Oxmo Puccino
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
305,302
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:31:00 UTC
Genres
Biography
Avec cet album, Oxmo Puccino se positionne en observateur lucide au-dessus de la scène rap, offrant une perspective à la fois sombre et attirée par la lumière. "La nuit du réveil" est un véritable témoignage de sa maturité artistique, mettant en scène ses mots avec une maîtrise et une profondeur qui confirment son statut d'icône du rap français.
Oxmo Puccino cuts through with 25-34 & 18-24 audiences and consistency across FRANCE, BELGIUM, CANADA. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 2,480 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Accor Hotels, Ricard, Fnac, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 305,302 · Engagements 2,192 · Rate 0.7% Posts 215 · Views 2,480 · Avg Likes 2,185 · Avg Comments 89 · Avg Views 2,480 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 38% 35-44: 12% 45-64: 4% |
Largest: 25-34 (43%); next: 18-24 (38%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
FRANCE (73%) BELGIUM (6%) CANADA (2%) SWITZERLAND (2%) UNITED STATES (2%) |
Top regions: FRANCE (73%), BELGIUM (6%), CANADA (2%) |
| Platform Engagement | Instagram: 2,095 avg likes/post · Youtube: 2,480 avg views/post | Best reach: Youtube 2,480 avg views; best engagement: Instagram 2,095 avg likes |
Top Brand Affinities
Accor Hotels
Ricard
Fnac
Galeries Lafayette
MOOG
Akai
ESPRIT
Rossignol
Air France
Evian
Sandro
Longchamp
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 64.91 | |
| Ricard | 29.35 | |
| Fnac | 28.44 | |
| Galeries Lafayette | 18.02 | |
| MOOG | 15.80 | |
| Akai | 15.29 | |
| ESPRIT | 14.18 | |
| Rossignol | 13.10 | |
| Air France | 12.50 | |
| Evian | 11.16 | |
| Sandro | 11.02 | |
| Longchamp | 10.83 | |
| Montblanc | 9.71 | |
| JACQUEMUS | 9.69 | |
| PLAYMOBIL | 9.48 | |
| Garnier | 9.22 | |
| Ableton | 8.50 | |
| Foot Locker | 7.43 | |
| Décathlon | 7.02 | |
| Sneaker News | 6.82 | |
| Lacoste | 6.56 | |
| Carhartt | 6.43 | |
| Kickstagram | 5.94 | |
| Pioneer | 5.68 | |
| Elle Magazine | 5.15 | |
| Hublot | 5.04 | |
| Nice Kicks | 4.64 | |
| Kodak | 4.46 | |
| Citroen | 4.25 | |
| Leica | 4.04 | |
| Peugeot | 3.95 | |
| Hennessy | 3.91 | |
| Olympus | 3.77 | |
| SoundCloud | 3.76 | |
| Carrefour | 3.52 | |
| NBA | 3.51 | |
| NBC | 3.47 | |
| Stüssy | 3.39 | |
| Beats Electronics | 3.24 | |
| Cartier | 3.09 | |
| Timberland | 3.08 | |
| ASICS | 3.07 | |
| BALMAIN | 3.03 | |
| Rover | 3.00 | |
| ASOS | 2.95 | |
| Omega | 2.86 | |
| Burger King | 2.83 | |
| Sneakerhead | 2.80 | |
| Yves Saint Laurent | 2.76 | |
| Polaroid | 2.69 |
Official Profiles
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LoginArtist: Oxmo Puccino
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 04:30 UTC | Oxmo Puccino | L'USINE | Istres, France | |
| 2025-12-13 04:00 UTC | Oxmo Puccino | La Cooperative de Mai | Clermont-Ferrand, France | |
| 2025-12-14 04:00 UTC | Oxmo Puccino | LA BRIQUETERIE | Schiltigheim, France | |
| 2026-01-15 03:30 UTC | Oxmo Puccino | Le Bikini | Ramonville-Saint-Agne, France | |
| 2026-01-16 04:00 UTC | Oxmo Puccino | Espace Republic Corner | Poitiers, France | |
| 2026-01-17 04:30 UTC | Oxmo Puccino | Le Vingt-sept - La Palène | Rouillac, France | |
| 2026-01-22 04:00 UTC | Oxmo Puccino | L'Aéronef | Lille, France | |
| 2026-01-24 04:00 UTC | Oxmo Puccino | adidas arena | Paris, France | |
| 2026-01-31 04:00 UTC | Oxmo Puccino | RADIANT-BELLEVUE | Caluire-et-Cuire, France | |
| 2026-02-01 04:00 UTC | Oxmo Puccino | LA CARTONNERIE | Reims, France | |
| 2026-02-07 04:00 UTC | Oxmo Puccino | Théâtre de Privas | Privas, France | |
| 2026-02-08 04:30 UTC | Oxmo Puccino | Maison De La Musique | Carmaux, France | |
| 2026-02-14 04:00 UTC | Oxmo Puccino | om concerts | Liège, Belgium | |
| 2026-02-21 04:00 UTC | Oxmo Puccino | LA SIRENE | La Rochelle, France | |
| 2026-03-07 04:30 UTC | Oxmo Puccino | La Cigalière | Sérignan, France | |
| 2026-03-08 04:00 UTC | Oxmo Puccino | ESPACE JULIEN | Marseille, France | |
| 2026-04-04 03:30 UTC | Oxmo Puccino | Salle Capranie | Ondres, France | |
| 2026-04-05 03:30 UTC | Oxmo Puccino | Grande Salle, Paloma | Nîmes, France |
