Otherwise

Otherwise — rock artist from US.

Otherwise, a five-piece rock band formed by brothers Adrian and Ryan Patrick, gained early recognition for their debut single "Soldiers," selling over 10,000…

Influence: 55.37% Fanbase: 34.28% Trending: 65.92% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 50.47% • Very Strong

As of 2025-09-09

58,962

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:33:22 UTC

Genres

rockpost-grungechristian rockrockalternative rockhard rockelectronicgymcoremetalalternative metalnu metalpunkpost-screamo

Biography

Otherwise, a five-piece rock band formed by brothers Adrian and Ryan Patrick, gained early recognition for their debut single "Soldiers," selling over 10,000 copies digitally. Their emotional, hard-hitting sound blends plaintive post-grunge and driving hard rock, characterized by soaring vocals and huge guitars. After signing with Century Media, they released their debut album True Love Never Dies in 2012, followed by Peace at All Costs in 2014 and Sleeping Lions in 2017.

Hailed by Fox News as one of the best unsigned bands in the country, Otherwise quickly rose to prominence with their powerful music. Led by the Patrick brothers, the band's lineup also includes Vassilios Metropoulos, Flavio Ivan, and Corky Gainsford. Their albums, released through Century Media, showcase their dynamic sound that captivates listeners with its blend of post-grunge and hard rock elements.

Top Brand Affinities

Report Date: 2025-09-09

Otherwise reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, NIGERIA, BRAZIL. The demographic tilt is heavily male (72%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 780 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Mapfre, Ampeg suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Otherwise score 0.40% — Low bucket.

Brand: Live NationBrand: MapfreBrand: Ampeg

Followers:58,962

Engagements:233

Rate:0.4%

Posts:684

Avg Likes:226

Avg Comments:13

Avg Views:1,260

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,962 · Engagements 233 · Rate 0.4% Posts 684 · Views 1,260 · Avg Likes 226 · Avg Comments 13 · Avg Views 1,260	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 36% 35-44: 14% 45-64: 6%	Largest: 18-24 (40%); next: 25-34 (36%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (55%) NIGERIA (7%) BRAZIL (7%) CANADA (5%) MEXICO (3%)	Top regions: UNITED STATES (55%), NIGERIA (7%), BRAZIL (7%)
Platform Engagement	Instagram: 145 avg likes/post · Tiktok: 480 avg views/post · Youtube: 780 avg views/post	Best reach: Youtube 780 avg views; best engagement: Instagram 145 avg likes

Top Brand Affinities

Live Nation

Score: 50.47

Mapfre

Score: 36.94

Ampeg

Score: 35.25

Akg

Score: 20.78

T-Mobile

Score: 18.43

Crown Royal

Score: 13.34

Amazon Music

Score: 12.92

Sennheiser

Score: 12.52

Pro Tools

Score: 10.84

Hot Topic

Score: 10.48

Bud Light

Score: 10.06

Monster Beverage

Score: 9.52

Brand	Category	Score
Live Nation		50.47
Mapfre		36.94
Ampeg		35.25
Akg		20.78
T-Mobile		18.43
Crown Royal		13.34
Amazon Music		12.92
Sennheiser		12.52
Pro Tools		10.84
Hot Topic		10.48
Bud Light		10.06
Monster Beverage		9.52
iHeartRadio Music Awards		9.16
Jameson		7.96
GameStop		7.20
Influenster		6.93
Ableton		6.63
Verizon		6.58
NHL		6.49
Coors		6.18
Jagermeister		5.99
Taco Bell		5.67
Reese's		5.59
WWE		5.29
Walmart		5.21
Spotify Music		4.99
NBC		4.90
Jack Daniels		4.80
The Home Depot		4.76
AMC		4.74
Resident Evil		4.73
Chevrolet		4.51
Comedy Central		4.35
Mortal Kombat		4.34
NFL		4.25
ESPN		4.14
Harley-Davidson		4.10
Paramount Pictures		4.05
Columbia Pictures		4.04
Budweiser		3.77
MTV		3.74
Dunkin' Donuts		3.63
Star Wars		3.59
PetSmart		3.51
Busch		3.49
Fallout		3.41
Dodge		3.40
Jeep		3.25
Showtime		3.19
Activision Blizzard		2.94