Ozuna Brand Affinity ranks highest Suavecito at 8.61% . Very Strong. Score DMDB 81.18% | Fanbase 82.51%

Ozuna — pop artist from PR.

Jan Carlos Ozuna Rosado, known professionally as Ozuna, is a Puerto Rican reggaeton singer and songwriter. Beginning his career at a young age, he signed a…

Ozuna

Superstar

Country: PR | Gender: male | Artist ID: 11e81bc0-4610-ebca-86d4-a0369fe50396

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Genres

poppuerto rican popasian pophip-hop & raptrap latinourbano latinocontemporary hip hoplatinlatinreggaetonurbano latino

Influential: 81.18% Fanbase: 82.51% Trending: 80.52%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Suavecito • 8.61% • Very Strong

As of 2025-09-09

73,879,318

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 81.18% | Fanbase 82.51% | Trending 80.52% | CAREER STAGE: SUPERSTAR

Biography

Jan Carlos Ozuna Rosado, known professionally as Ozuna, is a Puerto Rican reggaeton singer and songwriter. Beginning his career at a young age, he signed a record contract in 2014 and gained popularity with hits like "Si Tu Marido No Te Quiere" by 2015. Ozuna's music, focused on positivity and inspiration, resonated with audiences across Latin America. Collaborating with artists like Daddy Yankee, J Balvin, and De La Ghetto, he released his debut album, Odisea, in 2017, which topped the Top Latin Albums chart in September of the same year.

Ozuna's commitment to creating uplifting music without profanity, influenced by his role as a father, has solidified his place in the reggaeton scene. With a strong presence on YouTube and successful concert tours internationally, he continues to be a prominent figure in the Latin music industry.

Report Date: 2025-09-09

Ozuna builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, COLOMBIA, MEXICO. With a heavily male (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,750,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Suavecito, Andis, boohoo point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ozuna score 0.35% — Low bucket.

Brand: SuavecitoBrand: AndisBrand: boohoo

Followers:73,879,318

Engagements:261,756

Rate:0.4%

Posts:385

Avg Likes:251,165

Avg Comments:4,338

Avg Views:1,822,598

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 73,879,318 · Engagements 261,756 · Rate 0.4% Posts 385 · Views 1,822,598 · Avg Likes 251,165 · Avg Comments 4,338 · Avg Views 1,822,598	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 26% 13-17: 10% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (26%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (10%) COLOMBIA (10%) MEXICO (9%) ARGENTINA (8%) DOMINICAN REPUBLIC (8%)	Top regions: UNITED STATES (10%), COLOMBIA (10%), MEXICO (9%)
Platform Engagement	Instagram: 111,558 avg likes/post · Tiktok: 1,750,000 avg views/post · Youtube: 72,598 avg views/post	Best reach: Tiktok 1,750,000 avg views; best engagement: Tiktok 137,200 avg likes

Top Brand Affinities

Suavecito

Score: 8.61

Andis

Score: 8.01

boohoo

Score: 7.36

Movistar

Score: 7.08

OLD NAVY

Score: 5.84

Gerber

Score: 5.74

Macy's

Score: 4.89

American Airlines

Score: 4.73

Cafecito

Score: 4.36

Target

Score: 4.09

Hennessy

Score: 4.05

Coach

Score: 4.03

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Top Brand Affinities

Brand	Category	Score
Suavecito		8.61
Andis		8.01
boohoo		7.36
Movistar		7.08
OLD NAVY		5.84
Gerber		5.74
Macy's		4.89
American Airlines		4.73
Cafecito		4.36
Target		4.09
Hennessy		4.05
Coach		4.03
Gymshark		3.95
Fenty beauty		3.74
Bershka		2.97
Kylie Cosmetics		2.91
Barber Shop Connect		2.88
VidaSana		2.83
ASOS		2.69
Forever 21		2.62
Columbia Pictures		2.60
Benefit Cosmetics		2.58
shein		2.57
FashionNova		2.54
New Balance		2.50
Victoria's Secret		2.46
Dolce & Gabbana		2.40
Hollister Co		2.24
SheInside		2.23
Valentino		2.22
Carhartt		2.21
H&M		2.07
Versace		2.04
Nickelodeon		2.03
Timberland		2.02
Coachella		2.00
Sneakerhead		1.97
Polo Ralph Lauren		1.94
Herbalife		1.89
LEGOLAND		1.85
Make Up For Ever		1.77
Prada		1.76
Too Faced Cosmetics		1.74
Michael Kors		1.72
Tarte Cosmetics		1.64
Balenciaga		1.59
Sephora		1.58
Guess		1.57
Cartier		1.56
Bugatti		1.55