Otha

Otha — electronic artist from NO.

Otha is a talented musician with a unique and engaging style that captivates audiences. With their infectious energy and passion for music, Otha has quickly…

Influence: 50.60% Fanbase: 21.36% Trending: 65.22% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 31.15% • Very Strong

As of 2025-09-08

13,032

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:51:18 UTC

Genres

electronicdancenorwegian houseelectronic

Biography

Otha is a talented musician with a unique and engaging style that captivates audiences. With their infectious energy and passion for music, Otha has quickly gained a loyal following and continues to make a mark in the industry. Their music is a fusion of various genres, creating a fresh and dynamic sound that sets them apart from the crowd. Otha's ability to connect with listeners on a deep level through their lyrics and melodies makes them a standout artist worth keeping an eye on.

Top Brand Affinities

Report Date: 2025-09-08

Otha builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, UNITED KINGDOM, NORWAY. With a heavily male (55%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (11,534 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, MOOG, Jean Paul Gaultier point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Otha score 10.67% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Jean Paul Gaultier

Followers:13,032

Engagements:1,391

Rate:10.7%

Posts:136

Avg Likes:1,391

Avg Comments:142

Avg Views:11,534

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,032 · Engagements 1,391 · Rate 10.7% Posts 136 · Views 11,534 · Avg Likes 1,391 · Avg Comments 142 · Avg Views 11,534	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 39% 35-44: 8% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (27%) UNITED KINGDOM (13%) NORWAY (8%) FRANCE (7%) GERMANY (5%)	Top regions: UNITED STATES (27%), UNITED KINGDOM (13%), NORWAY (8%)
Platform Engagement	Instagram: 1,065 avg likes/post · Youtube: 11,534 avg views/post	Best reach: Youtube 11,534 avg views; best engagement: Instagram 1,065 avg likes

Top Brand Affinities

Mixcloud

Score: 31.15

MOOG

Score: 23.43

Jean Paul Gaultier

Score: 12.73

Ableton

Score: 12.61

JACQUEMUS

Score: 12.38

Depop

Score: 11.03

Acne Studios

Score: 11.01

Dr. Martens

Score: 8.25

SoundCloud

Score: 7.92

Kodak

Score: 7.87

Glossier

Score: 7.66

Spotify Music

Score: 7.35

Brand	Category	Score
Mixcloud		31.15
MOOG		23.43
Jean Paul Gaultier		12.73
Ableton		12.61
JACQUEMUS		12.38
Depop		11.03
Acne Studios		11.01
Dr. Martens		8.25
SoundCloud		7.92
Kodak		7.87
Glossier		7.66
Spotify Music		7.35
Maison Margiela		7.29
Tate Modern		7.18
Lanvin		6.90
Lollapalooza		6.74
Vivienne Westwood		6.60
Coachella		6.44
Loewe		6.10
Alexander McQueen		5.95
Miu Miu		5.88
Polaroid		5.79
Kickstarter		5.53
Urban Outfitters		5.47
Pioneer		5.46
Fujifilm		5.19
Holden		4.86
Tinder		4.30
Olympus		4.13
Oculus		4.00
Vogue		3.45
Campari		3.32
Showtime		3.30
Summit Entertainment		3.18
Nokia		3.13
Carhartt		3.06
Lush		2.95
Marc Jacobs		2.91
NBC		2.77
MTV		2.75
Columbia Pictures		2.67
Aperol		2.66
TOM FORD		2.66
Garnier		2.65
Versace		2.56
Paramount Pictures		2.53
Prada		2.52
Fila		2.52
BBC		2.44
Sunnies Studios		2.43