Oum

Oum — alternative artist from MA.

Moroccan singer and songwriter Oum celebrates her fifteen-year career in 2024 with a live album recorded in Marrakech, revisiting the magic of her three…

Influence: 49.39% Fanbase: 26.97% Trending: 60.60% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Galeries Lafayette • 12.11% • Very Strong

As of 2025-09-09

268,995

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:43 UTC

Genres

alternativearab alternativeothersworldwide

Biography

Moroccan singer and songwriter Oum celebrates her fifteen-year career in 2024 with a live album recorded in Marrakech, revisiting the magic of her three flagship records. Entitled Dakchi, meaning "those things," this seventh album showcases Oum's daring exploration of her identities and intuition, offering a moment of reflection and return to her roots. The album features around ten titles from her unique blend of Moroccan influences, including Soul of Morocco, Zarabi, and Daba, highlighting the joyful fusion of African, Berber, and Andalusian elements that define Oum's music.

Dakchi captures the essence of Oum's music as a celebration of Moroccan hybridizations and polyrhythms, showcasing her signature sound from Marrakech. The album is a testament to complicity and shared happiness, telling the story of Oum, her music, and her people through a vibrant display of cross-cultural influences and infectious energy.

Top Brand Affinities

Report Date: 2025-09-09

Oum has momentum with 18-24 & 25-34 audiences—particularly in MOROCCO, FRANCE, UNITED STATES. A heavily male (57%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 68,185 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Galeries Lafayette, Accor Hotels, Décathlon signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oum score 0.99% — Low bucket.

Brand: Galeries LafayetteBrand: Accor HotelsBrand: Décathlon

Followers:268,995

Engagements:2,652

Rate:1.0%

Posts:3,116

Avg Likes:2,559

Avg Comments:119

Avg Views:68,185

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 268,995 · Engagements 2,652 · Rate 1.0% Posts 3,116 · Views 68,185 · Avg Likes 2,559 · Avg Comments 119 · Avg Views 68,185	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 41% 35-44: 9% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (41%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	MOROCCO (52%) FRANCE (7%) UNITED STATES (7%) CANADA (2%) SPAIN (2%)	Top regions: MOROCCO (52%), FRANCE (7%), UNITED STATES (7%)
Platform Engagement	Instagram: 1,154 avg likes/post · Youtube: 68,185 avg views/post	Best reach: Youtube 68,185 avg views; best engagement: Youtube 1,405 avg likes

Top Brand Affinities

Galeries Lafayette

Score: 12.11

Accor Hotels

Score: 9.32

Décathlon

Score: 6.28

Ableton

Score: 4.74

Nespresso

Score: 4.47

Pull&Bear

Score: 4.31

Yves Saint Laurent

Score: 4.19

Coffeegram

Score: 3.57

Stradivarius

Score: 3.49

NBC

Score: 3.40

Travelgram

Score: 3.18

FIFA

Score: 3.02

Brand	Category	Score
Galeries Lafayette		12.11
Accor Hotels		9.32
Décathlon		6.28
Ableton		4.74
Nespresso		4.47
Pull&Bear		4.31
Yves Saint Laurent		4.19
Coffeegram		3.57
Stradivarius		3.49
NBC		3.40
Travelgram		3.18
FIFA		3.02
musical.ly		2.98
Carrefour		2.84
National Geographic		2.80
Kodak		2.56
A Game of Tones		2.50
Christian Louboutin		2.46
Dolce & Gabbana		2.44
Fujifilm		2.43
Vogue		2.33
Bershka		2.32
Zara		2.29
Tarte Cosmetics		2.25
Hermès		2.19
Lacoste		2.18
Christian Dior		2.12
Garnier		2.09
Canon		2.07
Huda Beauty		2.04
Polo Ralph Lauren		2.00
Fendi		1.99
Rolls-Royce		1.97
Beats Electronics		1.96
Make Up For Ever		1.92
Cartier		1.90
Volkswagen		1.83
Ray-Ban		1.80
Sephora		1.78
Warner Bros		1.78
L'Oréal Paris		1.76
SoundCloud		1.76
Peugeot		1.73
Land Rover		1.70
Nikon		1.67
Renault		1.63
Louis Vuitton		1.61
Versace		1.61
The North Face		1.55
Adobe		1.53