Overkill

Overkill — rock artist from US.

Overkill, a key player in the early-'80s thrash metal scene alongside Metallica and Anthrax, established themselves with their aggressive speed and technique.…

Influence: 59.14% Fanbase: 45.17% Trending: 66.13% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 75.45% • Very Strong

As of 2025-09-09

2,759

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:03:07 UTC

Genres

rockhard rockmetalmetaldeath metalold school thrashthrash metalspeed metalgroove metal

Biography

Overkill, a key player in the early-'80s thrash metal scene alongside Metallica and Anthrax, established themselves with their aggressive speed and technique. Despite lineup changes, bassist D. D. Verni and vocalist Bobby "Blitz" Ellsworth have remained constant members, leading the band through a diverse range of metal styles and releasing acclaimed albums like White Devil Armory (2014) and The Wings of War (2019).

Formed in New Jersey in 1985, Overkill quickly gained recognition with their debut album Feel the Fire. Over the years, the band evolved through various musical directions, from thrash to stoner rock, releasing standout albums like Horrorscope (1991) and Bloodletting (2000). With a resurgence in the 2010s, Overkill continued to thrive, delivering high-quality releases such as White Devil Armory (2014) and Wings of War (2019), showcasing their enduring influence and staying power in the metal scene.

Top Brand Affinities

Report Date: 2025-09-09

Overkill resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (160 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Impericon, Marshall, Ampeg makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Overkill score 5.80% — Very Strong bucket.

Brand: ImpericonBrand: MarshallBrand: Ampeg

Followers:2,759

Engagements:160

Rate:5.8%

Posts:564

Avg Likes:160

Avg Comments:7

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,759 · Engagements 160 · Rate 5.8% Posts 564 · Views 0 · Avg Likes 160 · Avg Comments 7 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 26% 35-44: 19% 45-64: 15%	Largest: 25-34 (36%); next: 18-24 (26%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED STATES (43%) BRAZIL (8%) UNITED KINGDOM (5%) MEXICO (4%) GERMANY (4%)	Top regions: UNITED STATES (43%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 160 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 160 avg likes

Top Brand Affinities

Impericon

Score: 75.45

Marshall

Score: 62.14

Ampeg

Score: 55.52

Live Nation

Score: 40.50

Amazon Music

Score: 13.67

Jim Beam

Score: 10.22

DeLorean Motor Company

Score: 9.41

Mountain Dew

Score: 8.80

Jack Daniels

Score: 8.51

God of War

Score: 8.04

Wilton

Score: 7.88

Columbia Pictures

Score: 7.57

Brand	Category	Score
Impericon		75.45
Marshall		62.14
Ampeg		55.52
Live Nation		40.50
Amazon Music		13.67
Jim Beam		10.22
DeLorean Motor Company		9.41
Mountain Dew		8.80
Jack Daniels		8.51
God of War		8.04
Wilton		7.88
Columbia Pictures		7.57
Jagermeister		7.42
Bud Light		7.36
DeviantArt		7.05
Resident Evil		6.75
World of Warcraft		6.73
Comedy Central		6.53
Movistar		6.46
Fallout		6.16
MTV		5.78
Mortal Kombat		5.66
Carlsberg		5.39
Capcom		5.38
Sega		5.36
Paramount Pictures		5.23
The Witcher		5.21
AMC		5.13
Spotify Music		5.01
Pilsner Urquell		5.00
Warner Bros		4.88
Taco Bell		4.68
Star Wars		4.57
Transformers		4.46
Harley-Davidson		4.41
Monster Beverage		4.37
WWE		4.34
NHL		4.33
Heinz		4.28
iHeartRadio Music Awards		3.95
Pepsi		3.89
Final Fantasy		3.49
Guinness		3.22
Matrix		3.21
Gundam		3.16
ESPN		3.13
Tesla Motors		3.10
Nintendo		2.98
Philips		2.90
Busch		2.85