Ovi

Ovi — hip-hop & rap artist from CU.

Ovi is a multimedia artist known for his diverse content creation. He continuously hones his skills across various media platforms. To learn more about Ovi,…

Influence: 59.99% Fanbase: 45.62% Trending: 67.17% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Andis • 15.52% • Very Strong

As of 2025-09-09

6,787,710

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:45 UTC

Genres

hip-hop & raptrap latinohip-hop/rapurbano latinohip hoptrapelectronicdanceotherscorridos tumbadoslatinlatinnuevo regional mexicanocorridosad sierrenoreggaeton

Biography

Ovi is a multimedia artist known for his diverse content creation. He continuously hones his skills across various media platforms. To learn more about Ovi, visit his website and follow him on social media.

Top Brand Affinities

Report Date: 2025-09-09

Ovi is a clear fit for 18-24 & 25-34 audiences with strength across MEXICO, UNITED STATES, SPAIN. The audience is heavily male (66%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,350,000 avg views per post); Instagram builds the community layer. Affinity data highlights Andis, Barber Shop Connect, American Airlines, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ovi score 5.51% — Very Strong bucket.

Brand: AndisBrand: Barber Shop ConnectBrand: American Airlines

Followers:6,787,710

Engagements:374,204

Rate:5.5%

Posts:260

Avg Likes:366,575

Avg Comments:3,720

Avg Views:1,360,617

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,787,710 · Engagements 374,204 · Rate 5.5% Posts 260 · Views 1,360,617 · Avg Likes 366,575 · Avg Comments 3,720 · Avg Views 1,360,617	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 8% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	MEXICO (14%) UNITED STATES (12%) SPAIN (12%) COLOMBIA (12%) PERU (8%)	Top regions: MEXICO (14%), UNITED STATES (12%), SPAIN (12%)
Platform Engagement	Instagram: 253,932 avg likes/post · Tiktok: 1,350,000 avg views/post · Youtube: 10,617 avg views/post	Best reach: Tiktok 1,350,000 avg views; best engagement: Instagram 253,932 avg likes

Top Brand Affinities

Andis

Score: 15.52

Barber Shop Connect

Score: 13.25

American Airlines

Score: 12.68

Amazon Music

Score: 10.55

New Era

Score: 8.51

GMC

Score: 8.39

Suavecito

Score: 8.13

Pioneer

Score: 7.73

Tesla

Score: 7.26

BaByliss

Score: 6.37

Acura

Score: 5.83

FashionNova

Score: 5.67

Brand	Category	Score
Andis		15.52
Barber Shop Connect		13.25
American Airlines		12.68
Amazon Music		10.55
New Era		8.51
GMC		8.39
Suavecito		8.13
Pioneer		7.73
Tesla		7.26
BaByliss		6.37
Acura		5.83
FashionNova		5.67
Dodge		5.57
Movistar		4.65
Chevrolet		4.49
Supreme		4.20
Los Angeles Lakers		4.14
Jeep		4.12
Cadillac		3.41
Pull&Bear		3.22
Marc Jacobs		3.04
Versace		3.04
Great Wall		2.97
Urban Outfitters		2.96
Mitsubishi		2.93
Dolce & Gabbana		2.91
Tomorrowland		2.90
Ford		2.89
Chrysler		2.83
UFC		2.69
Monster Beverage		2.65
McLaren		2.57
Sneakerhead		2.54
Lamborghini		2.53
Tesla Motors		2.49
Christian Louboutin		2.45
Rolex		2.40
Universal		2.38
Nissan		2.35
Carrefour		2.31
Coachella		2.29
SoundCloud		2.28
Guess		2.25
Microsoft		2.22
Bershka		2.21
Louis Vuitton		2.19
Kodak		2.18
Spotify Music		2.17
Beats Electronics		2.14
Gucci		2.14