Oxlade Brand Affinity ranks highest Airtel at 15.56% . Very Strong. Score DMDB 66.40% | Fanbase 56.93%

Oxlade — pop artist from IT.

Oxlade, born Ikuforiji Abdulrahman Olaitan, is a Nigerian singer based in Lagos. He studied History and International Relations at Lagos State University…

Oxlade

Recognizable

Country: IT | Gender: male | Artist ID: 11e83fe8-3ab6-b934-a324-a0369fe50396

Find Artist

Genres

popafropopnigerian popothersworldwide

Influential: 66.40% Fanbase: 56.93% Trending: 71.13%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 15.56% • Very Strong

As of 2025-09-09

4,237,586

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.40% | Fanbase 56.93% | Trending 71.13% | CAREER STAGE: MAINSTREAM

Biography

Oxlade, born Ikuforiji Abdulrahman Olaitan, is a Nigerian singer based in Lagos. He studied History and International Relations at Lagos State University (LASU) and has been passionate about music since a young age. Oxlade describes his music as Afro-fusion/AfroPop and has released songs like "Happiness," "Ojoro," "Questionnaire," and the hit song "Sing." His collaboration with BlaqBonez on "Mamiwota" gained wide acceptance. Oxlade's latest hit single, "Shugar," further solidifies his presence in the music industry.

Report Date: 2025-09-09

Oxlade engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, NIGERIA, KENYA. The fan base skews heavily male (64%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (44,400 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Airtel, Amazon Music, CNN, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oxlade score 0.50% — Low bucket.

Brand: AirtelBrand: Amazon MusicBrand: CNN

Followers:4,237,586

Engagements:21,275

Rate:0.5%

Posts:1,576

Avg Likes:20,603

Avg Comments:342

Avg Views:49,981

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,237,586 · Engagements 21,275 · Rate 0.5% Posts 1,576 · Views 49,981 · Avg Likes 20,603 · Avg Comments 342 · Avg Views 49,981	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 41% 13-17: 5% 35-44: 4%	Largest: 18-24 (49%); next: 25-34 (41%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (19%) NIGERIA (11%) KENYA (9%) FRANCE (6%) SOUTH AFRICA (6%)	Top regions: UNITED STATES (19%), NIGERIA (11%), KENYA (9%)
Platform Engagement	Instagram: 13,394 avg likes/post · Tiktok: 44,400 avg views/post · Youtube: 5,581 avg views/post	Best reach: Tiktok 44,400 avg views; best engagement: Instagram 13,394 avg likes

Top Brand Affinities

Airtel

Score: 15.56

Amazon Music

Score: 12.41

CNN

Score: 11.81

Blackmagic Design

Score: 11.12

MTV

Score: 10.61

Hennessy

Score: 9.59

boohoo

Score: 7.97

Monster Beverage

Score: 6.74

Comedy Central

Score: 5.88

FashionNova

Score: 5.80

ASOS

Score: 5.44

Pioneer

Score: 5.34

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Top Brand Affinities

Brand	Category	Score
Airtel		15.56
Amazon Music		12.41
CNN		11.81
Blackmagic Design		11.12
MTV		10.61
Hennessy		9.59
boohoo		7.97
Monster Beverage		6.74
Comedy Central		5.88
FashionNova		5.80
ASOS		5.44
Pioneer		5.34
SoundCloud		4.79
FOREX		4.15
Pull&Bear		4.04
Bershka		3.91
BBC		3.77
Versace		3.73
Balenciaga		3.67
Timberland		3.47
Pepsi		3.44
musical.ly		3.36
Fendi		3.35
Beats Electronics		3.30
Urban Outfitters		3.25
BALMAIN		2.95
Dolce & Gabbana		2.74
Spotify Music		2.70
Gucci		2.58
Vogue		2.57
New Balance		2.54
Christian Louboutin		2.31
Fenty beauty		2.30
Dr. Martens		2.22
Lexus		2.21
Nickelodeon		2.18
Kodak		1.94
Louis Vuitton		1.91
Primark		1.83
Forever 21		1.78
Calvin Klein		1.71
Lacoste		1.68
GIVENCHY		1.61
Cartier		1.58
Burberry		1.55
Rolex		1.54
H&M		1.53
Converse		1.52
Sneakerhead		1.50
FIFA		1.48