tiktok: 538,000 avg views/post · Youtube: 327,860 avg views/post	Best reach: Tiktok 538,000 avg views; best engagement: Tiktok 93,600 avg likes

Top Brand Affinities

Woolworths

Score: 34.97

Ted Baker

Score: 17.71

Dove

Score: 15.92

Hennessey

Score: 13.01

Kappa

Score: 10.42

Champion

Score: 9.04

Hennessy

Score: 8.30

Superga

Score: 8.26

Herbalife

Score: 7.60

Nivea

Score: 7.50

shein

Score: 7.02

KARL LAGERFELD

Score: 5.84

Brand	Category	Score
Woolworths		34.97
Ted Baker		17.71
Dove		15.92
Hennessey		13.01
Kappa		10.42
Champion		9.04
Hennessy		8.30
Superga		8.26
Herbalife		7.60
Nivea		7.50
shein		7.02
KARL LAGERFELD		5.84
Coach		5.82
Fenty beauty		5.78
SheInside		5.51
FOREX		5.50
Jagermeister		5.47
Loewe		5.20
Steve Madden		4.93
SoundCloud		4.43
Versace		4.26
Colgate		4.21
Bacardi		4.20
The North Face		4.02
H&M		4.01
L'Oréal Paris		3.84
Dolce & Gabbana		3.62
Emporium		3.37
Timberland		3.24
Lacoste		3.23
New Balance		3.23
Puma		3.19
Stüssy		3.17
Garnier		2.98
Nike		2.93
MTV		2.58
Christian Dior		2.55
Heineken		2.54
Michael Kors		2.48
Dr. Martens		2.34
Vans		2.24
Huda Beauty		2.20
Make Up For Ever		2.13
Sunnies Studios		2.07
Armani		2.01
Zara		1.96
Prada		1.94
Balenciaga		1.91
GIVENCHY		1.76
Forever 21		1.69