Oteil Burbridge
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
177,938
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:53 UTC
Genres
Biography
Oteil Burbridge reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, BRAZIL, CANADA. The demographic tilt is heavily male (87%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 780 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ampeg, MOOG, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 177,938 · Engagements 2,382 · Rate 1.3% Posts 821 · Views 780 · Avg Likes 2,379 · Avg Comments 45 · Avg Views 780 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 26% 45-64: 23% 18-24: 14% |
Largest: 25-34 (34%); next: 35-44 (26%) |
| Gender Split |
Female: 13% Male: 87% Non-binary/Other: 0% |
Skews male (87%) |
| Top Countries |
UNITED STATES (63%) BRAZIL (7%) CANADA (3%) FRANCE (3%) JAPAN (2%) |
Top regions: UNITED STATES (63%), BRAZIL (7%), CANADA (3%) |
| Platform Engagement | Instagram: 2,337 avg likes/post · Youtube: 780 avg views/post | Best reach: Youtube 780 avg views; best engagement: Instagram 2,337 avg likes |
Top Brand Affinities
Ampeg
MOOG
Live Nation
Pro Tools
Akg
Barstool Sports
Verizon
Sennheiser
Ableton
Coors
Akai
Gillette
| Brand | Category | Score |
|---|---|---|
| Ampeg | 87.46 | |
| MOOG | 44.82 | |
| Live Nation | 22.84 | |
| Pro Tools | 14.74 | |
| Akg | 14.42 | |
| Barstool Sports | 14.11 | |
| Verizon | 12.08 | |
| Sennheiser | 11.98 | |
| Ableton | 11.74 | |
| Coors | 11.51 | |
| Akai | 10.61 | |
| Gillette | 8.61 | |
| Amazon Music | 7.33 | |
| Paramount Pictures | 6.25 | |
| Pilsner Urquell | 5.80 | |
| Margaritaville | 5.26 | |
| Heinz | 5.24 | |
| American Airlines | 5.18 | |
| Busch | 4.94 | |
| Pacific Northwest Wonderland | 4.92 | |
| Bud Light | 4.66 | |
| NHL | 4.64 | |
| Spotify Music | 4.64 | |
| Kroger | 4.62 | |
| Cadillac | 4.21 | |
| ESPN | 4.08 | |
| NBC | 4.07 | |
| FedEx | 3.83 | |
| Kickstarter | 3.77 | |
| Comedy Central | 3.76 | |
| Coachella | 3.66 | |
| Budweiser | 3.55 | |
| Lollapalooza | 3.51 | |
| Beats Electronics | 3.39 | |
| Columbia Pictures | 3.37 | |
| NFL | 3.19 | |
| Philips | 3.13 | |
| Guinness | 3.06 | |
| Showtime | 3.00 | |
| Airbnb | 2.86 | |
| SoundCloud | 2.84 | |
| Pepsi | 2.78 | |
| Nickelodeon | 2.62 | |
| Pixar | 2.61 | |
| Emporium | 2.52 | |
| MTV | 2.43 | |
| Carhartt | 2.41 | |
| Mulberry | 2.33 | |
| Activision Blizzard | 2.26 | |
| Los Angeles Lakers | 2.26 |
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LoginArtist: Oteil Burbridge
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Concerts
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|---|---|---|---|---|
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