Ours Samplus

Ours Samplus

Country: FR

Influence: 52.46% Fanbase: 27.36% Trending: 65.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 62.44% • Very Strong

As of 2025-09-09

112,852

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:16:13 UTC

Genres

hip-hop & raphip-hop experimentalcontemporary hip hophip hopelectronicnew french touchelectronicdowntempo

Biography

Ours Samplus, founded by Lille-based artists GuiB and Yousla, is a leading duo in the global Electro-Hip-hop-instrumental scene and ranks among the top French performers in the genre. Their debut album released in 2018 garnered millions of plays, and they are currently working on a new album slated for 2021 along with a dynamic live performance based on an animated movie by the duo. During the period of confinement, Ours Samplus seized the opportunity to venture into new creative territories resulting in the EP Antares.

Ours Samplus Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Ours Samplus has momentum with 18-24 & 25-34 audiences—particularly in FRANCE, UNITED STATES, BRAZIL. A heavily male (78%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 917 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Akai, Ableton, Mixcloud signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Ours Samplus score 0.50%Low bucket.
Brand: AkaiBrand: AbletonBrand: Mixcloud
Followers:112,852
Engagements:562
Rate:0.5%
Posts:362
Views:917
Avg Likes:555
Avg Comments:21
Avg Views:917

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 112,852 · Engagements 562 · Rate 0.5%
Posts 362 · Views 917 · Avg Likes 555 · Avg Comments 21 · Avg Views 917
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 42%
35-44: 8%
13-17: 3%
Largest: 18-24 (44%); next: 25-34 (42%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries FRANCE (15%)
UNITED STATES (11%)
BRAZIL (7%)
GREECE (4%)
MEXICO (4%)
Top regions: FRANCE (15%), UNITED STATES (11%), BRAZIL (7%)
Platform Engagement Instagram: 467 avg likes/post · Youtube: 917 avg views/post Best reach: Youtube 917 avg views; best engagement: Instagram 467 avg likes

Top Brand Affinities

Akai
Score: 62.44
Ableton
Score: 31.46
Mixcloud
Score: 19.48
MOOG
Score: 18.68
Ricard
Score: 12.38
Beats Electronics
Score: 11.81
Accor Hotels
Score: 11.31
Pioneer
Score: 9.91
Sennheiser
Score: 9.77
Pro Tools
Score: 9.20
SoundCloud
Score: 8.89
Amazon Music
Score: 8.05
Brand Category Score
Akai 62.44
Ableton 31.46
Mixcloud 19.48
MOOG 18.68
Ricard 12.38
Beats Electronics 11.81
Accor Hotels 11.31
Pioneer 9.91
Sennheiser 9.77
Pro Tools 9.20
SoundCloud 8.89
Amazon Music 8.05
Décathlon 7.35
Montblanc 5.98
Spotify Music 4.92
Olympus 3.53
Kodak 3.20
Lollapalooza 3.05
Leica 3.04
Fujifilm 3.00
Panasonic 2.95
Carhartt 2.94
Adobe 2.87
Jack Daniels 2.84
Garnier 2.57
A Game of Tones 2.47
Sony 2.41
Matrix 2.40
Martini 2.38
Red Bull 2.31
Tomorrowland 2.23
Citroen 2.21
GoPro 2.20
Warner Bros 2.16
Peugeot 2.06
GAP 2.01
Polaroid 2.00
Jaguar 2.00
Renault 1.93
Lacoste 1.93
Volkswagen 1.84
Tinder 1.82
Sneakerhead 1.81
National Geographic 1.79
The North Face 1.79
Canon 1.75
Vans 1.73
Heineken 1.73
Star Wars 1.68
NBA 1.63

Official Profiles

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Artist: Ours Samplus

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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