Outlawz

Outlawz — hip-hop & rap artist from US.

Outlawz made their mark in the rap community through appearances on 2Pac's albums before gaining further recognition on the posthumous release Still I Rise in…

Influence: 55.50% Fanbase: 31.40% Trending: 67.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 25.89% • Very Strong

As of 2025-09-08

161,117

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:48:05 UTC

Genres

hip-hop & rapgangster raphip-hop/rapcontemporary hip hophip hop

Biography

Outlawz made their mark in the rap community through appearances on 2Pac's albums before gaining further recognition on the posthumous release Still I Rise in 1999. In late 2000, they independently released their debut album Ride wit Us or Collide wit Us on their own label, Outlaw Recordz. With over 50 albums and mixtapes released in the past 20 years, Outlawz have solidified themselves as one of the most successful independent hip-hop groups, having been featured on over 75 million records without major label support. Despite tragic losses, the group remains active thanks to the consistent output and global touring of members Young Noble and Edi Don, ensuring that their legacy of timeless music endures. Follow Outlawz on Instagram for updates and news.

Top Brand Affinities

Report Date: 2025-09-08

Outlawz speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, CANADA, BRAZIL. Composition is heavily male (88%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (17,448 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Spinrilla, Akai, Amazon Music, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Outlawz score 2.31% — Strong bucket.

Brand: SpinrillaBrand: AkaiBrand: Amazon Music

Followers:161,117

Engagements:3,727

Rate:2.3%

Posts:135

Avg Likes:3,612

Avg Comments:177

Avg Views:17,448

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 161,117 · Engagements 3,727 · Rate 2.3% Posts 135 · Views 17,448 · Avg Likes 3,612 · Avg Comments 177 · Avg Views 17,448	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 29% 35-44: 17% 45-64: 3%	Largest: 25-34 (49%); next: 18-24 (29%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (41%) CANADA (4%) BRAZIL (4%) UNITED KINGDOM (4%) GERMANY (3%)	Top regions: UNITED STATES (41%), CANADA (4%), BRAZIL (4%)
Platform Engagement	Instagram: 2,636 avg likes/post · Youtube: 17,448 avg views/post	Best reach: Youtube 17,448 avg views; best engagement: Instagram 2,636 avg likes

Top Brand Affinities

Spinrilla

Score: 25.89

Akai

Score: 19.20

Amazon Music

Score: 18.76

Hennessey

Score: 16.34

Pro Tools

Score: 15.33

Hennessy

Score: 12.87

New Era

Score: 10.91

iHeartRadio Music Awards

Score: 10.57

ESPN

Score: 8.09

Los Angeles Lakers

Score: 7.84

Beats Electronics

Score: 7.76

MTV

Score: 7.57

Brand	Category	Score
Spinrilla		25.89
Akai		19.20
Amazon Music		18.76
Hennessey		16.34
Pro Tools		15.33
Hennessy		12.87
New Era		10.91
iHeartRadio Music Awards		10.57
ESPN		8.09
Los Angeles Lakers		7.84
Beats Electronics		7.76
MTV		7.57
SoundCloud		7.14
CNN		6.92
Champion		6.78
FOX		6.62
Maybach		6.14
NFL		6.00
NBA		5.95
Universal		4.96
Rockstar Games		4.75
Mortal Kombat		4.74
Ableton		4.46
Kickstagram		4.40
Spotify Music		4.39
Cadillac		4.22
Timberland		4.12
G-shock		4.02
Sega		3.96
NBC		3.93
Matrix		3.88
Kodak		3.87
Sneakerhead		3.81
NHL		3.79
Versace		3.63
Warner Bros		3.40
BALMAIN		3.24
Paramount Pictures		3.21
Rolls-Royce		3.07
Monster Beverage		2.82
Comedy Central		2.76
Nickelodeon		2.75
Fila		2.75
Aston Martin		2.68
Jack Daniels		2.66
Sprite		2.65
Grand Theft Auto		2.61
UFC		2.60
Carhartt		2.53
Haima		2.51