oskar med k
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-15
71,037
Social Media Followers
As of 2025-09-15
00:00:00
Hours Airplay
2025-12-07 12:14:34 UTC
Genres
Biography
oskar med k resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED STATES, NORWAY, UNITED KINGDOM. With a heavily male (72%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (25,700 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Chiquelle, Nelly.com, By Malene Birger makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 71,037 · Engagements 2,870 · Rate 4.0% Posts 234 · Views 26,046 · Avg Likes 2,633 · Avg Comments 137 · Avg Views 26,046 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 41% 35-44: 12% 13-17: 3% |
Largest: 25-34 (44%); next: 18-24 (41%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (20%) NORWAY (16%) UNITED KINGDOM (14%) GERMANY (5%) SWEDEN (4%) |
Top regions: UNITED STATES (20%), NORWAY (16%), UNITED KINGDOM (14%) |
| Platform Engagement | Instagram: 1,182 avg likes/post · Tiktok: 25,700 avg views/post · Youtube: 346 avg views/post | Best reach: Tiktok 25,700 avg views; best engagement: Tiktok 1,446 avg likes |
Top Brand Affinities
Chiquelle
Nelly.com
By Malene Birger
Nakd
Roberto Cavalli Newborn
Oysho
Sandro
Bottega Veneta
Ableton
Brandy Melville
Acne Studios
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Chiquelle | 247.71 | |
| Nelly.com | 201.91 | |
| By Malene Birger | 163.36 | |
| Nakd | 96.51 | |
| Roberto Cavalli Newborn | 44.94 | |
| Oysho | 17.97 | |
| Sandro | 16.07 | |
| Bottega Veneta | 14.49 | |
| Ableton | 13.37 | |
| Brandy Melville | 12.58 | |
| Acne Studios | 11.19 | |
| Tomorrowland | 8.45 | |
| Carlsberg | 8.39 | |
| Four Seasons | 7.43 | |
| Abercrombie & Fitch | 6.31 | |
| Taco Bell | 5.45 | |
| Aperol | 4.99 | |
| Summit Entertainment | 4.85 | |
| Bacardi | 4.67 | |
| Harrods | 4.45 | |
| Tinder | 4.14 | |
| Gymshark | 3.90 | |
| Mulberry | 3.61 | |
| Polo Ralph Lauren | 3.32 | |
| KFC | 3.14 | |
| Pokemon Go | 3.07 | |
| Skoda | 2.80 | |
| Snickers | 2.77 | |
| Sunnies Studios | 2.70 | |
| Red Bull | 2.68 | |
| Pepsi | 2.59 | |
| New Balance | 2.51 | |
| Prada | 2.36 | |
| Hermès | 2.12 | |
| Chrysler | 2.11 | |
| Spotify Music | 2.11 | |
| Yves Saint Laurent | 2.05 | |
| Christian Dior | 1.89 | |
| Bellagio | 1.80 | |
| Fujifilm | 1.71 | |
| Oakley | 1.67 | |
| Gucci | 1.64 | |
| H&M | 1.62 | |
| shein | 1.61 | |
| Costco | 1.59 | |
| UFC | 1.54 | |
| Volvo | 1.50 | |
| Ray-Ban | 1.49 | |
| Beats Electronics | 1.48 | |
| Louis Vuitton | 1.46 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















