Ovrkast.

Ovrkast. — hip-hop & rap artist from US.

As a professional music writer, I craft engaging content that showcases the artistry and impact of musicians and their work. Through insightful reviews,…

Influence: 51.62% Fanbase: 20.42% Trending: 67.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 69.51% • Very Strong

As of 2025-09-09

70,580

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:05 UTC

Genres

hip-hop & raphip-hop/rapindie hip hopjazz rap

Biography

As a professional music writer, I craft engaging content that showcases the artistry and impact of musicians and their work. Through insightful reviews, interviews, and features, I aim to provide readers with a deeper understanding and appreciation of the music industry and its diverse genres. My writing delves into the creative processes, cultural influences, and societal relevance of music, offering a fresh perspective for both casual fans and dedicated enthusiasts.

With a keen eye for detail and a passion for music, I strive to capture the essence of each artist's unique voice and vision in my writing. Whether highlighting emerging talents or analyzing timeless classics, I approach each piece with a blend of expertise and enthusiasm. By exploring the nuances of melody, lyrics, and production, I aim to connect audiences with the emotional and intellectual elements that make music a universal language.

Top Brand Affinities

Report Date: 2025-09-09

Ovrkast. connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, SOUTH AFRICA, UNITED KINGDOM. With a heavily male (88%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 2,006 avg views per post; Instagram adds dependable engagement depth. Overlap with Akai, Ableton, SoundCloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Ovrkast. moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ovrkast. score 3.13% — Very Strong bucket.

Brand: AkaiBrand: AbletonBrand: SoundCloud

Followers:70,580

Engagements:2,211

Rate:3.1%

Posts:164

Avg Likes:2,183

Avg Comments:78

Avg Views:3,897

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 70,580 · Engagements 2,211 · Rate 3.1% Posts 164 · Views 3,897 · Avg Likes 2,183 · Avg Comments 78 · Avg Views 3,897	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 37% 35-44: 5% 13-17: 5%	Largest: 18-24 (52%); next: 25-34 (37%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (53%) SOUTH AFRICA (6%) UNITED KINGDOM (6%) CANADA (4%) BRAZIL (4%)	Top regions: UNITED STATES (53%), SOUTH AFRICA (6%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,910 avg likes/post · Tiktok: 2,006 avg views/post · Youtube: 1,891 avg views/post	Best reach: Tiktok 2,006 avg views; best engagement: Instagram 1,910 avg likes

Top Brand Affinities

Akai

Score: 69.51

Ableton

Score: 59.00

SoundCloud

Score: 29.40

Mixcloud

Score: 27.07

MOOG

Score: 23.08

Beats Electronics

Score: 22.20

Pro Tools

Score: 15.29

Spotify Music

Score: 10.88

Tekken

Score: 9.66

Stüssy

Score: 9.53

Kodak

Score: 9.42

Carhartt

Score: 9.08

Brand	Category	Score
Akai		69.51
Ableton		59.00
SoundCloud		29.40
Mixcloud		27.07
MOOG		23.08
Beats Electronics		22.20
Pro Tools		15.29
Spotify Music		10.88
Tekken		9.66
Stüssy		9.53
Kodak		9.42
Carhartt		9.08
Amazon Music		8.65
Acne Studios		7.93
Stone Island		7.02
Maison Margiela		6.54
Champion		6.38
Vivienne Westwood		5.99
Pioneer		5.47
Coachella		5.42
Supreme		4.64
Olympus		3.84
Hennessy		3.80
Fujifilm		3.73
Leica		3.43
Urban Outfitters		3.22
Timberland		3.16
Polaroid		2.96
Gundam		2.80
Lollapalooza		2.66
Los Angeles Lakers		2.57
Sprite		2.56
Polo Ralph Lauren		2.44
New Balance		2.38
Paramount Pictures		2.37
NBA		2.32
Guess		2.29
The North Face		2.23
Dr. Martens		2.16
Nintendo		2.16
Sneakerhead		2.10
Levi's		1.98
Vans		1.96
Paypal		1.95
ASICS		1.91
Adobe		1.89
Cadillac		1.89
Warner Bros		1.79
WWE		1.72
Showtime		1.70