
P.O.D.
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
779,651
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Originating from the multicultural neighborhood of San Ysidro in San Diego, P.O.D. initially formed as a covers band before signing with Atlantic Records in the late '90s. The band's lineup solidified with guitarist Marcos Curiel, drummer Wuv Bernardo, vocalist Sonny Sandoval, and bassist Traa Daniels. P.O.D.'s journey included extensive touring, accolades at the San Diego Music Awards, and Grammy nominations for their singles. Despite lineup changes and brief hiatuses, P.O.D. continued to release albums like 2008's When Angels and Serpents Dance and 2012's Murdered Love, showcasing their enduring musical versatility and faith-driven perspective.
P.O.D. resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, MEXICO. With a heavily male (80%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (10,686 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Sullen Clothing, Live Nation makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 779,651 · Engagements 2,668 · Rate 0.3% Posts 2,210 · Views 14,304 · Avg Likes 2,596 · Avg Comments 76 · Avg Views 14,304 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 46% 18-24: 36% 35-44: 12% 45-64: 3% |
Largest: 25-34 (46%); next: 18-24 (36%) |
Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
Top Countries |
UNITED STATES (25%) BRAZIL (24%) MEXICO (4%) RUSSIA (3%) INDONESIA (3%) |
Top regions: UNITED STATES (25%), BRAZIL (24%), MEXICO (4%) |
Platform Engagement | Instagram: 1,780 avg likes/post · Tiktok: 10,686 avg views/post · Youtube: 3,618 avg views/post | Best reach: Tiktok 10,686 avg views; best engagement: Instagram 1,780 avg likes |
Top Brand Affinities
Impericon
Sullen Clothing
Live Nation
Ampeg
DC Shoes
Sennheiser
New Era
Amazon Music
Pro Tools
Hot Topic
The Last of Us
God of War
Brand | Category | Score |
---|---|---|
Impericon | 58.39 | |
Sullen Clothing | 55.29 | |
Live Nation | 35.32 | |
Ampeg | 29.98 | |
DC Shoes | 15.30 | |
Sennheiser | 11.74 | |
New Era | 9.70 | |
Amazon Music | 8.80 | |
Pro Tools | 7.74 | |
Hot Topic | 7.07 | |
The Last of Us | 6.48 | |
God of War | 6.22 | |
Monster Beverage | 6.00 | |
iHeartRadio Music Awards | 5.57 | |
Volcom | 5.52 | |
Capcom | 5.35 | |
Mortal Kombat | 5.25 | |
Power Rangers | 4.90 | |
Ableton | 4.62 | |
Resident Evil | 4.36 | |
Sega | 4.23 | |
Columbia Pictures | 4.17 | |
Movistar | 4.16 | |
Carhartt | 3.76 | |
WWE | 3.76 | |
NFL | 3.68 | |
Spotify Music | 3.67 | |
UFC | 3.65 | |
Taco Bell | 3.47 | |
MTV | 3.34 | |
AMC | 3.28 | |
Hot Wheels | 3.25 | |
ESPN | 3.19 | |
Harley-Davidson | 3.18 | |
Comedy Central | 3.15 | |
NHL | 3.15 | |
Jack Daniels | 3.11 | |
Transformers | 3.03 | |
Los Angeles Lakers | 2.92 | |
Star Wars | 2.91 | |
Nickelodeon | 2.81 | |
Dr. Martens | 2.78 | |
Vans | 2.70 | |
NBC | 2.65 | |
PlayStation | 2.56 | |
Chevrolet | 2.55 | |
DC Entertainment | 2.52 | |
Nintendo | 2.47 | |
Busch | 2.40 | |
Sony | 2.38 |
Official Profiles
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Radio Spins (2025-09-10)
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Artist Performace Report
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