P.H.F.
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
9,869
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:03:08 UTC
Genres
Biography
P.H.F. speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, NEW ZEALAND, AUSTRALIA. Composition is heavily male (59%), which tightens creative strategy without sacrificing scale. TikTok is the reach engine (strong engagement levels), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near UNIF, SoundCloud, Depop, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,869 · Engagements 0 · Rate 0.0% Posts 5 · Views 0 · Avg Likes 0 · Avg Comments 24 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 35% 35-44: 13% 13-17: 6% |
Largest: 25-34 (43%); next: 18-24 (35%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED STATES (55%) NEW ZEALAND (22%) AUSTRALIA (4%) UNITED KINGDOM (4%) CANADA (3%) |
Top regions: UNITED STATES (55%), NEW ZEALAND (22%), AUSTRALIA (4%) |
| Platform Engagement | Instagram: 0 avg likes/post | No platform stats. |
Top Brand Affinities
UNIF
SoundCloud
Depop
Vivienne Westwood
Maison Margiela
Spotify Music
Tinder
Kodak
Ableton
Kmart
Walgreens
Nixon
| Brand | Category | Score |
|---|---|---|
| UNIF | 42.49 | |
| SoundCloud | 11.48 | |
| Depop | 9.50 | |
| Vivienne Westwood | 8.99 | |
| Maison Margiela | 7.63 | |
| Spotify Music | 6.84 | |
| Tinder | 6.63 | |
| Kodak | 6.30 | |
| Ableton | 5.74 | |
| Kmart | 5.62 | |
| Walgreens | 4.95 | |
| Nixon | 4.81 | |
| Coachella | 4.40 | |
| Holden | 4.16 | |
| Gatorade | 4.16 | |
| Hurley | 3.96 | |
| Dr. Martens | 3.92 | |
| Nickelodeon | 3.82 | |
| Stüssy | 3.54 | |
| Sprite | 3.35 | |
| Polaroid | 3.30 | |
| Paramount Pictures | 3.09 | |
| Nokia | 3.03 | |
| Balenciaga | 2.91 | |
| Emporium | 2.90 | |
| Monster Beverage | 2.84 | |
| Supreme | 2.76 | |
| Fujifilm | 2.64 | |
| Urban Outfitters | 2.63 | |
| Showtime | 2.49 | |
| Busch | 2.42 | |
| Lollapalooza | 2.38 | |
| Prada | 2.23 | |
| WWE | 2.22 | |
| Carhartt | 2.20 | |
| Paypal | 2.16 | |
| Pepsi | 2.11 | |
| Walmart | 1.97 | |
| McDonald's | 1.95 | |
| Nintendo | 1.92 | |
| Sunnies Studios | 1.85 | |
| The Olympic Games | 1.75 | |
| Lush | 1.71 | |
| Polo Ralph Lauren | 1.71 | |
| Vans | 1.70 | |
| Cadillac | 1.67 | |
| Warner Bros | 1.59 | |
| Converse | 1.52 | |
| Gucci | 1.45 | |
| Beats Electronics | 1.44 |
Official Profiles
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LoginArtist: P.H.F.
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
