P1Harmony Brand Affinity ranks highest GENTLE MONSTER at 13.08% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

P1Harmony — pop artist from KR.

P1Harmony, a South Korean boy band formed in 2020 by FNC Entertainment, blend melodic pop, dance beats, and hip-hop elements. Their debut single "Siren" from…

P1Harmony

Established

Country: KR | Gender: male | Artist ID: eeee2807-b465-4ea5-bc1c-3a86201d26b8

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Genres

popk-popk-pop boy group

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 13.08% • Very Strong

As of 2025-09-09

9,521,886

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

P1Harmony, a South Korean boy band formed in 2020 by FNC Entertainment, blend melodic pop, dance beats, and hip-hop elements. Their debut single "Siren" from the EP Disharmony: Stand Out achieved success, leading to subsequent releases that consistently charted in the Top Ten in South Korea. The group's first full-length album, 1st Album: Killin' It, and the Sad Song EP both reached the top of Billboard's World Albums chart.

Comprised of members Keeho, Theo, Jiung, Intak, Soul, and Jongseob, P1Harmony gained recognition with their early work and debut movie, P1H: The Beginning of a New World. Their series of EPs, including Disharmony: Break Out and Harmony: Set In, continued to garner success, with Harmony: All In marking their debut on the Billboard 200 in 2023. The group's consistent chart performance extended into 2024 with the release of 1st Album: Killin' It and the Sad Song EP, both achieving top positions on various music charts.

Report Date: 2025-09-09

P1Harmony draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, INDONESIA. The skew is heavily female (77%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 480,800 avg views per post, with Instagram sustaining the conversation. Audience adjacency to GENTLE MONSTER, Urban Outfitters, Dr. Martens makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist P1Harmony score 2.80% — Strong bucket.

Brand: GENTLE MONSTERBrand: Urban OutfittersBrand: Dr. Martens

Followers:9,521,886

Engagements:266,871

Rate:2.8%

Posts:4,937

Avg Likes:252,876

Avg Comments:2,448

Avg Views:568,617

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,521,886 · Engagements 266,871 · Rate 2.8% Posts 4,937 · Views 568,617 · Avg Likes 252,876 · Avg Comments 2,448 · Avg Views 568,617	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 18% 13-17: 13% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (18%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (29%) BRAZIL (5%) INDONESIA (5%) PHILIPPINES (5%) INDIA (4%)	Top regions: UNITED STATES (29%), BRAZIL (5%), INDONESIA (5%)
Platform Engagement	Instagram: 138,427 avg likes/post · Tiktok: 480,800 avg views/post · Youtube: 87,817 avg views/post	Best reach: Tiktok 480,800 avg views; best engagement: Instagram 138,427 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 13.08

Urban Outfitters

Score: 3.78

Dr. Martens

Score: 3.00

Polaroid

Score: 2.37

Philips

Score: 2.36

Forever 21

Score: 2.26

Lollapalooza

Score: 2.23

UNIQLO

Score: 2.13

Tiffany

Score: 2.05

shein

Score: 1.70

Bershka

Score: 1.59

H&M

Score: 1.52

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Top Brand Affinities

Brand	Category	Score
GENTLE MONSTER		13.08
Urban Outfitters		3.78
Dr. Martens		3.00
Polaroid		2.37
Philips		2.36
Forever 21		2.26
Lollapalooza		2.23
UNIQLO		2.13
Tiffany		2.05
shein		1.70
Bershka		1.59
H&M		1.52
SheInside		1.45
Costco		1.37
Converse		1.37
CBS Television Studios		1.36
Tiffany & Co		1.30
Puma		1.28
Universal		1.26
CBS		1.21
Starbucks		1.20
Netflix		1.15
Burberry		1.12
Paypal		1.11
SoundCloud		1.09
musical.ly		1.07
Pepsi		1.03
Spotify Music		1.01
Calvin Klein		1.00
Vogue		0.95
Walt Disney		0.92
Walmart		0.91
Pokemon		0.86
Chanel		0.86
Vans		0.85
Levi's		0.83
Marvel Entertainment		0.82
The Olympic Games		0.79
McDonald's		0.72
IKEA		0.72
Samsung Group		0.59
Activision Blizzard		0.58
Louis Vuitton		0.58
Nintendo		0.56
HBO		0.56
Gucci		0.53
Zara		0.50
Marvel		0.49
Nutella		0.46
Nike		0.45