P-Square

P-Square — pop artist from NG.

P-Square, a popular Nigerian sibling duo, rose to fame in the early 2000s with their energetic blend of R&B, hip-hop, and dance music. Their albums like Get…

Influence: 66.83% Fanbase: 63.54% Trending: 68.47% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

719,551

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 18:24:09 UTC

Genres

popafro dancehallafropopnigerian pophip-hop & rapnigerian hip hopelectronicafrobeatsafricanazontobeatsbongo flava

Biography

P-Square, a popular Nigerian sibling duo, rose to fame in the early 2000s with their energetic blend of R&B, hip-hop, and dance music. Their albums like Get Squared (2005), Game Over (2007), and Danger (2009) produced hits such as "Bizzy Body" and "No One Like You." The duo, consisting of identical twin brothers Peter and Paul Okoye, also ventured into television with appearances on Dance with Peter before parting ways in 2016.

Originating from Ifite Dunu, Anambra State, Nigeria, Peter and Paul Okoye honed their skills in music and dance at St. Murumba secondary school in Jos. They formed P-Square in the late '90s, releasing their debut album Last Nite in 2001. The duo achieved commercial success with albums like Invasion (2011) and Double Trouble (2014), collaborating with artists such as T.I. and Akon. After their split, Peter pursued a solo career as Mr. P, while Paul performed as Rudeboy.

Top Brand Affinities

Report Date: 2025-09-08

P-Square reliably reaches 18-24 & 25-34 audiences in UNITED STATES, FRANCE, UNITED KINGDOM. The base is male-leaning (55%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (704,321 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist P-Square score 0.83% — Low bucket.

Followers:719,551

Engagements:5,962

Rate:0.8%

Posts:23

Avg Likes:5,658

Avg Comments:334

Avg Views:704,321

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 719,551 · Engagements 5,962 · Rate 0.8% Posts 23 · Views 704,321 · Avg Likes 5,658 · Avg Comments 334 · Avg Views 704,321	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 42% 35-44: 8% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (42%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (20%) FRANCE (13%) UNITED KINGDOM (6%) NIGERIA (5%) KENYA (4%)	Top regions: UNITED STATES (20%), FRANCE (13%), UNITED KINGDOM (6%)
Platform Engagement	Youtube: 704,321 avg views/post	Best reach: Youtube 704,321 avg views; best engagement: Youtube 5,658 avg likes