OVERWERK

OVERWERK — electronic artist from CA.

Edmond Huszar, known professionally as OVERWERK, is a multi-talented music producer, designer, and artist. His latest album, "MORE," and recent single "ASCEND"…

Influence: 57.59% Fanbase: 39.09% Trending: 66.85% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 26.92% • Very Strong

As of 2025-09-09

172,606

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:11:21 UTC

Genres

electronicelectroniccomplextroedmelectro housecanadian electronicdance

Biography

Edmond Huszar, known professionally as OVERWERK, is a multi-talented music producer, designer, and artist. His latest album, "MORE," and recent single "ASCEND" reflect his artistic dedication, displaying a diverse range of sonic styles and emotional depth.

OVERWERK's music is a unique fusion of power and sophistication, garnering international recognition and impacting various industries through collaborations with brands like BMW, Vogue, and EA, as well as prestigious fashion houses including Yves Saint Laurent, Chanel, and COMME des GARÇONS. His influence spans across music, fashion, and fine art realms, solidifying his position as a prominent figure in the creative landscape.

Top Brand Affinities

Report Date: 2025-09-09

OVERWERK commands interest from 18-24 & 25-34 audiences in UNITED STATES, GERMANY, FRANCE. With a heavily male (86%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (170,442 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with MOOG, Ableton, Akai points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OVERWERK score 1.31% — Moderate bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:172,606

Engagements:2,263

Rate:1.3%

Posts:308

Avg Likes:2,154

Avg Comments:184

Avg Views:170,442

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 172,606 · Engagements 2,263 · Rate 1.3% Posts 308 · Views 170,442 · Avg Likes 2,154 · Avg Comments 184 · Avg Views 170,442	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 37% 35-44: 8% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (37%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED STATES (17%) GERMANY (15%) FRANCE (9%) BRAZIL (5%) CANADA (4%)	Top regions: UNITED STATES (17%), GERMANY (15%), FRANCE (9%)
Platform Engagement	Instagram: 582 avg likes/post · Youtube: 170,442 avg views/post	Best reach: Youtube 170,442 avg views; best engagement: Youtube 1,572 avg likes

Top Brand Affinities

MOOG

Score: 26.92

Ableton

Score: 26.02

Akai

Score: 22.51

Trancefamily

Score: 14.06

Arri

Score: 13.28

Pioneer

Score: 12.60

Blackmagic Design

Score: 9.90

Accor Hotels

Score: 9.84

Logitech

Score: 8.92

Nvidia

Score: 8.15

Pro Tools

Score: 7.26

Arduino

Score: 7.08

Brand	Category	Score
MOOG		26.92
Ableton		26.02
Akai		22.51
Trancefamily		14.06
Arri		13.28
Pioneer		12.60
Blackmagic Design		9.90
Accor Hotels		9.84
Logitech		8.92
Nvidia		8.15
Pro Tools		7.26
Arduino		7.08
RAZER		6.87
SoundCloud		6.56
Tomorrowland		6.36
Adobe		5.92
Kodak		5.83
Oculus		5.21
Sony		4.69
GoPro		4.53
Smart		4.52
Leica		4.48
A Game of Tones		4.31
Fallout		4.14
Beats Electronics		4.10
ASUS		4.06
Kickstarter		3.92
Olympus		3.85
Fujifilm		3.78
Montblanc		3.72
Counter-Strike		3.70
Intel		3.62
Garnier		3.48
Lollapalooza		3.34
Panasonic		3.20
Spotify Music		3.18
The Witcher		3.17
Ubisoft		3.14
Matrix		3.14
Coachella		3.12
Gundam		3.11
Red Bull		2.96
Columbia Pictures		2.93
Aston Martin		2.89
Warner Bros		2.87
League of Legends		2.84
Boeing		2.78
Alfa Romeo		2.70
NHL		2.65
Star Wars		2.64