Over October
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
299,262
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:02:48 UTC
Genres
Biography
Over October converts attention from 18-24 & 25-34 audiences across PHILIPPINES, SINGAPORE, JAPAN. Audience shape is heavily female (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 5,587 avg views per post, with supportive conversation on Instagram. Shared audience with Penshoppe, Jollibee, Alden underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 299,262 · Engagements 3,163 · Rate 1.1% Posts 2,338 · Views 5,587 · Avg Likes 3,118 · Avg Comments 38 · Avg Views 5,587 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 20% 13-17: 12% 35-44: 2% |
Largest: 18-24 (65%); next: 25-34 (20%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
PHILIPPINES (98%) SINGAPORE (1%) JAPAN (1%) CANADA (1%) AUSTRALIA (0%) |
Top regions: PHILIPPINES (98%), SINGAPORE (1%), JAPAN (1%) |
| Platform Engagement | Instagram: 2,679 avg likes/post · Tiktok: 5,587 avg views/post | Best reach: Tiktok 5,587 avg views; best engagement: Instagram 2,679 avg likes |
Top Brand Affinities
Penshoppe
Jollibee
Alden
Maybank
Yakult
Sunnies Studios
Fujifilm
UNIQLO
Kraft Foods
Petronas
Gundam
Faber-Castell
| Brand | Category | Score |
|---|---|---|
| Penshoppe | 50.26 | |
| Jollibee | 31.82 | |
| Alden | 18.09 | |
| Maybank | 16.84 | |
| Yakult | 12.79 | |
| Sunnies Studios | 9.62 | |
| Fujifilm | 8.91 | |
| UNIQLO | 6.81 | |
| Kraft Foods | 6.78 | |
| Petronas | 6.17 | |
| Gundam | 5.78 | |
| Faber-Castell | 5.32 | |
| Holden | 5.16 | |
| Snapseed | 4.35 | |
| Spotify Music | 4.13 | |
| Timberland | 3.68 | |
| Gatorade | 3.57 | |
| A Game of Tones | 3.51 | |
| KitKat | 3.15 | |
| Huawei | 3.08 | |
| Showtime | 2.97 | |
| Snickers | 2.65 | |
| Starbucks | 2.65 | |
| Pantone Inc | 2.58 | |
| Forever 21 | 2.44 | |
| H&M | 2.18 | |
| LEGOLAND | 2.05 | |
| Adobe | 2.00 | |
| Ferrero | 1.94 | |
| Sprite | 1.82 | |
| Coachella | 1.73 | |
| Pic Collage | 1.72 | |
| Samsung Group | 1.69 | |
| Maybelline | 1.69 | |
| SoundCloud | 1.65 | |
| CBS Television Studios | 1.64 | |
| CBS | 1.62 | |
| Airbnb | 1.56 | |
| HBO | 1.54 | |
| McDonald's | 1.51 | |
| Polaroid | 1.47 | |
| New Balance | 1.43 | |
| Travelgram | 1.43 | |
| Walt Disney | 1.42 | |
| Converse | 1.41 | |
| Vans | 1.38 | |
| OREO | 1.32 | |
| Sony | 1.29 | |
| Canon | 1.21 | |
| Los Angeles Lakers | 1.19 |
Official Profiles
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LoginArtist: Over October
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
