Ouse

Ouse — pop artist from IS.

Icelandic artist Ouse gained acclaim in November 2019 for his collaboration with Canadian rapper Powfu on the emotional track "Dead Eyes," which soared past…

Influence: 50.29% Fanbase: 26.88% Trending: 62.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

SoundCloud • 9.27% • Very Strong

As of 2025-09-08

160,942

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:07:13 UTC

Genres

poppopindie pophip-hop & rapemo rapsad raphip hoptrapelectronicsad lo-fi

Biography

Icelandic artist Ouse gained acclaim in November 2019 for his collaboration with Canadian rapper Powfu on the emotional track "Dead Eyes," which soared past 100 million streams on Spotify. Ouse's unique ability to connect with audiences through his poignant lyrics has established him as a rising star in the emo hip-hop and pop realms. While using music as a form of personal therapy, Ouse's overarching goal is to provide solace to listeners and make them feel less alone by expressing universal emotions in his songs.

Top Brand Affinities

Report Date: 2025-09-08

Ouse resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, ICELAND. The demographic is heavily male (80%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 4,692 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with SoundCloud, Ableton, Amazon Music maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ouse score 0.76% — Low bucket.

Brand: SoundCloudBrand: AbletonBrand: Amazon Music

Followers:160,942

Engagements:1,219

Rate:0.8%

Posts:355

Avg Likes:1,154

Avg Comments:85

Avg Views:4,692

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 160,942 · Engagements 1,219 · Rate 0.8% Posts 355 · Views 4,692 · Avg Likes 1,154 · Avg Comments 85 · Avg Views 4,692	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 10% 35-44: 6%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (35%) UNITED KINGDOM (8%) ICELAND (6%) BRAZIL (5%) INDIA (5%)	Top regions: UNITED STATES (35%), UNITED KINGDOM (8%), ICELAND (6%)
Platform Engagement	Instagram: 815 avg likes/post · Youtube: 4,692 avg views/post	Best reach: Youtube 4,692 avg views; best engagement: Instagram 815 avg likes

Top Brand Affinities

SoundCloud

Score: 9.27

Ableton

Score: 9.04

Amazon Music

Score: 7.64

Xbox

Score: 7.60

Champion

Score: 7.45

Call of Duty

Score: 7.23

Ubisoft

Score: 7.23

RAZER

Score: 7.00

Counter-Strike

Score: 5.40

Spotify Music

Score: 4.64

Beats Electronics

Score: 4.50

PlayStation

Score: 4.43

Brand	Category	Score
SoundCloud		9.27
Ableton		9.04
Amazon Music		7.64
Xbox		7.60
Champion		7.45
Call of Duty		7.23
Ubisoft		7.23
RAZER		7.00
Counter-Strike		5.40
Spotify Music		4.64
Beats Electronics		4.50
PlayStation		4.43
Resident Evil		4.24
Cartoon Network		3.47
Grand Theft Auto		3.32
Activision Blizzard		3.19
Monster Beverage		2.76
Nickelodeon		2.71
Sprite		2.57
Supreme		2.47
Nintendo		2.31
Vans		2.29
Dr. Martens		2.05
League of Legends		2.01
Chrysler		2.01
Tomorrowland		1.97
Pepsi		1.95
Gymshark		1.66
Pokemon		1.66
McLaren		1.63
Adobe		1.57
Balenciaga		1.54
Hollister Co		1.52
Walmart		1.51
Subaru		1.47
GoPro		1.46
Maserati		1.44
Polaroid		1.43
Coachella		1.41
Microsoft		1.33
Mitsubishi Motors		1.32
Pokemon Go		1.31
Lexus		1.29
Marvel		1.29
Nissan		1.28
Lamborghini		1.26
Calvin Klein		1.24
Tesla Motors		1.21
Mitsubishi		1.20
H&M		1.17