P-LO
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
435,944
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:20:17 UTC
Genres
Biography
P-LO reliably reaches 18-24 & 25-34 audiences in UNITED STATES, CANADA, PHILIPPINES. The base is heavily male (69%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (6,192 avg views per post); Instagram layers on depth and replies. The audience sits near WNBA, Live Nation, New Era, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 435,944 · Engagements 3,235 · Rate 0.7% Posts 833 · Views 12,195 · Avg Likes 3,202 · Avg Comments 76 · Avg Views 12,195 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 39% 35-44: 8% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (39%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (70%) CANADA (3%) PHILIPPINES (3%) AUSTRALIA (2%) INDIA (2%) |
Top regions: UNITED STATES (70%), CANADA (3%), PHILIPPINES (3%) |
| Platform Engagement | Instagram: 2,431 avg likes/post · Tiktok: 6,192 avg views/post · Youtube: 6,003 avg views/post | Best reach: Tiktok 6,192 avg views; best engagement: Instagram 2,431 avg likes |
Top Brand Affinities
WNBA
Live Nation
New Era
True Religion
Salesforce
Hennessy
Mixcloud
REVOLVE
Benihana
Wingstop
Akai
Amazon Music
| Brand | Category | Score |
|---|---|---|
| WNBA | 29.96 | |
| Live Nation | 20.40 | |
| New Era | 19.44 | |
| True Religion | 17.40 | |
| Salesforce | 17.30 | |
| Hennessy | 14.00 | |
| Mixcloud | 13.40 | |
| REVOLVE | 12.90 | |
| Benihana | 12.45 | |
| Wingstop | 12.21 | |
| Akai | 12.10 | |
| Amazon Music | 9.81 | |
| SoundCloud | 9.21 | |
| Foot Locker | 8.89 | |
| Coachella | 8.85 | |
| Jollibee | 8.81 | |
| NORDSTROM | 8.05 | |
| United | 7.91 | |
| Sneaker News | 7.71 | |
| Pro Tools | 7.52 | |
| Acne Studios | 7.22 | |
| Pioneer | 7.19 | |
| ESPN | 6.97 | |
| iHeartRadio Music Awards | 6.84 | |
| Steve Madden | 6.74 | |
| Sole Collector | 6.68 | |
| Los Angeles Lakers | 6.65 | |
| Champion | 6.51 | |
| Andis | 6.32 | |
| Beats Electronics | 6.00 | |
| Stüssy | 5.54 | |
| Sneakerhead | 5.52 | |
| Lululemon Athletica | 5.48 | |
| NFL | 5.03 | |
| FashionNova | 4.97 | |
| Macy's | 4.95 | |
| Kickstagram | 4.93 | |
| Ableton | 4.92 | |
| Kodak | 4.79 | |
| Supreme | 4.76 | |
| Nice Kicks | 4.72 | |
| Shake Shack | 4.59 | |
| Bud Light | 4.43 | |
| NBA | 4.42 | |
| Acura | 4.22 | |
| Carhartt | 4.20 | |
| MTV | 4.08 | |
| Coach | 4.07 | |
| Spotify Music | 4.04 | |
| Taco Bell | 4.04 |
Official Profiles
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LoginArtist: P-LO
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
