Oskido

Oskido — pop artist from ZA.

Oskido, co-founder and director of Kalawa Jazmee Records, is a pivotal figure in South African urban music, particularly within the kwaito, house, Afropop, and…

Influence: 51.68% Fanbase: 30.44% Trending: 62.30% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 210.39% • Very Strong

As of 2025-09-08

2,059,961

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:18:02 UTC

Genres

popsouth african popelectronicdancesouth african houseamapianoelectronicdeep houseafricanafro soulkwaito

Biography

Oskido, co-founder and director of Kalawa Jazmee Records, is a pivotal figure in South African urban music, particularly within the kwaito, house, Afropop, and amapiano genres. Known for his talent-spotting abilities, he has played a significant role in shaping the careers of major South African artists such as Mafikizolo, Black Coffee, and DJ Maphorisa. Oskido's influence extends internationally through collaborations with artists like Louie Vega, Davido, and Niniola.

In addition to his role in the music industry, Oskido is a versatile artist, DJ, radio host, and entrepreneur. His contributions to South African music have earned him multiple awards, and he was appointed to the Creative Africa Africa Nexus in 2021, a prestigious initiative promoting the growth of creative industries in Africa. Oskido's entrepreneurial ventures also include owning a renowned Japanese restaurant, Daruma by Oskido, in Johannesburg.

Top Brand Affinities

Report Date: 2025-09-08

Oskido cuts through with 25-34 & 18-24 audiences and consistency across SOUTH AFRICA, UNITED STATES, ZIMBABWE. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 34,900 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Standard Bank, Woolworths, Mixcloud, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oskido score 1.23% — Moderate bucket.

Brand: Standard BankBrand: WoolworthsBrand: Mixcloud

Followers:2,059,961

Engagements:25,242

Rate:1.2%

Posts:6,111

Avg Likes:25,117

Avg Comments:97

Avg Views:43,404

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,059,961 · Engagements 25,242 · Rate 1.2% Posts 6,111 · Views 43,404 · Avg Likes 25,117 · Avg Comments 97 · Avg Views 43,404	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 37% 35-44: 9% 13-17: 3%	Largest: 25-34 (50%); next: 18-24 (37%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	SOUTH AFRICA (56%) UNITED STATES (5%) ZIMBABWE (4%) KENYA (4%) UNITED KINGDOM (4%)	Top regions: SOUTH AFRICA (56%), UNITED STATES (5%), ZIMBABWE (4%)
Platform Engagement	Instagram: 22,844 avg likes/post · Tiktok: 34,900 avg views/post · Youtube: 8,504 avg views/post	Best reach: Tiktok 34,900 avg views; best engagement: Instagram 22,844 avg likes

Top Brand Affinities

Standard Bank

Score: 210.39

Woolworths

Score: 38.81

Mixcloud

Score: 32.72

Hennessey

Score: 16.68

Ballantine's

Score: 16.03

Ellesse

Score: 14.37

Jagermeister

Score: 11.45

Hennessy

Score: 10.83

Pioneer

Score: 9.48

Atmos

Score: 7.35

Amazon Music

Score: 7.29

Bacardi

Score: 6.27

Brand	Category	Score
Standard Bank		210.39
Woolworths		38.81
Mixcloud		32.72
Hennessey		16.68
Ballantine's		16.03
Ellesse		14.37
Jagermeister		11.45
Hennessy		10.83
Pioneer		9.48
Atmos		7.35
Amazon Music		7.29
Bacardi		6.27
Kappa		6.17
Colgate		5.94
Maybach		5.89
Amstel		5.66
Herbalife		4.75
Lacoste		4.62
Emporium		4.38
FOREX		4.22
SoundCloud		3.64
Rolls-Royce		2.70
Heineken		2.60
Monster Beverage		2.57
Paramount Pictures		2.55
Sprite		2.28
Beats Electronics		2.25
Dr. Martens		2.13
MTV		2.12
Puma		2.03
The North Face		1.98
Spotify Music		1.94
Nokia		1.86
H&M		1.84
Rolex		1.84
Budweiser		1.82
Tomorrowland		1.78
Vans		1.71
Bugatti		1.69
Bentley		1.64
Mercedes-Benz		1.60
Versace		1.54
New Balance		1.49
Polo Ralph Lauren		1.45
Sneakerhead		1.43
Nike		1.40
Reebok		1.37
Red Bull		1.35
Huawei		1.33
Land Rover		1.25