Otile Brown

Otile Brown — pop artist from KE.

Kenyan independent R&B artist Otile Brown, born Jacob Obunga, gained prominence with his hit single "Imaginary Love," featuring Khaligraph Jones. He released…

Influence: 61.14% Fanbase: 58.01% Trending: 62.71% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 13.20% • Very Strong

As of 2025-09-09

3,944,016

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:53 UTC

Genres

popkenyan popugandan popafricanazontobeatsbongo flava

Biography

Kenyan independent R&B artist Otile Brown, born Jacob Obunga, gained prominence with his hit single "Imaginary Love," featuring Khaligraph Jones. He released his debut studio album on June 3, 2020, solidifying his status as a leading musician in Kenya and standout R&B artist in East and Central Africa. The album, titled "Just In Love," comprises 11 tracks, including collaborations with various artists from Kenya and Tanzania such as Khaligraph Jones, Kidum Kibido, Alikiba, Jux, Meddy, Harmonize, and Mejja. Otile shared the news of the album's release with his fans through social media.

Top Brand Affinities

Report Date: 2025-09-09

Otile Brown engages 25-34 & 18-24 audiences with repeatable results in KENYA, TANZANIA, UNITED STATES. The fan base skews heavily male (69%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (147,522 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Airtel, Hennessy, Alexander McQueen, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Otile Brown score 0.30% — Low bucket.

Brand: AirtelBrand: HennessyBrand: Alexander McQueen

Followers:3,944,016

Engagements:11,707

Rate:0.3%

Posts:136

Avg Likes:11,028

Avg Comments:799

Avg Views:147,522

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,944,016 · Engagements 11,707 · Rate 0.3% Posts 136 · Views 147,522 · Avg Likes 11,028 · Avg Comments 799 · Avg Views 147,522	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 44% 35-44: 5% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (44%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	KENYA (71%) TANZANIA (9%) UNITED STATES (8%) UGANDA (1%) SOUTH AFRICA (1%)	Top regions: KENYA (71%), TANZANIA (9%), UNITED STATES (8%)
Platform Engagement	Instagram: 5,531 avg likes/post · Youtube: 147,522 avg views/post	Best reach: Youtube 147,522 avg views; best engagement: Instagram 5,531 avg likes

Top Brand Affinities

Airtel

Score: 13.20

Hennessy

Score: 8.49

Alexander McQueen

Score: 4.37

Nivea

Score: 3.71

UEFA

Score: 3.21

Nokia

Score: 3.14

Monster Beverage

Score: 3.08

Paramount Pictures

Score: 2.48

Intel

Score: 2.25

FOREX

Score: 2.21

MTV

Score: 2.18

Versace

Score: 2.10

Brand	Category	Score
Airtel		13.20
Hennessy		8.49
Alexander McQueen		4.37
Nivea		3.71
UEFA		3.21
Nokia		3.14
Monster Beverage		3.08
Paramount Pictures		2.48
Intel		2.25
FOREX		2.21
MTV		2.18
Versace		2.10
FashionNova		2.06
Lexus		2.02
Timberland		1.93
Sunnies Studios		1.76
Los Angeles Lakers		1.75
Subaru		1.71
Balenciaga		1.59
Supreme		1.49
Mazda		1.46
Vogue		1.39
KFC		1.36
Coca-Cola		1.33
Airbnb		1.30
Toyota		1.28
Prada		1.24
Nissan		1.22
SheInside		1.22
Mitsubishi Motors		1.21
shein		1.20
Google		1.20
Louis Vuitton		1.17
NBA		1.14
Pepsi		1.11
Vans		1.10
Burberry		1.09
Volvo		0.97
Beats Electronics		0.92
HBO		0.89
FIFA		0.89
Rolex		0.87
SoundCloud		0.85
Samsung Group		0.85
Travelgram		0.83
Red Bull		0.80
National Geographic		0.79
Tesla Motors		0.78
musical.ly		0.74
WWE		0.71