Overmono

Overmono — electronic artist from GB.

Overmono has established itself as one of the UK's most original contemporary live electronic acts, gaining a dedicated fanbase through groundbreaking club EPs…

Influence: 57.74% Fanbase: 37.91% Trending: 67.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 151.79% • Very Strong

As of 2025-09-21

215,100

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 16:49:09 UTC

Genres

electronicelectronicelectronicamicrohousefloat housebass musicfuture garageoutsider housedancetechno

Biography

Overmono has established itself as one of the UK's most original contemporary live electronic acts, gaining a dedicated fanbase through groundbreaking club EPs and the hit single "So U Kno." The duo's success has been recognized with awards like 'Best Live Act' at DJ Mag Best of British Awards and performances at renowned festivals such as Glastonbury and Dekmantel. Their innovative releases, including contributions to the 'Fabric Presents' DJ mix series and collaborations with artists like Joy Orbison, have solidified their reputation as trailblazers in the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-21

Overmono has momentum with 25-34 & 18-24 audiences—particularly in UNITED KINGDOM, UNITED STATES, FRANCE. A heavily male (83%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 11,721 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, MOOG, Ableton signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Overmono score 3.98% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:215,100

Engagements:8,561

Rate:4.0%

Posts:459

Avg Likes:8,412

Avg Comments:115

Avg Views:13,982

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 215,100 · Engagements 8,561 · Rate 4.0% Posts 459 · Views 13,982 · Avg Likes 8,412 · Avg Comments 115 · Avg Views 13,982	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 38% 35-44: 12% 45-64: 4%	Largest: 25-34 (43%); next: 18-24 (38%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED KINGDOM (20%) UNITED STATES (14%) FRANCE (8%) SPAIN (5%) AUSTRALIA (4%)	Top regions: UNITED KINGDOM (20%), UNITED STATES (14%), FRANCE (8%)
Platform Engagement	Instagram: 7,103 avg likes/post · Tiktok: 11,721 avg views/post · Youtube: 2,261 avg views/post	Best reach: Tiktok 11,721 avg views; best engagement: Instagram 7,103 avg likes

Top Brand Affinities

Mixcloud

Score: 151.79

MOOG

Score: 98.17

Ableton

Score: 80.27

Akai

Score: 40.16

SoundCloud

Score: 32.15

Pioneer

Score: 31.99

Tate Modern

Score: 14.01

Arc'teryx

Score: 12.12

Sennheiser

Score: 10.24

Vauxhall

Score: 9.11

Stone Island

Score: 9.07

Amazon Music

Score: 8.78

Brand	Category	Score
Mixcloud		151.79
MOOG		98.17
Ableton		80.27
Akai		40.16
SoundCloud		32.15
Pioneer		31.99
Tate Modern		14.01
Arc'teryx		12.12
Sennheiser		10.24
Vauxhall		9.11
Stone Island		9.07
Amazon Music		8.78
Acne Studios		8.28
Atmos		8.11
Spotify Music		7.83
Beats Electronics		7.65
Pro Tools		7.48
Carlsberg		7.40
Selfridges		6.82
Stüssy		6.46
Vivienne Westwood		6.19
Carhartt		5.41
Tomorrowland		4.82
Garnier		4.46
Holden		4.39
Coachella		4.20
ASOS		4.15
Urban Outfitters		4.03
Guinness		3.99
Warner Bros		3.87
Olympus		3.54
Topshop		3.49
Kodak		3.18
Harrods		3.17
BBC		2.92
Tesco		2.89
Intel		2.85
Showtime		2.80
A Game of Tones		2.78
Fujifilm		2.64
Dr. Martens		2.61
Lollapalooza		2.44
Polaroid		2.37
Pantone Inc		2.15
Paramount Pictures		2.15
Sunnies Studios		1.97
Supreme		1.95
Aperol		1.93
Nokia		1.92
Oakley		1.85