Overcoats

Overcoats — pop artist from US.

Overcoats' third album, Winner, captures the essence of New York City through dreamy storytelling set against a backdrop of wide-open landscapes. Produced by…

Influence: 50.93% Fanbase: 25.13% Trending: 63.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warby Parker • 24.83% • Very Strong

As of 2025-09-08

28,185

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:33:11 UTC

Genres

popindie popnyc poppopr&b, funk & soulvapor soulalternativealternativeelectronicelectropop

Biography

Overcoats' third album, Winner, captures the essence of New York City through dreamy storytelling set against a backdrop of wide-open landscapes. Produced by Grammy-winner Daniel Tashian, the album marks a departure from the duo's previous electronic pop sound, offering a warm and luminous mix of earthy guitar tones and heavenly harmonies. Winner is set for release on April 7th, 2023, through Never Fall Back Records, with singles "Horsegirl" and "Never Let You Go" already available.

Top Brand Affinities

Report Date: 2025-09-08

Overcoats commands interest from 18-24 & 25-34 audiences in UNITED STATES, CANADA, BRAZIL. With a heavily female (63%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (451 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Warby Parker, Live Nation, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Overcoats score 0.53% — Low bucket.

Brand: Warby ParkerBrand: Live NationBrand: MOOG

Followers:28,185

Engagements:150

Rate:0.5%

Posts:353

Avg Likes:149

Avg Comments:4

Avg Views:451

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,185 · Engagements 150 · Rate 0.5% Posts 353 · Views 451 · Avg Likes 149 · Avg Comments 4 · Avg Views 451	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 35% 35-44: 10% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (35%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (51%) CANADA (9%) BRAZIL (6%) UNITED KINGDOM (4%) FRANCE (3%)	Top regions: UNITED STATES (51%), CANADA (9%), BRAZIL (6%)
Platform Engagement	Instagram: 141 avg likes/post · Youtube: 451 avg views/post	Best reach: Youtube 451 avg views; best engagement: Instagram 141 avg likes

Top Brand Affinities

Warby Parker

Score: 24.83

Live Nation

Score: 22.30

MOOG

Score: 21.71

Glossier

Score: 15.14

bonappetitmag

Score: 14.04

Amazon Music

Score: 11.46

Madewell

Score: 11.18

Ableton

Score: 9.85

Pacific Northwest Wonderland

Score: 9.54

Pro Tools

Score: 8.81

Anthropologie

Score: 8.59

Kickstarter

Score: 8.27

Brand	Category	Score
Warby Parker		24.83
Live Nation		22.30
MOOG		21.71
Glossier		15.14
bonappetitmag		14.04
Amazon Music		11.46
Madewell		11.18
Ableton		9.85
Pacific Northwest Wonderland		9.54
Pro Tools		8.81
Anthropologie		8.59
Kickstarter		8.27
Lollapalooza		7.97
Verizon		7.57
Spotify Music		7.47
Paramount Pictures		6.28
Coors		6.25
Showtime		5.86
Coachella		5.54
Free People		5.50
Kroger		4.76
Airbnb		4.72
Urban Outfitters		4.71
Coach		4.71
Bethesda Softworks		4.69
iHeartRadio Music Awards		4.56
Taco Bell		4.51
NBC		4.46
Emporium		4.46
SoundCloud		4.40
Polaroid		4.15
Tinder		3.89
Kodak		3.76
Dr. Martens		3.69
Target		3.68
Oculus		3.61
Gillette		3.59
Pfizer		3.40
Summit Entertainment		3.35
Budweiser		3.30
Chipotle Mexican Grill		2.98
MTV		2.98
Carhartt		2.93
Cadillac		2.70
Guinness		2.69
Columbia Pictures		2.67
Nickelodeon		2.56
Lululemon Athletica		2.48
The Olympic Games		2.44
Beats Electronics		2.43