Öwnboss

Öwnboss — electronic artist from BR.

Öwnboss, the Brazilian DJ and producer, has quickly risen to prominence in the music industry, garnering over 6 million monthly listeners on Spotify and being…

Influence: 58.15% Fanbase: 32.21% Trending: 71.12% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 48.02% • Very Strong

As of 2025-09-08

172,799

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:55 UTC

Genres

electronicbass housebrazilian edmtech housebrazilian tech house

Biography

Öwnboss, the Brazilian DJ and producer, has quickly risen to prominence in the music industry, garnering over 6 million monthly listeners on Spotify and being named the 2nd most streamed DJ in Brazil. His track "Move Your Body" topped the Bass House releases on Beatport for 11 consecutive months and was recognized as the world's 4th most played song of the year by 1001 Tracklists. With over 1 billion streams across platforms and accolades such as winning 'Best Bass House Song Of The Year' at the 2022 EDM Awards, Öwnboss has solidified his position as a leading artist in the electronic music scene.

In addition to his chart-topping releases like "Beat Of Your Love" and "RIOT," Öwnboss has gained recognition for his remixes of tracks by renowned artists such as Tiësto and David Guetta. His music, released under prominent labels, has received support from industry heavyweights and he has graced the stages of major festivals including Tomorrowland, Rock In Rio, and Creamfields, showcasing his electrifying performances to audiences worldwide. For booking inquiries, contact [email protected] for South America, [email protected] for North America, and [email protected] for worldwide bookings.

Top Brand Affinities

Report Date: 2025-09-08

Öwnboss resonates with 18-24 & 25-34 audiences and sustains presence in BRAZIL, POLAND, UNITED STATES. The demographic is heavily male (81%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,457 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with ChilliBeans, Pioneer, JOHN JOHN maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Öwnboss score 1.01% — Moderate bucket.

Brand: ChilliBeansBrand: PioneerBrand: JOHN JOHN

Followers:172,799

Engagements:1,749

Rate:1.0%

Posts:1,225

Avg Likes:1,727

Avg Comments:134

Avg Views:2,792

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 172,799 · Engagements 1,749 · Rate 1.0% Posts 1,225 · Views 2,792 · Avg Likes 1,727 · Avg Comments 134 · Avg Views 2,792	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 41% 35-44: 10% 13-17: 3%	Largest: 18-24 (43%); next: 25-34 (41%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	BRAZIL (47%) POLAND (7%) UNITED STATES (6%) AUSTRALIA (5%) GERMANY (3%)	Top regions: BRAZIL (47%), POLAND (7%), UNITED STATES (6%)
Platform Engagement	Instagram: 1,602 avg likes/post · Tiktok: 1,457 avg views/post · Youtube: 1,335 avg views/post	Best reach: Tiktok 1,457 avg views; best engagement: Instagram 1,602 avg likes

Top Brand Affinities

ChilliBeans

Score: 48.02

Pioneer

Score: 45.18

JOHN JOHN

Score: 27.56

Tomorrowland

Score: 26.58

Trancefamily

Score: 21.64

Mixcloud

Score: 20.46

Ableton

Score: 18.23

Colcci

Score: 13.87

Lollapalooza

Score: 11.95

Itaipava

Score: 11.48

SoundCloud

Score: 10.48

Beck`s

Score: 10.23

Brand	Category	Score
ChilliBeans		48.02
Pioneer		45.18
JOHN JOHN		27.56
Tomorrowland		26.58
Trancefamily		21.64
Mixcloud		20.46
Ableton		18.23
Colcci		13.87
Lollapalooza		11.95
Itaipava		11.48
SoundCloud		10.48
Beck`s		10.23
Amazon Music		9.53
Tanqueray		9.18
Johnnie Walker		8.23
Stella Artois		8.04
Absolut		7.68
Banco Bradesco		6.24
Moda Praia		6.01
Riachuelo		5.89
Heineken		5.83
Amstel		5.20
Budweiser		4.87
Smirnoff		4.42
Spotify Music		4.04
Oakley		2.61
Beats Electronics		2.21
Red Bull		2.12
Tinder		1.87
Calvin Klein		1.75
GoPro		1.70
Aperol		1.67
Jack Daniels		1.66
Coachella		1.58
UFC		1.38
Renault		1.34
Los Angeles Lakers		1.31
Pandora		1.30
Bellagio		1.29
shein		1.29
Ray-Ban		1.25
NFL		1.25
Guess		1.24
Louis Vuitton		1.17
Balenciaga		1.14
Vogue		1.12
Coca-Cola		1.07
The Olympic Games		1.07
Volkswagen		1.06
Volvo		1.04