Osunlade

Osunlade — hip-hop & rap artist from US.

Osunlade, a renowned New York-based producer, DJ, and label owner, honed his musical talents from a young age through piano lessons and singing in his church…

Influence: 56.88% Fanbase: 33.97% Trending: 68.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Car2Go • 200.82% • Very Strong

As of 2025-09-09

5,078

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:52:34 UTC

Genres

hip-hop & rapbroken beatelectronicdancedeep housevocal housesoulful houseafro house

Biography

Osunlade, a renowned New York-based producer, DJ, and label owner, honed his musical talents from a young age through piano lessons and singing in his church choir. His career took off in the late '80s, contributing to projects by artists such as Musiq, Patti LaBelle, Najee, India.Arie, and Eric Benet. In 1999, he founded the Yoruba label, where he released his own deep house music and supported emerging artists. Osunlade's debut album, Paradigm, released in 2001 through Soul Jazz, elevated his status as a gifted producer of soulful deep house, known for infusing his work with spiritual energy as an ordained priest in the African religion of Ifa. His mix album, Offering, released by R2 in 2002, further showcased his uplifting musical touch.

Top Brand Affinities

Report Date: 2025-09-09

Osunlade resonates most with 25-34 & 35-44 audiences and shows durable presence in UNITED STATES, SOUTH AFRICA, GREECE. With a heavily male (76%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (124 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Car2Go, Mixcloud, RadioShack makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Osunlade score 0.53% — Low bucket.

Brand: Car2GoBrand: MixcloudBrand: RadioShack

Followers:5,078

Engagements:27

Rate:0.5%

Posts:903

Avg Likes:27

Avg Comments:4

Avg Views:124

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,078 · Engagements 27 · Rate 0.5% Posts 903 · Views 124 · Avg Likes 27 · Avg Comments 4 · Avg Views 124	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 35-44: 25% 18-24: 22% 45-64: 8%	Largest: 25-34 (44%); next: 35-44 (25%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (25%) SOUTH AFRICA (9%) GREECE (7%) ITALY (6%) UNITED KINGDOM (6%)	Top regions: UNITED STATES (25%), SOUTH AFRICA (9%), GREECE (7%)
Platform Engagement	Instagram: 23 avg likes/post · Youtube: 124 avg views/post	Best reach: Youtube 124 avg views; best engagement: Instagram 23 avg likes

Top Brand Affinities

Car2Go

Score: 200.82

Mixcloud

Score: 162.39

RadioShack

Score: 113.06

MRV

Score: 74.06

Coast 2 Coast

Score: 48.33

Old Spice

Score: 44.49

Grundig

Score: 43.61

Pioneer

Score: 37.39

MOOG

Score: 32.88

Ableton

Score: 30.02

Ardbeg

Score: 29.53

Alex and Ani

Score: 22.92

Brand	Category	Score
Car2Go		200.82
Mixcloud		162.39
RadioShack		113.06
MRV		74.06
Coast 2 Coast		48.33
Old Spice		44.49
Grundig		43.61
Pioneer		37.39
MOOG		32.88
Ableton		30.02
Ardbeg		29.53
Alex and Ani		22.92
Smite		21.19
Chantelle		18.38
IBM		17.50
KidStyle		17.32
Peloton		17.24
SoundCloud		17.24
Amazon Music		17.00
DeFacto		15.95
Akai		12.30
Jean Paul Gaultier		11.62
HBO Max		11.54
Sheraton		10.61
Beats Electronics		10.35
Sennheiser		9.92
Hitachi		8.65
Hurley		8.64
The Ritz-Carlton		8.29
Stella Artois		8.07
Atmos		7.86
Sneaker News		7.84
Vauxhall		7.77
Banco Bradesco		7.26
Hasbro		7.24
FOX		7.24
Clarins		7.05
Spotify Music		6.88
Daewoo		6.87
Riachuelo		6.86
Diablo		6.66
KARL LAGERFELD		5.69
Kroger		5.35
Pacific Northwest Wonderland		5.28
American Airlines		5.26
Lexus		5.15
Alexander McQueen		5.02
Power Rangers		4.99
HomeGoods		4.98
Garnier		4.84