Outlandish

Outlandish — pop artist from DK.

The multinational hip-hop trio Outlandish, consisting of Isam Bachiri, Lenny Martinez, and Waqas Qadri, originated in Copenhagen's western suburbs in 1997.…

Influence: 52.65% Fanbase: 32.58% Trending: 62.69% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Derimod • 55.45% • Very Strong

As of 2025-09-09

417,244

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:04 UTC

Genres

poppopdanish pop

Biography

The multinational hip-hop trio Outlandish, consisting of Isam Bachiri, Lenny Martinez, and Waqas Qadri, originated in Copenhagen's western suburbs in 1997. Their music, known as a "socio-cultural melting pot," gained critical acclaim with their debut album, Outland's Official. The success of singles like "Walou" propelled Outlandish to international stardom, leading to chart-topping collaborations and gold and platinum records. Their 2005 release, Closer Than Veins, showcased their musical versatility and social consciousness, solidifying their place in the music industry.

In the years following, Outlandish released albums such as Sound of a Rebel and Warrior//Worrier, with hit singles like "Rock All Day" and "Warrior" garnering a dedicated fan base. After a break in 2016, Waqas and Lenny reunited in 2018 to work on new music, culminating in the upcoming release of a new Outlandish album in 2022.

Top Brand Affinities

Report Date: 2025-09-09

Outlandish connects with 18-24 & 25-34 audiences and shows durable traction across MOROCCO, UNITED STATES, ROMANIA. With a heavily male (65%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 927 avg views per post; Instagram adds dependable engagement depth. Overlap with Derimod, Warner Music, Carlsberg highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Outlandish moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Outlandish score 0.07% — Low bucket.

Brand: DerimodBrand: Warner MusicBrand: Carlsberg

Followers:417,244

Engagements:281

Rate:0.1%

Posts:741

Avg Likes:277

Avg Comments:12

Avg Views:927

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 417,244 · Engagements 281 · Rate 0.1% Posts 741 · Views 927 · Avg Likes 277 · Avg Comments 12 · Avg Views 927	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 43% 35-44: 8% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (43%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	MOROCCO (9%) UNITED STATES (9%) ROMANIA (8%) INDIA (6%) UNITED KINGDOM (4%)	Top regions: MOROCCO (9%), UNITED STATES (9%), ROMANIA (8%)
Platform Engagement	Instagram: 237 avg likes/post · Youtube: 927 avg views/post	Best reach: Youtube 927 avg views; best engagement: Instagram 237 avg likes

Top Brand Affinities

Derimod

Score: 55.45

Warner Music

Score: 22.75

Carlsberg

Score: 19.69

Hummel

Score: 14.59

DHL

Score: 13.43

Nakd

Score: 11.56

Jumeirah

Score: 9.35

Turkish Airlines

Score: 7.99

Qatar Airways

Score: 6.44

Selfridges

Score: 6.32

LEGOLAND

Score: 5.53

Champion

Score: 5.41

Brand	Category	Score
Derimod		55.45
Warner Music		22.75
Carlsberg		19.69
Hummel		14.59
DHL		13.43
Nakd		11.56
Jumeirah		9.35
Turkish Airlines		7.99
Qatar Airways		6.44
Selfridges		6.32
LEGOLAND		5.53
Champion		5.41
Harrods		4.85
Hugo Boss		4.32
Nespresso		4.12
Moncler		3.89
UEFA		3.57
Lego		3.42
Hilton		3.40
Leica		3.38
Marc Jacobs		3.30
Stüssy		2.99
BBC		2.79
Red Bull		2.78
Carhartt		2.73
Coffeegram		2.72
FIFA		2.58
Versace		2.57
TOM FORD		2.42
Aperol		2.41
Babybump		2.40
Tinder		2.36
Beats Electronics		2.36
Ray-Ban		2.28
Under Armour		2.18
Dr. Martens		2.11
Puma		2.08
Petronas		2.08
Warner Bros		2.07
The North Face		2.06
KENZO		2.05
IKEA		2.03
ASICS		2.02
Nokia		1.97
Dolce & Gabbana		1.95
McLaren		1.93
Coca-Cola		1.90
Pepsi		1.90
Primark		1.90
Spotify Music		1.89

Official Profiles

Artist: Outlandish

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-10 02:00 UTC	Outlandish, Buhl Entertainment	ARKEN Museum for Samtidskunst	Ishøj Landsby, Denmark	ticketmaster-dk.tm7521.net songkick.com ticketmaster-dk.tm7521.net songkick.com